KIMBERLEY ENGEBRETSON

Developed new customer acquisition strategies based on regular market research and competitor analysis
Created content and promotional materials to drive engagement and
conversions
Content creator, leveraging creativity and writing expertise to help develop
compelling campaigns, messaging and content (e.g. sales presentations, articles, blogs, LinkedIn posts)

• Spearheaded comprehensive product training, meticulously refining sales process design, using multiple training modalities
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
• Pioneered data-driven strategies, meticulously compiling and dissecting intricate data sets to architect data-backed approaches that propelled sales performance to new heights
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
• Collaborated with upper management to implement continuous improvements and exceed team goals
• Responsible for all internal communications, utilizing combination of methods to ensure engagement and comprehension
• Demonstrated exceptional proficiency in stakeholder management, expertly overseeing $1.5 million in supplier agreements and cultivating robust partner relationships to fortify organizational success

• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
• Authored new training program and championed use of customer-base reporting for new business development & territory planning
• Designed & implemented new weekly sales newsletter, recognized as excellent resource by sales leadership
• Compiled and analyzed data to determine approaches to improve sales and performance
• Introduced Learning Huddles as primary strategy for new product launch education including interactive engagement
• Project leader for President's Club program. 4.8/5.0 satisfaction score; supplier contract management, and communications program
• Promoted to Director based on outstanding performance and results.

• Supervised team of five (Inside Sales, Product Support and Sales Training & Development) as part of Sales Enablement department, supporting 300+ member US Commercial sales organization; efficient on-boarding & continuing education programs
• Architected new software to control and manage $1.5M annual investment in medical device samples. Reduced 2 FTEs by automating product sales documentation process
• Managed and motivated Inside Sales Team - delivered 6% year-over-year growth in service contract & equipment sales - exceeding annual sales quota
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
• Monitored and coordinated workflows to optimize resources