Kimberly Ballard-Madison
Summary
Dynamic marketing and communications professional with over 25 years of proven success in brand development and fostering meaningful community engagement. Recognized for a passionate commitment to inspiring organizational excellence, talent development, creative problem-solving, and an exceptional eye for detail.
Overview
29
29
years of professional experience
Work History
Director of Marketing & Partnerships
KidLinks
Dallas, TX
12.2022 - Current
- Lead brand initiatives for KidLinks, enhancing communication strategies to increase reach, awareness, engagement, donor stewardship and expand partnership network
- Manage Communications Specialist and guide Develop team in executing development strategy
- Success: Created and implemented operational goals and plans that set long-term vision and short-term scope for organization to grow and expand services (strategic workplan, communications plan, social media plans)
- Success: Developed brand guidelines and managed design and production of elevated look to all marketing collateral
- Success: Exceeded goals for expanding digital presence by >+200 % since 2022 (reach, engagement, web traffic, Google Grant ad conversion, e-mail open rates)
- Success: Exceeded partnership network goal by >+50% since 2022
Consultant
Consultant
Dallas, TX
01.2019 - Current
- Guide small businesses and nonprofits in overcoming diverse marketing challenges
- Develop comprehensive brand strategies and messaging frameworks
- Create targeted advertising and marketing plans to drive engagement
- Formulate effective social media strategies to enhance online presence
- Craft compelling content and narratives to resonate with audiences
Director of Marketing & Communications
St. Philip’s School & Community Center
Dallas, TX
09.2013 - 11.2022
- Led communications strategy development at St. Philip's across nine internal departments, aligning marketing efforts with brand mission
- Managed high functioning team of 3 employees (Communications Specialist, Sr. Graphic Designer, Digital Specialist)
- Directed partner agencies in developing marketing campaigns, professional brand videos, and photography.
- Provided art direction for all photography, design, videography, and publications
- Success: Solidified brand position in the market, implemented brand guidelines, social media guidelines, communications plan protocol, activated social media engagement (increased +400% since 2015); launched bi-annual 1600 Magazine in 2015, established brand look and feel that inspires and engages all target consumers
- Success: Developed current Admissions marketing planning process that continues to garner steady retention and re-enrollment (+30% increase in applicants for 2022-2023)
- Success: Historical fundraising goals reached annually, directly related to the collective impact of re-branded communications and focused messaging ($4M raised annually).
- Success: Focused development of media relationships continue to garner increased earned media coverage annually
Digital Account Supervisor
The Integer Group
Dallas, TX
02.2010 - 01.2012
- Directed digital account management at The Integer Group, strengthening client relations and campaign effectiveness
- Successfully developed strong trusting client relationships across these brands
- Successfully sold in additional project scope increasing initial Intrepid budget by +20%
- Successfully sold in additional project scope increasing initial Regency budget by +50%
- Thomas’ Bagel Thins national launch campaign in 2010, generated more volume than the entire Mini Bagel line; microsite averaged triple the number of visits per day during advertising run dates
- Thomas’ 110 creative noted as best inspiring consideration and purchase in Ad Age most effective ads of 2010
Digital Account Manager
Imc2
Dallas, TX
08.2007 - 03.2009
- Client relationship lead managing all project implementation for newsletter, website, and online advertising/banners
- Managed new client relationships and successfully fostered relationships with partners
- Implemented team review process and request for all client business objectives
- Initiated and achieved learning interactive process in less than 90 days to effectively manage client business by applying traditional CPG experience
Brand Manager/Account Supervisor
Latitude/The Richards Group
Dallas, TX
08.2004 - 08.2007
- Managed and coordinated all national promotional merchandising production shoots for new menu development
- Trained, managed and mentored Trainee/Assistant Account Executive
- Implemented promotional timeline processes achieving high accuracy in cross-functional team workflow
- Implemented a photoshoot process that included post-production reviews to create efficiencies with client review
- Achieved client’s goal of 99.9% accuracy on all product photoshoots and menu developments by providing excellent organization and attention to detail
- New menu design consistently increased guest satisfaction scores and guest purchase of new menu items
Account Supervisor
The Point Group
Dallas, TX
03.2004 - 06.2004
- Supervised direct mail and website development efforts for TXUE (Apartment Segment)
- Managed and coordinated TXUE presence at key Apartment Association Tradeshows
- Trained, managed and mentored Account Executive
Account Supervisor
BRANCHOUT-A Strategic Communications Company
Dallas, TX
04.2003 - 03.2004
- Supervised account operations, launching successful campaigns and mentoring junior staff.
- Evaluated creative work based on client objectives and agency criteria; Analyzed new target opportunities;
- Influenced implementation of client research efforts to track African American consumer purchase/behavior (Quarterly Tracking Study, Attitude, Awareness and Usage Study)
- Wrote surveys and organized focus groups for target research
- Successfully launched the first campaign for brands AA male consumer
Senior Account Executive
PUBLICIS in Mid America
Dallas, TX
06.1996 - 01.2003
- Managed $15MM national advertising budget
- Developed strong client relationships and gained trust amongst Senior Brand Managers where predecessor failed
- Sold in Agency recommended radio based on grass-roots research which garnered increased sales
- Collaborated closely with Senior Brand Managers to develop yearly marketing and advertising objectives
- Analyzed competitive environment and provided proposals for new product development/line extensions
- Trained, managed and mentored Assistant Account Executive
- Presented Nutritional Trends well received by the client as guidance for product additives
- Led creative development/production and market-by-market media planning processes for high-intensity client
- Guided strategic direction for re-positioning of existing brands (Harvest & ProteinPlus) and new product (Pria)
- Results: Harvest household penetration increased by 30% in 2002; ProteinPlus sales outpaced category 2001-2002;
- Pria brand sales increased beyond goal projections within the first six months of launch in 2001
Account Executive
PUBLICIS in Mid America
Dallas, TX
06.1996 - 01.2003
- Managed $27MM national advertising budget
- Developed trusted relationships with all clients and team members by consistently demonstrating strategic thinking and providing creative solutions; increased client satisfaction by demonstrating exceptional project management skills
- Resolved resource challenge by performing as VO for :60 second
- Presented yearly trend analysis that explored key consumer trends for new product opportunities
- Analyzed client and competitive business/marketing strategies as well as developed monthly Nielsen sales analysis and competitive spending reports that demonstrated strategic thinking
- Negotiated on behalf of the pro-brono client and successfully secured media space for print and radio executions
- Received Publicis Special Recognition Commitment to Excellence Award (2000)
- Received Publicis Special Recognition Lion Award for Outstanding Performance (1999)
Education
Bachelor of Journalism - Major: Advertising, Minor: Spanish
University of Missouri School of Journalism
Columbia, MO05.1996
Skills
- Agency Client Management and Partnership Development
- Strategic and Operational Planning
- Marketing and Communications Strategy Development
- Digital Strategy and Social Media Planning
- Creative Art Direction
- Storytelling and Content Writing
- Creative Production Across Media
- Talent Development and Mentorship
- Cross-functional Team Management
- Content Management Systems
- Website Development
- Project Management Systems
- Microsoft Office
- Google Suite Proficient
- Advertising and Media Buying
- Advertising campaigns
- Branding
- Proposal coordination
- Web analytics
- Staff management
- Project oversight
Volunteer Experience
- The Episcopal School of Dallas, Committee Chair, Episcopal Identity, Board Member, 07/01/18, 06/30/24, Committee Chair providing thought leadership and support in ensuring that ESD authentically lives out its Episcopal Identity and Founding Tenets with focus on Diversity, Equity and Inclusion, Led development of 2022 Diversity, Equity and Inclusion Statement published with unanimous board approval.
- Color Me Empowered, Board Member, Marketing Consultant, 01/01/19, 01/31/20, Color Me Empowered is a charitable organization dedicated to empowering at-risk children while improving neglected communities through public art.
- Bandan Koro African Drum & Dance Ensemble, Dancer, Stage & Wardrobe Manager, 10/01/09, Present, The mission of Bandan Koro African Drum & Dance Ensemble is to educate and inspire, through African art forms which include community dance classes, programs, and performances.
- St. Philip’s School & Community Center, PSA Board Member, 08/01/12, 08/31/14, The mission of St. Philip's School & Community Center is to provide an unparalleled education and compatible community services through a faith-based experience, with emphasis on serving low and moderate-income families.
Professional Development
- RYT – 200hr Certification, Yoga Alliance, 2022
- Digital Marketing, Pryor Learning CEU, 2021
- Leadership and Management for Women Leadership, Pryor Learning CEU, 2021
- How to Supervise People, Pryor Learning CEU, 2020
- Digital Marketing, Pryor Learning CEU, 2020
- Black Baud University – Raiser’s Edge Fundamentals Certification, 2016
References
References available upon request.
Timeline
Director of Marketing & Partnerships
KidLinks
12.2022 - Current
Consultant
Consultant
01.2019 - Current
Director of Marketing & Communications
St. Philip’s School & Community Center
09.2013 - 11.2022
Digital Account Supervisor
The Integer Group
02.2010 - 01.2012
Digital Account Manager
Imc2
08.2007 - 03.2009
Brand Manager/Account Supervisor
Latitude/The Richards Group
08.2004 - 08.2007
Account Supervisor
The Point Group
03.2004 - 06.2004
Account Supervisor
BRANCHOUT-A Strategic Communications Company
04.2003 - 03.2004
Senior Account Executive
PUBLICIS in Mid America
06.1996 - 01.2003
Account Executive
PUBLICIS in Mid America
06.1996 - 01.2003
Bachelor of Journalism - Major: Advertising, Minor: Spanish
University of Missouri School of Journalism
Similar Profiles
Rebecca RiceRebecca Rice
Director of Marketing & Partnerships at ValorooDirector of Marketing & Partnerships at Valoroo
Juliana DoneganJuliana Donegan
Marketing Director, B2B Marketing & Partnerships at ADPMarketing Director, B2B Marketing & Partnerships at ADP
Alina KasselAlina Kassel
Director of Luxury Brand Marketing and Partnerships at Varo Global Holdings Inc.Director of Luxury Brand Marketing and Partnerships at Varo Global Holdings Inc.
Alina GarciaAlina Garcia
Director of Marketing and Business Development at The Kerry Thomson Group/HRE Commercial IncDirector of Marketing and Business Development at The Kerry Thomson Group/HRE Commercial Inc
Amandip KaurAmandip Kaur
Site Manager at Peel Career Assessment ServicesSite Manager at Peel Career Assessment Services