Kimberley Fernandez
New York,NY
Summary
Results-driven beauty and retail account professional with 10+ years of experience supporting top-performing prestige brands across Sephora and department store channels. Recognized as a top performer with a consistent track record of driving revenue through high-impact selling, strategic client engagement, and elevated in-store execution. Proven expertise in retail event execution and management, sales-driving activations, and delivering successful in-store initiatives across multiple doors and markets.
Experienced in partnering closely with Sephora leadership and retail stakeholders to drive business performance through inventory management, resolution of out-of-stock challenges, and optimization of gondola and merchandising standards. Strong background in corporate training, product education, and field execution support, contributing to improved team performance, brand consistency, and overall retail excellence.
Overview
11
11
years of professional experience
Work History
Retail Account Coordinator / Selling Specialist
MAKE UP FOR EVER
New York, NY
06.2022 - Current
- Support retail account performance across high-volume Sephora locations through sales analysis, in-store execution, and partnership with store leadership teams.
- Collaborate with Account Executives and field leadership to drive sell-through, promotional execution, and retail growth initiatives.
- Execute product launches, seasonal animations, and trade marketing programs aligned with brand objectives and retailer priorities.
- Analyze KPI performance including sales goals, conversion, productivity, and inventory trends to identify business opportunities.
- Coordinate merchandising updates, planogram compliance, tester maintenance, and inventory replenishment to support operational excellence.
- Lead product education and coaching initiatives for Beauty Advisors and retail teams to improve brand performance and customer engagement.
- Build strong relationships with Sephora leadership and cross-functional partners to strengthen account productivity and brand visibility.
- Support operational execution across multiple retail doors while maintaining elevated brand standards and customer experience.
Brand Representative / Retail Account Support
Amorepacific US
New York, NY
04.2022 - 06.2022
- Supported Sephora retail accounts through merchandising execution, inventory coordination, and in-store brand support initiatives.
- Assisted with product launches, promotional activations, and seasonal retail campaigns.
- Delivered skincare consultations focused on improving conversion, basket size, and customer retention.
- Maintained merchandising standards, visual presentation, and tester compliance to support strong in-store execution.
- Partnered with retail leadership to strengthen brand presence and optimize customer experience.
Counter Manager / Business Manager
Lancôme
New York, NY
11.2018 - 01.2022
- Managed daily business operations for a high-volume Lancôme counter within Macy’s Herald Square, driving retail performance, client retention, and team productivity.
- Oversaw sales goals, KPI tracking, merchandising standards, staffing support, and inventory management to maximize counter profitability.
- Led team coaching, product education, and sales development initiatives to improve conversion, average transaction value, and customer loyalty.
- Partnered with store leadership and brand executives to execute promotional events, seasonal business strategies, and product launch initiatives.
- Maintained operational excellence through visual merchandising compliance, inventory accuracy, and elevated customer service standards.
- Developed and maintained a strong VIP client portfolio through relationship management, appointment selling, and personalized service.
- Consistently exceeded sales and productivity goals within a fast-paced prestige beauty environment.
Makeup Artist & Product Specialist
MAC Cosmetics
New York, NY
08.2015 - 11.2018
- Delivered professional artistry services while driving retail sales and product education within a high-volume environment.
- Conducted personalized consultations to increase conversion, customer satisfaction, and average basket size.
- Supported product launches, marketing campaigns, and in-store promotional events.
- Assisted with merchandising execution, inventory support, and visual presentation standards.
- Built strong customer relationships that contributed to repeat business and client retention.
Education
Associate of Science -
Essex County College
01-2024
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Chic Studios School of Makeup Artistry
01-2013
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Bread & Roses Integrated Arts High School
01-2010
Skills
- Account Management
- Retail Partnerships
- Sephora Account Support
- Sell-Through Optimization
- Trade Marketing Execution
- Product Launch Support
- KPI Tracking & Reporting
- Retail Analytics
- Merchandising Compliance
- Inventory Management
- Forecasting Support
- Field Sales Execution
- Client Development
- Promotional Planning
- Cross-Functional Collaboration
- Retail Operations
- Business Development
- Customer service
- Sales support
- Relationship building
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Retail Account Coordinator / Selling Specialist
MAKE UP FOR EVER
06.2022 - Current
Brand Representative / Retail Account Support
Amorepacific US
04.2022 - 06.2022
Counter Manager / Business Manager
Lancôme
11.2018 - 01.2022
Makeup Artist & Product Specialist
MAC Cosmetics
08.2015 - 11.2018
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Chic Studios School of Makeup Artistry
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Bread & Roses Integrated Arts High School
Associate of Science -
Essex County College