Kimberly Cahill
Summary
Product Marketing Manager with 30+ years of experience developing and executing marketing campaigns for professional and trade books. Proven record of creating marketing activities that drive demand and increase revenue.
Overview
41
41
years of professional experience
Work History
Sr. Product Marketing Manager
Heinemann
10.2003 - Current
- Increase product and brand awareness to differentiate Heinemann products in market and increase visibility
- Create marketing campaigns that include key messaging, positioning, and recommendations for channel tactics
- Developed sales enablement materials that empowered the sales team to communicate effectively with customers
- Develop new ways to promote Heinemann's strongest selling titles to drive revenue
Sr. Marketing Production Supervisor
Addison-Wesley Trade
05.1988 - 12.1999
- Developed strategic marketing plans for trade books in collaboration with Sales team
- Managed team of 2 marketing designers, overseeing production processes and meeting deadlines
- Managed design and production of catalogs, brochures, ads, trade show graphics, and point-of-purchase displays
- Hired outside vendors including printers, display manufacturers, and trade show graphics developers
Production Coordinator
D.C. Heath
08.1983 - 04.1988
- Developed budgets and production schedules for large-scale college textbooks
- Negotiated pricing and hired vendors including composition houses and book manufacturers
- Monitored and tracked progress of all production tasks for on-time delivery.
Education
Bachelor of Arts - English
Westminster College
New Wilmington, PA1983
Skills
- Product marketing
- Marketing campaigns
- Marketing strategy
- Brand Promotion
- SEO Optimization
- Content Marketing
Timeline
Sr. Product Marketing Manager
Heinemann
10.2003 - Current
Sr. Marketing Production Supervisor
Addison-Wesley Trade
05.1988 - 12.1999
Production Coordinator
D.C. Heath
08.1983 - 04.1988
Bachelor of Arts - English
Westminster College
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