Summary
Overview
Work History
Education
Skills
Awardsrecognition
Leadershipinitiative
Bni
Skillscertifications
Personal Information
Timeline
Generic

KIMBERLY CARTER

Orange Beach,AL

Summary

Proven sales producer, with team leadership abilities and multi-media sales experience. Strong background in prospecting, lead generation, business relationship development, negotiation, forecasting and client retention. Experienced in project management and implementing strategies to increase revenue.

Overview

22
22
years of professional experience

Work History

Senior Account Executive

Rocket City Broadcasting
07.2021 - Current
  • Identify prospects, develop relationships, and create strategic advertising campaigns, based on client needs, goals and expectations
  • Manage campaign effectiveness, in order to continually maximize advertising ROI and assure client retention, while maintaining rate integrity
  • Manage avails, collections, traffic and promotional deadlines in a timely manner.

Senior Account Executive

iHeartMedia
04.2015 - 07.2021
  • Prospected for new advertisers and developed strategic advertising campaigns, using integrated assets including digital components, iHeartRadio platform, on-site event marketing and broadcast radio for 6 station cluster
  • Managed client campaign effectiveness and expectations, in order to continually maximize advertising ROI and ensure renewals, while maintaining rate integrity
  • Managed avails, collections, traffic and promotional deadlines in a timely manner
  • Led the market in the automotive category
  • Selected by management, to train account executives, on digital products, providing effective coaching in sales techniques, proposal and campaign building.

Regional VP of Automotive

iHeartMedia
02.2016 - 08.2016
  • Directed account executives, within the region (including Nashville, Chattanooga, Huntsville, Birmingham, Tuscaloosa, Montgomery and Auburn), on automotive strategy and campaign development.

Automotive Account Executive

Alabama Media Group
07.2014 - 04.2015
  • Automotive advertising sales, including print, online audience targeting, SEM, SEO, mobile, social media, and email marketing
  • Identified new business opportunities, through cold calling, networking, marketing and referrals
  • Met with clients, through a consultative, needs-based selling approach to create custom digital and print advertising campaigns
  • Served as a marketing consultant by providing industry insights through up-to-date knowledge of industry trends.

Accounting Manager

Lanier Ford Shaver & Payne
06.2002 - 08.2005
  • Managed and processed billing for law firm of 45 attorneys
  • Trained new attorneys on billable hour software
  • Implemented use of credit card payment system for the firm
  • Increased receivables year over year, by resolving collections and billing disputes with discretion, tact and efficiency.

Multimedia Account Executive

Gray Television Inc.
08.2022 - 09.2023
  • Monitored campaign performance closely, making data-driven adjustments as needed for optimal results.
  • Supported the marketing department in planning events such as trade shows or product launches.
  • Maintained accurate records of all activities related to each account.
  • Collaborated with graphic designers on creating visually appealing ads while adhering to client brand guidelines.
  • Streamlined internal processes for increased efficiency in managing multiple accounts simultaneously.

Education

University of Alabama Huntsville
01.1996

Calhoun Community College
01.1995

Skills

  • Client Relationship Management
  • Relationship Building
  • Team Collaboration
  • Sales Quota Achievement
  • Lead Generation
  • Account Management
  • Business Development
  • Pipeline Management
  • Key Account Management
  • Strategic selling
  • Creative Thinking
  • Relationship Management
  • Revenue Generation
  • Consultative Sales
  • Prospecting and Networking
  • Multitasking and Organization
  • Issue Resolution
  • Digital Marketing
  • Marketing strategy implementation
  • Progress Reporting
  • Data Analysis

Awardsrecognition

  • IHeartMedia President's Club
  • Top Performer 2019

Leadershipinitiative

  • Leadership Greater Huntsville 2019
  • Leadership Focus, Class 39

Bni

BNI - Business Network International - Power Partners Chapter 2022

Skillscertifications

  • Advanced Google Analytics Certified
  • Google AdWords Certified
  • Salesforce Proficient
  • Microsoft Suite Proficient
  • Analytical
  • Strategic Vision
  • Effective Communication
  • Strong Relationship Building

Personal Information

Title: Senior Account Executive

Timeline

Multimedia Account Executive

Gray Television Inc.
08.2022 - 09.2023

Senior Account Executive

Rocket City Broadcasting
07.2021 - Current

Regional VP of Automotive

iHeartMedia
02.2016 - 08.2016

Senior Account Executive

iHeartMedia
04.2015 - 07.2021

Automotive Account Executive

Alabama Media Group
07.2014 - 04.2015

Accounting Manager

Lanier Ford Shaver & Payne
06.2002 - 08.2005

University of Alabama Huntsville

Calhoun Community College

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KIMBERLY CARTER