Open To Work
Kimberly A. Shires
Greater Atlanta Area
Summary
Results-driven operations and marketing professional with over 10 years of experience enhancing revenue and client engagement in service and construction sectors. Skilled in project management, strategic marketing, pool design, estimating, and financial management. Focused on implementing best practices that meet organizational and regulatory standards while fostering strong client relationships and streamlining processes.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Operations & Business Development, Contractor
Georgia Luxury Pools
Marietta
02.2022 - Current
- Managed daily operations of a residential pool construction business
- Boosted sales through effective marketing operations and strategic project upselling, maximizing revenue potential
- Developed detailed estimates and proposals for custom pool builds and renovations, enhancing client understanding and decision-making
- Managed financial operations using QuickBooks, ensuring accurate invoicing, expense tracking, and tax preparation support
- Led client communication from initial consultation through project completion
- Oversaw permitting, insurance coordination, and vendor management
- Designed pools using Structure Studios creating construction plans that maintained project accuracy from concept to build.
Consultant
Splash Kreations
Atlanta
01.2017 - Current
- Founded and managed a marketing agency supporting service-based businesses, including pool and landscape companies
- Advised clients on growth strategies and positioning to optimize customer acquisition.
- Created marketing strategies that improved brand visibility and boosted customer engagement.
- Developed branding, social media strategies, and digital/print campaigns that increased lead generation.
- Designed and executed websites, magazine ads and marketing materials
Vice President of Business Development & Marketing
MC Squared, Inc
Atlanta
02.2021 - 11.2021
- Led and developed team of seven managers across three states, implementing leadership development and mentorship programs
- Oversaw design, content, and execution of company communications and marketing materials to enhance brand visibility
- Acted as company spokesperson for AEC events, managing tradeshows, conferences, and continuing education initiatives for employees
- (AEC Industry)
English Language Arts Educator
South Cobb High School
Greater Atlanta Area
07.2017 - 02.2021
- ELA: Literature, 10th and 12th Grade Educator
- Writer's Workshop, small group for students with disabilities
- Obtained certifications in elementary education, special education K-12, and middle grades subjects including math, reading, science, and social studies to enhance instructional effectiveness.
- Delivered educational assistance to students in special services while coaching varsity girls soccer and tennis.
National Leadership Team, Chapter Advisory Board Specialist for Division 19
Kappa Delta Sorority
Memphis
04.2015 - 07.2018
- Recruited and placed members for collegiate chapter advisory boards (15 positions per board), overseeing retention, rotation, removal, and training to strengthen support for newly established collegiate chapters during their first to fifth years of charter.
- Provide organizational support/guidance for the chair of each board in regards to best operational procedures and practices through communications and monthly conference meetings/continuing education
- A national sorority that inspires its members to reach their potential by offering opportunities for leadership, personal development, academic success and community service.
Training & Communications Manager
The Home Depot
Atlanta
08.2015 - 12.2016
- Develop and launch internal initiatives to promote and drive employee participation in education classes
- Develop and implement a New Manager Leadership Development Program in F&CS for newly hired/promoted Managers/Sr. Managers with direct reports for the first time
- Redevelop, implement and facilitate 2016 F&CS New Hire Orientation Program (monthly)
- Collaborated with leadership team to enhance support for cross-selling HD University classes
- Established department measures to manage and report score-card progress toward education class target numbers
- Published and authored internal articles, including 'ghost writing' for CFO and senior executive team to enhance communication
- Created editorial content and designed The Bottom Line, F&CS Newsletter, and other internal publications to inform and engage employees
- Big Box Home Improvement Retailer
Shopper Marketing Brand Innovation Operations and Communications
The Coca-Cola Company
Atlanta
04.2012 - 12.2014
- Brought on as a special consultant for a $3 Million startup project under Shopper Marketing/Shopper Experience Innovation Division
- Developed marketing brand communication plans for 300+ Executive Customer Education sessions and 200+ unique neuroscience research sessions on K&I of KPIs and New Hire classes.
- Served as subject matter expert, leading presentations on innovative research education for global and domestic customer teams.
- Facilitated education on SEIC capabilities for TCCC customers and internal teams through 'walk and talk' tour classes.
- Originated/authored various public relations editorials for internal and external publications
- CPG Retail Consultant Contract
Vice President of Operations, Senior Project Manager
RetailOne, Inc.
Marietta
06.2010 - 01.2012
- Oversaw the overall operations of the company and project management team, focusing on interviewing, hiring, employee reviews, training, goal setting, and project management best practices.
- Coordinated the teams' direction, implementation, execution, and completion of client projects ensuring consistency with the company strategy, commitments and goals
- Streamlined management methods to enhance ROI and optimize workflow
- Assigned project teams to meet tailored client requirements, enhancing project alignment with client expectations.
- Identified resources needed and assigned individual responsibilities and project tasks
- Oversaw day-to-day operations of project team, including vendor management and client communications
- Issued purchase orders, coordinated and reconciled client billings
- Collaborated with management team to analyze past projects and implement improvements aligned with company goals and profit strategies
- Supervised RetailOne's largest multi-million dollar client campaign, a Fortune Global 500 Client
Education
Master of Arts - Teaching Education
University of Phoenix
Bachelor of Arts - Journalism, Advertising and Graphic Design
University of Georgia
Skills
- Marketing & Brand Strategy
- Corporate Communications
- Sales & Client Relations
- Strategic Planning
- Project management
- Project Coordination & Estimating
- Operations Management
- Contract & Vendor Management
- Leadership Development
- Digital & Print Media Campaigns
- Website design
- Pool Design (Structure Studios)
Certification
- Certified Building Professional (CBP), Pool & Hot Tub Alliance
- Pool Design, Structure Studios
- Certified Digital Marketing Professional, Digital Marketing Institute & AMA
Volunteer Experience
- KSU Kappa Delta Sorority Advisor
- Vice President of The Home Depot UGA Corporate Alumni Chapter
- Tennis Coach
- Soccer Coach
- Church Youth Group Leader
Awards
- Outstanding Sorority Advisor of the Year, MM/DD/YY, Kennesaw State University
- Homer Award: Taking Care of our People, MM/DD/YY
- Homer Award: Building Strong Relationships, MM/DD/YY
- National Award for Excellence, MM/DD/YY, Chapter Advisory Board
- Alumnae Chapter Award Winner for Atlanta Night AC, MM/DD/YY, Marjorie Rowles Stakes
Work Preference
Job Search Status
Open to workWork Type
Contract WorkFull TimePart TimeLocation Preference
RemoteHybridSalary Range
$115000/yr - $200000/yrTimeline
Operations & Business Development, Contractor
Georgia Luxury Pools
02.2022 - Current
Vice President of Business Development & Marketing
MC Squared, Inc
02.2021 - 11.2021
English Language Arts Educator
South Cobb High School
07.2017 - 02.2021
Consultant
Splash Kreations
01.2017 - Current
Training & Communications Manager
The Home Depot
08.2015 - 12.2016
National Leadership Team, Chapter Advisory Board Specialist for Division 19
Kappa Delta Sorority
04.2015 - 07.2018
Shopper Marketing Brand Innovation Operations and Communications
The Coca-Cola Company
04.2012 - 12.2014
Vice President of Operations, Senior Project Manager
RetailOne, Inc.
06.2010 - 01.2012
Master of Arts - Teaching Education
University of Phoenix
Bachelor of Arts - Journalism, Advertising and Graphic Design
University of Georgia