Kimberly Bergeron

• Managed fitness programs and strategies
• Teach weekly classes to community
• Developed and inspire others in their health & wellness
• Passion to help others in community.

Corporate Contracts:

Harris County 911

Harris County EMS

Baytown EMS

Houston EMRT 911

• Manage Senior Healthcare programs and strategies. Participate in development of branding and corporate initiatives; marketing plans, including evidence and value-based programs, new product and service introductions and other marketing projects.
• Analyzing markets, partners and competitors
• Leading teams to successful campaign execution; including planning, proposal development, negotiation, and integration.
• Executing programs and strategies on level B2B, B2C.
• Strategic business mentoring with 7 years of experience successfully leading diverse teams by setting and managing priorities, inspiring individuals, celebrating wins, managing trades, and reporting.
• Ability to analyze financials, make decisions based on growth-related projects.
• Excellent negotiating strategies.
• Executive level oral and written communication capabilities
• Represented company at conferences and seminars to boost outreach
• Increased revenue by 186%
• Spearheaded marketing initiatives

• Established and developed professional relations with key leaders within healthcare system to provide quality service.
• Initiated, monitored, and maintained relationships with over 300 accounts, while maintaining high energy and staying customer-focused.
• Increased physician referrals by average of 186% annually.
• Managed team of 8 to increase volumes for multiple locations. Cultivated relationships with key physicians, office staff, community organizations and hospital administration.
• Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
• Managed creatives such as graphic design, layouts and copywriting for regional marketing initiatives.
• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Analyzed market trends and competitive landscape to understand opportunities and potential value.
• Evaluated target market research and adjusted strategy to address competitive influences and changing market.
• Organized and executed robust, creative experiential marketing events.
• Implemented marketing strategies which resulted in 156% growth of referral base.

• Developed healthcare marketing, advertising, PR, and communications strategies. Collaborated in planning, marketing and communications and integrated strategies to support overall goals.
• Established and developed over 900 professional relationships in Greater Houston. Resolved problems identified by physicians and office staff via root cause analysis.
• Developed highly effective communication, and interpersonal skills, which were used for interacting with people of all different backgrounds and cultures.
• Identified decision makers within organizations, made appointments and engaged with these individuals to cultivate referral opportunities.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Increased revenues and supported business goals by developing public relations strategies and campaigns.

• Led marketing and advertising efforts to top-notch performance reflected in marketing, profits, brand positioning, and high standards Event coordination Policy and Procedure Manuals Legal and Government Case Management Spokesperson on call
• Evaluated and optimized marketing strategies to improve goal attainment in Houston area
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
• Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams
• Directed 2 marketing managers and performed performance evaluations

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies
• Directed team of 6 advertising and marketing professionals
• Worked with marketing department to create targeted advertising strategies for key customer demographics

Our family alternated care years for my sister during her battle with Cancer. She was diagnosed age 43 with stage 4 uterine cancer. She had a daughter, a loving husband and family which encouraged her through her battles of uterine cancer, colon cancer, lung cancer, abdominal cancer. She fought through many years and many new diagnosis. Eventually losing her battle. My year of caring for my sister was 2010-2012.

• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Planned and organized seminars, meetings and retreats.
• Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages
• Achieved company objectives by leveraging internal resources and collaborating with colleagues
• Collaborated with media to encourage company and product coverage and promote brand mission and values
• Researched, negotiated, implemented and tracked advertising and public relations activities
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences
• Supervised and monitored media purchasing from media outlets

• Made outbound calls to existing customers to upsell advertising packages.
• Created and presented media and advertising packages to prospective customers.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
• Developed innovative and creative sales pitches to expand prospect understanding of company
• Served as territory developer and troubleshooter.
• Consistently hit and exceeded sales goals by 400%