Kimberly Cruz
Staten Island,NY
Summary
Talented Creative Director proficient in business operations and customer needs. Excellent communicator, problem solver and detail-oriented manager. Adept at overseeing writers, designers and artists to accomplish challenging objectives.
Overview
4
4
years of professional experience
Work History
Creative Director
Succeed ABA
Brooklyn, NY
01.2023 - Current
- Strategically Plan and execute social campaigns to support business objectives, community growth, product launches and brand milestones from beginning to end.
- Create engaging and unique content on a weekly basis for social media platforms including but not limited to Instagram and TikTok.
- Visualize and Create content that promotes audience presence and interaction.
- Use analytics and insight tools to monitor and evaluate social media performance and utilize those tools to drive strategy.
- Developed and implemented innovative strategies to increase brand awareness.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Created original concepts, art direction, and designs for multimedia projects.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Negotiated contracts with outside vendors while ensuring cost savings opportunities.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Attended industry events such as conferences and trade shows to network with peers.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Designed work that strongly communicated brand narrative, goals and concepts.
- Managed writers, artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
- Translated marketing objectives into creative strategies, designs and plans.
Startup Founder
Luxe Krystals
New York, NY
06.2020 - Current
- Developed business plan to launch startup venture.
- Negotiated contracts with vendors for resources needed for the startup.
- Created a website and social media presence to promote the startup.
- Developed strategies for marketing campaigns to increase brand awareness.
- Oversaw financial operations including budgeting, forecasting, and accounting.
- Analyzed industry trends to assess current competitive landscape and identify new opportunities.
- Organized events to engage prospective customers and build relationships within the community.
- Monitored performance metrics such as sales volume, customer satisfaction scores.
- Participated in networking events to build relationships with potential partners or customers.
- Devised organizational vision, mission and foundational structure to facilitate early growth.
- Examined and conducted market analysis to discover target market and demographic audience.
- Approved and negotiated contracts with distributors and suppliers.
- Delivered speeches and attended industry conferences to promote company image and engage with buyers.
- Signed and approved budgets for new funding and program initiatives.
- Optimized supply chain to reduce materials costs and improve distribution.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
Social Media Marketing Manager
Mr.Timeout
New York, NY
08.2023 - 12.2023
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Educated audience on clients niche through story telling videos and campaigns.
- Created content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
- Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
- Provided creative ideas for content creation and optimization of social media channels.
- Built relationships with influencers in order to gain exposure for the brand.
- Collaborated with influencers to create engaging videos.
- Optimized posts using best practices for each platform.
- Coordinated with designers or videographers when needed for visuals or videos.
- Planned budget allocations based on analysis of past results as well as current trends.
- Promoted content through advertising on specific social media networks to reach target audience.
- Participated in virtual marketing-related events and posted highlights on social media networks to share information and reinforce company message.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Interviewed and hired talented individuals to add value to marketing team.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
Education
High School Diploma -
Arts And Technology
New York, NY06-2011
Skills
- Project Management Expertise
- Strategic Communications
- Cross-Functional Collaboration
- Contract Negotiation
- Staff Recruitment
- Marketing Leadership
- Creative Team Collaboration
- Strategic Leadership
- Campaign Development
- Marketing Expertise
- Project Management
- Team Development
Affiliations
- Reading books
- Keeping on trend with all social media platforms
Languages
English
Professional
Spanish
Limited
Accomplishments
- Chosen to make a speech at my Medical management graduation ceremony.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Social Media Marketing Manager
Mr.Timeout
08.2023 - 12.2023
Creative Director
Succeed ABA
01.2023 - Current
Startup Founder
Luxe Krystals
06.2020 - Current
High School Diploma -
Arts And Technology
References
References available upon request.