Kimberly Morgan

• Monitored online trends, conversations and innovations to optimize strategies.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Created and implemented impactful strategies to increase company brand awareness and engagement.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Developed relationships with influencers to grow reach of company and create wider visibility.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Increased customer engagement through social media.
• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Created content strategies for digital media.
• Designed paid client ads for use on diverse social media platforms.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• Created social media content with innovative brand messaging to support new product launches.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Increased brand awareness with ambassador partnerships and targeted email campaigns.
• Created customized marketing materials to increase product awareness.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Scheduled tasks and goals to complete designs on time and meet specifications.
• Communicated with supervisor to brainstorm ideas and discuss upcoming projects.

• Engaged with clients to plan and optimize site issues and queries.
• Implemented changes and integrated requested elements to streamline business operations.
• Adhered to SEO best practices while designing sites.
• Ran debugging tools to eliminate flaws and glitches prior to publishing.
• Applied emerging technologies to update and maintain site applicability.
• Developed user-friendly web forms with validation and error handling.
• Performed unit testing of web applications and troubleshot issues.
• Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
• Completed domain name registrations and maintained website and web hosting account.
• Enhanced functionality and appearance of website and repaired functionality issues.
• Developed graphic and image assets for both content and digital marketing efforts.
• Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
• Designed user interface to meet client specifications,
• Coordinated copywriting and designed images to craft website content.
• Configured templates for clients to easily customize.

• Create and organize content
• Set up and manage Amazon Affiliate account, produce print materials for major events.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Oversaw social media presence and aligned posts to include branding and trending ideas.

• Create and manage social media accounts, create content and content calendars, source and manage collaborations, develop and manage digital campaigns, and more.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Developed and promoted corporate brand, images and identity to media and public.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Cultivated strong corporate image and identity with clear branding.

• Run through website flow, report bugs and other issues, software development testing, and digital design.
• Communicated quality issues with website and app promptly.
• Assessed quality of finished products with careful inspections.
• Recorded findings of inspection process, collaborating with quality team to implement corrective actions.
• Fixed identified issues to improve workflows.
• Reported problems and concerns to management.
• Documented and executed detailed test plans and test cases and summarized and logged audit findings for reporting purposes.

• Implement changes to the website using Adobe Dreamweaver, create print materials using Adobe InDesign, and account creation, monitoring, and managing using Salesforce.
• Edited website content and database to keep information correct and up-to-date.
• Utilized Salesforce to vet leads.

Relevant Coursework: Digital Design & Website Design