Kimberly A. LaMotta
Glen Ellyn,IL
Summary
Compassionate and results-driven sales and memory care professional with over 12 years of experience in the senior living industry. Proven success in building trusting relationships with families, increasing occupancy rates, and leading memory care programs with empathy and excellence. Skilled in team leadership, community outreach, and regulatory compliance. Passionate about enhancing the lives of seniors through personalized care and strategic marketing.
Sales professional with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sales Director
Terra Vista
- Generated leads by conducting 50+ sales calls a day and performing outreach, establishing relationships with local healthcare professionals and community organizations in increase occupancy by 50%
- Delivered persuasive sales presentations to prospective resident ad their families by showcasing the facility’s unique value proposition and tailored care services to increase conversion rates by 50% and accelerate decision-making
- Delivered exceptional service by addressing concerns promptly and effectively, demonstrating outstanding communication skills to promote confidence and trust that resulted in an 75% improvement in customer satisfaction scores
- Strengthen brand awareness and visibility by utilizing date-driven insights and market research to identify trends and opportunities, enabling the development of targeted marketing initiatives
- Set the business up for success by implementing targeted sales and marketing strategies: digital campaigns, promotional events, and partnerships with local senior living communities to meet sales goals 100% of the time
Memory Care Director/ Sales
HarborChase of Naperville
01.2024 - Current
- Provided compassionate guidance to families navigating dementia diagnoses and care decisions
- Helped increase both AL and Memory Care occupancy through touring and sharing stories with both compassion and empathy
- Developed and implemented care plans and enrichment programming for residents with cognitive impairment
- Trained and supervised a team of 25 caregivers, promoting engagement, retention, and adherence to best practices.
- Partnered with healthcare providers and referral sources to build strong community relationships and drive admissions
Memory Care Director
Sheridan Park Ridge
10.2022 - 01.2024
- Responsible for Daily life and care of the memory care residents
- Oversee staff of 35 by assigning staff schedules and coordinating staff to ensure optimal coverage and promote the delivery of the highest quality staff for 40 residents
- Develop and implement care plans for each resident
- Encourage professional development through training sessions and continuous mentorship, offering insight on Dementia-related topics and behavior to reinforce caregiving skills and improve staff performance metrics by 100%
- Built rapport with families and assisted on all tours of Memory Care
- Promoted organizational growth by implementing strategies to grow the memory care program, increasing inquiries by 50% and boosting resident admissions in Memory Care by 75%
Memory Care Director/ Sales
Artis Senior Living
04.2018 - 10.2022
- Provided comprehensive support by developing an environment to meet the diverse needs of 75 residents, Increasing satisfaction scores by 100% and improving family feedback
- Led staff of 40 by conducting routine training sessions on dementia-related topics, equipping staff with the knowledge and skills necessary to provide quality care, improving resident outcomes by 100%
- Performed essential administrative functions by scheduling visits, organizing activities and handling official correspondence to enable day-to-day operations and empower residents’ quality of life
- Maximized occupancy by leveraging sales and marketing skills to connect interested parties with memory care services offered, increasing resident admissions by 50% since 2017
- Engaged prospective families by providing detailed information about the program and conducting facility tours to bring peace of mind, resulting in an 50% conversion rate of prospective inquiries into admission
Memory Care Director/Sales
Harbor Chase
11.2016 - 04.2017
- Created a comprehensive activity calendar tailored for the cognitive, social, and emotional needs of 40 memory care residents to promote engagement, socialization, and overall well-being, increasing resident participation by 100%
- Maintained a well-equipped operation by ordering all necessary supplies for the department, selecting and negotiating with vendors to reduce cost by 75% and overcome logistical challenges
- Drove continuous improvement by collaborating cross-functionally with other teams, communicating effectively to align day-to-day effort with key business objectives
- Encouraged admission of prospective clients by leaning into effective marketing and sales plans, showcasing the facility and its ability to deliver care to vulnerable populations
- Handled all resident and family issues with compassion and expertise by promptly addressing concerns and questions, earing a reputation as a premier memory care provider
Sales and Marketing Director
Holland Home
01.2013 - 12.2016
- Met business needs by developing and implementing strategic sales and marketing initiatives, resulting in an 50% increase in overall occupancy rates and generating additional revenue within the first year of implementation
- Directed a high-performance sales team through strong leadership and coaching, driving sales performance and achieving targets to exceed revenue goals
- Established strategic partnerships with referral sources through healthcare professionals, community organizations, and senior living networks to cultivate a network that increased referrals by 75% year-over-year
- Executed targeted marketing campaigns through various channels: digital, social media, and physical outreach activities to expand brand awareness and improve lead generation by 50% leads
Education
High School Diploma -
Morrainne Valley Community College
Palos Hills06-1981
Skills
- Senior Living Sales & Marketing
- Memory Care Program Development
- Relationship Building with Families
- Community Outreach and Events
- Lead Generation & CRM
- Staff Training and Team Leadership
- Regulatory Compliance
- Dementia/Alzheimer’s Best Care Practices
- NCCDP
- Sales training and leadership
- Revenue growth
- Sales team training
Certification
- Certified Dementia Practioner
Timeline
Memory Care Director/ Sales
HarborChase of Naperville
01.2024 - Current
Memory Care Director
Sheridan Park Ridge
10.2022 - 01.2024
Memory Care Director/ Sales
Artis Senior Living
04.2018 - 10.2022
Memory Care Director/Sales
Harbor Chase
11.2016 - 04.2017
Sales and Marketing Director
Holland Home
01.2013 - 12.2016
Sales Director
Terra Vista
High School Diploma -
Morrainne Valley Community College
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