Kimberli Murphy
East Norwich,US
Summary
Dynamic and results-oriented Marketing and Insights Strategist with over 10 years of experience leading teams and delivering data-driven business insights. Adept at synthesizing complex information and presenting it in an actionable format for C-suite executives. Proven track record of driving customer satisfaction, retention, and business performance through innovative problem-solving, strategic decision-making, and collaborative leadership. Highly skilled in leading cross-functional teams to execute high-impact initiatives that optimize customer satisfaction.
Overview
33
33
years of professional experience
Work History
President
kam Insights & Strategy
East Norwich, NY
08.2020 - Current
- Lead the development and execution of strategic business initiatives that drive revenue growth and enhance client relationships across various sectors, including Retail, B2B software, CPG, Healthcare, and Insurance.
Vice President
Isobar
New York, NY
06.2018 - 08.2020
- Directed global partner programs and strategic initiatives that supported business development efforts for high-profile clients in CPG, Pharma, and Technology sectors.
Vice President
GfK
New York, NY
05.2014 - 06.2018
- Grew key global accounts by developing and implementing comprehensive partnership strategies, resulting in over $2M in annual revenue.
Vice President
Ipsos
New York, NY
08.2003 - 05.2014
- Developed and grew a set of clients encompassing multinational leading CPG, Beauty and Healthcare brands with annual revenue for each ranging from $300K to $2M.
Senior Manager
Coty
New York, NY
10.1996 - 08.2003
- Played a key role in supporting several successful global product launches by collaborating closely with Marketing.
Senior Account Manager
Edward Blank Associates
New York, NY
06.1994 - 10.1996
- Quadrupled a leading telecommunications account within the first year by providing outstanding customer service and effectively motivating a call center team to achieve goals.
Research Manager
Directions for Decisions
08.1992 - 06.1994
- Helped design and manage quantitative research projects for CPG clients, including large strategic initiatives (segmentation, A&Us etc.).
Project Director
The NPD Group (now Circana)
10.1991 - 08.1992
- Managed the execution of quantitative research (Concept Testing and Volumetric Forecasting).
Education
Graduate Marketing Studies -
New York University
05.1997
Bachelor of Science, Marketing -
Pennsylvania State University
05.1991
Skills
- C-Suite Level Persuasive Communication & Presentation
- Team Leadership & Development
- Strategic Planning
- Data-Driven Decision Making and KPI Management
Volunteer Experience
- People Loving People, Oyster Bay, NY, 08/2020, Present
- Birthday Wishes, Westbury, NY, 02/2022, Present
- CEW, New York, NY, 09/2023, Present
Timeline
President
kam Insights & Strategy
08.2020 - Current
Vice President
Isobar
06.2018 - 08.2020
Vice President
GfK
05.2014 - 06.2018
Vice President
Ipsos
08.2003 - 05.2014
Senior Manager
Coty
10.1996 - 08.2003
Senior Account Manager
Edward Blank Associates
06.1994 - 10.1996
Research Manager
Directions for Decisions
08.1992 - 06.1994
Project Director
The NPD Group (now Circana)
10.1991 - 08.1992
Graduate Marketing Studies -
New York University
Bachelor of Science, Marketing -
Pennsylvania State University
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