Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
ASAE
CCSP
Timeline
SeniorSoftwareEngineer
Kimberly A. Hay

Kimberly A. Hay

White Plains,MD

Summary

An experienced, member-driven association expert seeking an opportunity to bring my talents as a Certified Customer Service Professional (CCSP) to your member base.


Friendly Customer Retention Specialist who succeeds in identifying customer needs and utilizing inbound and outbound retention strategies. Professional telephone demeanor with sound knowledge of sales retention. Uses problem resolution and de-escalation techniques effectively.

Overview

33
33
years of professional experience
1
1
Certification

Work History

Member Sales & Retention Representative

Advanced Textiles Association
07.2021 - Current
  • Developed new strategies for member retention activities.
  • Responded to customer requests, offering excellent support and tailored recommendations to address needs.
  • Developed new member orientation video series.
  • Delivered prompt service to prioritize customer needs.
  • Delivered exceptional member service to every member by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.


Membership Specialist

Society of American Florists
01.2019 - 01.2021
  • Welcomed new members and increased member retention, while we move to focus on non-dues revenue.
  • Managed LiveChat presence for over 3,500 chats annually.
  • Increased effectiveness during SAF’s presence at key industry trade shows, developing a follow-up plan for attendees.
  • Served as Liaison to Retail Council of members nationwide, two meetings annually, plus small group projects.

Franchise Owner

Sweet Escapes Travel, LLC dba Cruise Planners
01.2015 - 01.2020
  • Owned and operated a small, locally owned full-service travel agency for families and corporate travel.

Membership Retention Manager

American Bankruptcy Institute
01.2002 - 01.2014
  • Managed an 85 percent member retention rate amongst 13,000+ members worldwide.
  • Created ABI’s Social Media presence on LinkedIn, Facebook & Twitter as an alternative communication vehicle to convey value in ABI benefits, products/services and current newsworthy topics.
  • Developed Member Benefits’ Kit for new members to quickly/easily grasp the benefits of their membership and use them immediately
  • This transitioned into DiscoverABI; a webinar designed for new members.
  • Maintained and updated 100,000+ member and prospect records in our iMIS database.
  • Launched Recent Grad program for student members transitioning into full-time employment; this included reduced dues and a focus on benefits that met their immediate needs for the marketplace.
  • Managed dues renewal production, supervised support staff with renewal mailing, inventory, preparation, design of marketing materials to showcase member benefits.
  • Worked with Communications Director and Graphic Designer to ensure that we were able to utilize the space available in renewals for promotion of new products/services.
  • Spearheaded the move to Parature software, authoring our knowledge base for members to use independently, provide live chat assistance to our members, which evolved into our Support E-Mail system.
  • Served on ABI’s Membership Committee to develop strategic plans for the department for the coming year.

Education

BS in Mass Communications - Mass Communications

Towson State University

College of Southern Maryland

Skills

  • Certified Customer Service Professional
  • Microsoft 365
  • Parature Chat LiveChat
  • Trello
  • Outstanding Interpersonal Skills
  • Retention Strategies Knowledge
  • Call Documentation
  • Direct Sales, Service Upselling, Brand Representation
  • Service Upselling
  • Business Development

Certification

  • International Customer Service Association (ISCA), Certified Customer Service Professional (CCSP), Module 1
  • Why Customer Service Matters (ICSA Certification Module), Module 2
  • What Customers Want (ICSA Certification Module), Module 3
  • Essential Customer Skills, Part 1 (ICSA Certification Module), Module 4
  • Essential Customer Skills, Part 2 (ICSA Certification Module), Module 5
  • Handling Complaints & Dealing With Angry People (ICSA Certification Module), Module 6
  • Customer Service as a Strategic Marketing Tool (ICSA Certification Module)

Affiliations

Certified Customer Service Professional (CCSP)

ASAE

In 1999, I earned the Certified Customer Service Professional (CCSP) from the International Customer Service Association. This certification shows how a CCSP can impact all aspect of your business.

CCSP

Certified Customer Service Professional (CCSP)Certified Customer Service Professional (CCSP)


International Customer Service AssociationInternational Customer Service AssociationIssued Sep 1999

Timeline

Member Sales & Retention Representative

Advanced Textiles Association
07.2021 - Current

Membership Specialist

Society of American Florists
01.2019 - 01.2021

Franchise Owner

Sweet Escapes Travel, LLC dba Cruise Planners
01.2015 - 01.2020

Membership Retention Manager

American Bankruptcy Institute
01.2002 - 01.2014

BS in Mass Communications - Mass Communications

Towson State University

College of Southern Maryland
Kimberly A. Hay