Kimberly Bowers
Glen Ridge,NJ
Summary
Creative problem solver with extensive experience in the educational publishing field. Skilled in training program design and executing targeted campaigns that enhance revenue growth. Able to utilize strong communication skills and strategic thinking to drive impactful outcomes.
Overview
18
18
years of professional experience
Work History
Education Technology Specialist
W. W. Norton & Company
Northeast
05.2022 - Current
- Increased regional revenue through the promotion of Norton courseware and digital solutions
- Trained sales representatives on digital features and courseware selling strategies
- Advised on digital product updates and courseware demo tools
- Worked and strategized with sales representatives on individual sales situations
- Presented to customers in person and online
- Kept a regional view of situations and sales through Salesforce
- Worked with instructors to integrate Norton courseware with their learning management systems
- Hosted courseware training and implementation workshops
Marketing & Sales Strategy Specialist, Humanities
W. W. Norton & Company
Remote
05.2020 - 05.2022
- Identified key regional adoption targets
- Worked and strategized with sales representatives on individual sales situations
- Created dynamic sales tools
- Created and ran email outreach campaigns
- Kept a regional view of territory situations and sales through Salesforce
- Presented print and digital products to both sales representatives and customers
- Provided feedback from the field to editorial teams and advised on discipline-specific sales strategies.
Marketing Manager, Literature, FIlm, Religion
W. W. Norton & Company
Remote
05.2011 - 05.2020
- Developed marketing plans for the sales cycle of print and digital products
- Created dynamic marketing tools
- Wrote advertising copy for website and catalog
- Created and executed email outreach campaigns
- Advised on editorial plans for book content and courseware
- Worked with sales representatives on campus
- Presented print and digital product to both sales staff and customers
- Communicated discipline information and sales strategies digitally through email and Salesforce
- Kept a national view of discipline situations through Salesforce
College Sales Representative
W. W. Norton & Company
Tallahassee, FL
06.2008 - 05.2011
- Sold print and digital products across the disciplines at 34 universities and colleges in Northern Florida and Southern Georgia
- Strategized with colleagues to overcome sales obstacles
- Familiarized myself with W. W. Norton print and digital content
Education
Master of Science - English Literature
North Carolina State University
Raleigh, NC05-2008
Bachelor of Arts - English Literature
University of Georgia
Athens12-2004
Skills
Strategic thinking and creative problem solving
Designing and executing product and skill-based training programs
Creating and running product marketing campaigns
Using Salesforce to collaborate effectively with colleagues
Clear written and verbal communication
Timeline
Education Technology Specialist
W. W. Norton & Company
05.2022 - Current
Marketing & Sales Strategy Specialist, Humanities
W. W. Norton & Company
05.2020 - 05.2022
Marketing Manager, Literature, FIlm, Religion
W. W. Norton & Company
05.2011 - 05.2020
College Sales Representative
W. W. Norton & Company
06.2008 - 05.2011
Master of Science - English Literature
North Carolina State University
Bachelor of Arts - English Literature
University of Georgia