Kimberly Applegate
Akron,OH
Summary
Strategic and entrepreneurial professional with a broad background encompassing financial analysis, product marketing, budgeting, sales and retail support within a collaborative, cross-functional environment. Demonstrated ability to combine channel strategies with standard operational procedures to gain market share and satisfy market needs. Provides an analytical approach using data points from a variety of methods to identify and present opportunities, overcome challenges, and implement initiatives.
Overview
21
21
years of professional experience
Work History
Strategic Projects Manager
FERRERO GROUP
North Canton, Ohio
10.2019 - Current
- Developed and progressively improved all company-owned retail reporting, with directive analysis allowing for specific actions by the team
- Reports with active and ongoing coaching have supported an average store improvement of +12% in sales and +10% in net income
- Support Fannie May Retail Real-Estate Management and Market Optimization
- Consult using financials and retail performance with internal (FM, Legal) and external (R/E Brokers, landlords) stakeholders for site reviews, real-estate market analysis, and ROI calculations for new capital business
- Developed and Reconcile New Store Market Visit Reports for leadership approval
- Oversees and provides in-depth data analytics, ad hoc reporting, data download, complex query selections for multiple departments, including but not limited to Marketing, Retail, Finance, HR, e-commerce, and Leadership
- Manage and host Monthly Department Review Meetings.
Senior Business Intelligence Sales and Marketing Analyst
FERRERO GROUP
North Canton, Ohio
12.2018 - 10.2019
- Developed department budget reporting standard system with input to each business leader on department opportunities and variances allowing for direct action planning
- Collaborated with New Products Development Team on Improved Stage-Gate product process including development of auto-generated sales and profit analysis for gate approvals.
Business Intelligence Sales and Marketing Analyst
FERRERO GROUP
North Canton, Ohio
08.2015 - 12.2018
- Consolidated data from a diverse array of systems to create interactive data models aggregating information used to analyze sales performance and create insights for all department leaders
- Provide retail sales analysis to finalize detailed marketing plans and built robust profit reporting for company owned retail stores and wholesale customers
- Project lead for data analysis in Company Change Management and Stage-Gate process
- Launched product introduction database to organize new product information with access to sales and margin targets, structure analysis and hierarchy.
Marketing Manager
MALCO PRODUCTS, INC
Barberton, Ohio
02.2008 - 07.2015
- Provided ad hoc reports, summarized and presented monthly analysis with knowledge of segment goals to provide information needed to achieve market sales targets
- Designed and developed trade shows and sales events, building strong distributor relationships that enhanced market performance through communication of product value proposition, new product introductions and marketing strategies
- Collaborated on yearly product line review for all products, analyzing total sales, gross margin, and customer activity with product launches
- Led and participated in quarterly companywide Process Improvement Teams.
National Account Manager
Lowes Home Improvement, LAUFEN INTERNATIONAL, INC
North Canton, Ohio
04.2007 - 02.2008
- Maintained and enhanced current programs by building relationships with Lowe's merchandising team through regular contact, maintaining knowledge of their business, identifying category gaps and recommending solutions
- Full customer responsibility of the then 2.7-million-dollar budget for Stock Wall Tile.
Product Marketing Manager
LAUFEN INTERNATIONAL, INC
North Canton, Ohio
06.2003 - 04.2007
- Researched and developed programs, promotions and marketing materials for builders, dealers, buying groups, architects and designers based on customer and market insights
- Planned and organized bi-monthly sales meetings and team building events; presented sales statistics, informed and trained sales team on reports and reporting software
- Managed domestic and international agencies in the designing of award winning trade show booths, websites, catalogs and sample boards.
Education
Bachelor of Business Administration - Management
KENT STATE UNIVERSITY
August 1997
Skills
- Consumer Insights
- Critical Thinking
- Analysis and Interpretation
- Process Improvement
- Profit and Loss Coaching
- Real Estate Market Management
- Project Budget Allocation
- Change Management
- Staff Training And Motivation
- Negotiations
- Data Gathering And Tracking
- Project Management
- Advanced Problem Solving
- Budgeting And Forecasting
Timeline
Strategic Projects Manager
FERRERO GROUP
10.2019 - Current
Senior Business Intelligence Sales and Marketing Analyst
FERRERO GROUP
12.2018 - 10.2019
Business Intelligence Sales and Marketing Analyst
FERRERO GROUP
08.2015 - 12.2018
Marketing Manager
MALCO PRODUCTS, INC
02.2008 - 07.2015
National Account Manager
Lowes Home Improvement, LAUFEN INTERNATIONAL, INC
04.2007 - 02.2008
Product Marketing Manager
LAUFEN INTERNATIONAL, INC
06.2003 - 04.2007
Bachelor of Business Administration - Management
KENT STATE UNIVERSITY
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