KIMBERLEY FERGUSON
Alpine,CA
Summary
Visionary global leader with Roche Diagnostics and Roche Pharma, specializing in digital healthcare and data strategies. Proven track record in driving innovation and partnerships, building complex environments for scientific data exchange, governance, and acquisition, and leveraging AI for data-driven decision-making and data stewardship within trusted enclaves. Adept at fostering collaboration and delivering impactful solutions, I excel in stakeholder engagement and strategic planning to transform healthcare landscapes and the way data is used to improve, understand, treat, and predict complex diseases. Most importantly, I am a storyteller and imagineer of sorts, who can inspire and align large organizations to adopt new ways of thinking about and investing in data assets by building bridges between the business of healthcare and the business of data and technology.
Overview
21
21
years of professional experience
Work History
Global Head of Strategy for Data and Digital
Roche Diagnostics Corporation
Santa Clara, CA
07.2024 - Current
- An imaginative strategist who leads by example
- Provided guidance on future decisions about data strategy based on a comprehensive understanding of current markets and target audiences in healthcare data and research assets.
- Built the largest, trusted research environment (TRE) for scientific research powered by AI to date in the current pharmaceutical ecosystem.
- Created robust partnerships with crucial stakeholders to boost collaborative data efforts across departments.
- Monitored innovative tech developments, evolving digital trends, and research data to ensure ongoing competitiveness and access to data for research initiatives (both internal and external).
- Developed effective business architectures based on business needs identified by stakeholders to support both internal and external data driven research.
- Developed and implemented a comprehensive business development strategy to increase market share.
- Developed and implemented platform architectures to support the organization's business objectives.
- Assisted in designing new system architectures per business requirements.
- Monitored progress by establishing plans, budgets and measuring results.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Strategized methods for expanding into untapped markets.
- Developed and maintained relationships with key digital influencers and partners to extend brand reach.
- Developed and implemented strategic plans to achieve company objectives.
- Advised senior executives on approaches for resolving complex issues impacting operations.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Fostered collaboration and development of new practices by business leaders.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
- Implemented strategic offerings to enhance company's suite of products and services.
- Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging industry trends.
Global Head of Personalized Healthcare Digital Partnerships & Strategy
Roche Pharma and Genentech
01.2019 - Current
- Groundbreaking digital health partnerships
- Global partnership leader in personalized healthcare, digital solution, and strategy.
- Senior leader, scientist and creative digital health business strategist with recognition as a thought leader in commercialization of digital products and digital innovation
- An intrapreneur who creates new ways of thinking and planning for a future vision of healthcare and well-care, where; genotypic, phenotypic, clinical and exposome layers of data can be combined to create new healthcare insights
- Accomplished global leader with experience in multiple therapeutic areas as well as broad knowledge in; digital innovation, SaaMD and SaaS, late stage clinical trials, bench-to-bedside discovery, interoperability, and data-led decision making
- Proven background in leading large multi-faceted teams in healthcare focused organizations
- Expertise in building partnerships and business architecture that is focused on achieving business goals with a human centered, global and financially responsible mindset
- Global leader in personalized healthcare digital partnerships and strategy
- Lead an international team, focused on accelerating innovation and growth in digital health from clinical trials to commercial application and deployment
- Create plans that are based on the strategic vision of Roche that moves from a 'narrative' thousands of pages long, to a more visual and easy to consume and understand approach
- Build synergy between Roche's various capabilities and linking them towards strategic goals and partnerships that expedite market excellence and leadership
- A key member of the Roche pharma leadership team serving as both an internal and external thought leader to enable critical partnerships and collaborations and implementing game-changing digital opportunities for Roche in multiple therapeutic and diagnostic focal areas; oncology, respiratory, neurology, rare disease, cardiovascular, molecular biomarkers and decentralized care models
- Roche pharma partnerships & acquisitions that align with PHC strategy
- Project Indigo - Insights Business research project
- Acquisition of real world evidence using digital technology and data assets
- External story-teller for digital health in global forums and speaking events
Global Market Development Leader Software - Digital Ecosystem Partnerships
Roche Diagnostics Information Systems
01.2017 - 01.2019
- Paving the way to digital healthcare excellence
- Responsible for commercialization of Roche's first SaaMD product for physician and healthcare worker collaboration
- Identified and developed new global business opportunities via Roche affiliate accelerator programs, as well as expanded brand presence in new global markets
- Led cross-functional teams, managed existing partnerships, and evaluated company business goals with a focus on evidence generation utilizing a broad portfolio of digital solutions
- Worked with internal and external partners to commercialize data-driven tools in hospital and physician practices, decision support and RWE generation to understand both clinical and financial impact
- Supported internal and external Roche customers in both the pharma and diagnostics businesses in their digital journey to achieve personalized healthcare
- Clinical data acquisition & digital commercialization subject matter expert
- Subject matter expert on technology particularly global health impact
- Partnerships for data and technology in underserved geographies
- Facilitate digital transformation projects in global affiliates
VP of Commercialization and Digital Health
Signet Accel
01.2016 - 01.2017
- Start-up school of hard knocks
- Company Overview: Start-up at The Ohio State University
- Developed and executed company strategy for market access, sales and marketing initiatives
- Created tools and messaging for the company software solution called Avec
- Provided direction and planning for the companies commercialization plan, budgeting and support systems for data acquisition
- The Avec interoperability platform (via data acquisition) facilitated the development of different access models to address clients' needs, including budget impact models to assess the economic implications of new formulary cost-minimization, cost-utility, and cost-effectiveness, healthcare focused operational efficiency, and simple cost calculators to evaluate the costs of treatments and costs of adverse events
- Worked with the Chief Operating Officer (COO) on developing, communicating, executing, and sustaining strategic initiatives - related to both internal operations and external corporate development (e.g., M&A, partnerships, etc.)
- Focused on optimizing organizational performance through goal setting and measuring, and driving revenue growth through expansion (e.g., new markets, channels, products, etc.)
- Responsible for leading the company's annual and quarterly strategic planning processes, communicating the strategy and strategic goals across the organization, and ensuring relevant teams and colleagues are executing against the strategy
- Responsible for overseeing expansion into new markets and maturing a product from raw IP in the academic setting (The Ohio State University) into commercial viability and all steps toward that outcome
- Start-up at The Ohio State University
- Formation of business partnerships in digital health (academic medical centers of excellence and government funded)
- Commercialization leader for digital solutions and data assets
- Led sales and marketing teams
- Strategic leadership for CEO and BOD
- Rapid expansion of flagship product through start-up acquisition
- Selected and implemented tools for customer engagement
- C level negotiations in large global healthcare systems and global public health organizations
Senior Business Development Director - NEST
Illumina
01.2014 - 01.2016
- Technology incubation and collaboration
- Responsible for the Illumina accelerator/incubator program to identify nascent biotech companies with solutions in biology, genomics and informatics that improved targeted translational, clinical and pharmaceutical research
- Skilled at working in molecular diagnostics in a wide array of applications leading to more effective treatments for patients with rare disease and in underserved global populations
- Possessed a deep understanding regarding the mutational landscape of various tumor types, as well as state-of-the-art tools, technologies, methods commonly used to interrogate this landscape, strengths and weakness of each
- Liaised with multiple functional teams - including laboratory scientists, software engineers, and medical affairs personnel - providing excellent opportunities to interact with and build cross-functional relationships
- Business development and investments in small 'incubation,' experiments in molecular biology focused biotech
- Led cross-functional team to develop global launch plan and brand identity project to rapidly expand clinical offering
- Built industry relationships with industry associations, clinical key opinion leaders in data stewardship
- Partnership management of large US centers of excellence, NIH centers and their global equivalents
- Support data and technology acquisition and investment strategies for both internal and external stakeholders
Executive Account Manager -
Roche Diagnostics
01.2004 - 01.2014
- Carried a bag, walked the walk, sold what matters
- Responsible for clinical and research customers in Western United States with a focus on integrated health networks, group purchasing organizations and academic medical centers
- Represented Roche businesses across the portfolio of all diagnostic sectors and associated platforms, instrumentation and data analysis
- Business partnerships with large IHN's, government facilities and learning hospitals
- Successful account management focused on; point of care, blood gas, cardiac markers and chemistry analyzers
- Collaborated across teams at Roche to create new marketing strategies
- Product launch team for blood glucose testing
- Develop training materials for sales team
- Presidents Club 2006, 2010, 2013
Education
Graduate Degree - Health Informatics, Digital Innovation
Stanford University
01.2016
Dual Bachelors of Science - Microbiology, Biochemistry, Art History, Graphics
San Diego State University
01.1989
Skills
- Digital healthcare and software
- Data strategy
- Digital strategy
- Data-driven decision making
- Business development
- Partnership management
- Interoperability
- Team leadership
- Effective communication
- Stakeholder engagement
- Innovation facilitation
- AI and machine learning utilization
- Digital strategy development
- Digital transformation initiatives
- Business architecture
- Technology Strategy & leadership
- Commercialization of digital solutions
- Global healthcare and access trends
- Digital Innovation and incubation
- RWD acquisition and optimization
- Creative storyteller and speaker
- Digital transformation change-maker
Affiliations
- IMIA, Member
- Board of Directors for San Diego Science and Engineering Fair
- Digital Medicine Society (DiME)
- USD Executive Leadership Certification
Timeline
Global Head of Strategy for Data and Digital
Roche Diagnostics Corporation
07.2024 - Current
Global Head of Personalized Healthcare Digital Partnerships & Strategy
Roche Pharma and Genentech
01.2019 - Current
Global Market Development Leader Software - Digital Ecosystem Partnerships
Roche Diagnostics Information Systems
01.2017 - 01.2019
VP of Commercialization and Digital Health
Signet Accel
01.2016 - 01.2017
Senior Business Development Director - NEST
Illumina
01.2014 - 01.2016
Executive Account Manager -
Roche Diagnostics
01.2004 - 01.2014
Graduate Degree - Health Informatics, Digital Innovation
Stanford University
Dual Bachelors of Science - Microbiology, Biochemistry, Art History, Graphics
San Diego State University
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