Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
CAREER HIGHLIGHTS
ADDITIONAL CAREER EXPERIENCE
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Kimberly Dobrzynski

Albright,WV

Summary

Dynamic and results-driven Marketing and Communications Specialist with over 20 years of experience in crafting and implementing innovative marketing strategies that drive business growth, strengthen brand identity, and cultivate enduring customer relationships. Committed to driving success through collaboration, adaptability, and a passion for excellence in all marketing endeavors.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Director of Client Services

Marquee Creatives
07.2025 - Current
  • As director of client services for a regional marketing agency, I bring years of experience in client relationship management, strategic campaign development, and results-driven marketing solutions.
  • Oversees client partnerships throughout the region, ensuring seamless collaboration and delivering the agency’s hallmark level of attention and service.

Freelance Marketing & Communications Specialist

06.2024 - Current
  • As a freelance marketing and communications specialist, I take full responsibility for crafting marketing strategies, managing communication channels, and creating engaging content for clients’ social media, website, and promotional materials.
  • Collaborate with cross-functional teams, analyze campaign performance, and recommend improvements.
  • Research competitors and perform social listening exercises of competitors and brand owners to gain insights into customer sentiment to improve marketing strategies.

Director of Marketing

Clear Mountain Bank
03.2017 - 06.2024
  • As director of marketing for a community bank, my primary role was to lead the strategic marketing initiatives of the bank, along with all day-to-day marketing.
  • Responsible for the implementation of digital marketing campaigns using multiple tactics and strategies to foster success and growth, followed by analysis and reporting on marketing performance.
  • Created, managed, and analyzed social media content while engaging with social media followers to maintain a positive brand image and encourage customer loyalty. Outlined a plan to initiate the use of company brand ambassadors to assist in promoting social content. Grew LinkedIn channel by 50%.
  • Analyzed market trends and customer insights to create fresh content and provide collateral materials that address customer pain points, current issues, and opportunities.
  • Successfully managed a website refresh project, including content creation, to provide a better user experience and generate sales leads, resulting in a 30% increase in engagement. Upon launch, responsible for content management, landing page design, and website analytics.
  • Effectively collaborated with the retail, business, commercial, mortgage, and wealth management teams to support their sales goals and take lead in the creation of customized social media content and sales collateral pieces and presentations.
  • Responsible for the spend and management of a $760,000 marketing budget for advertising, sales promotions, public relations, and community donations.

Director of Marketing

The Protocall Group
09.2000 - 03.2017
  • As director of marketing for a $45 million regional staffing and recruitment firm, my primary role was to develop and manage all aspects of the company’s marketing initiatives for 5 operating divisions and 9 branch offices in the South Jersey and Greater Philadelphia area.
  • Developed a brand identity, with a distinctive graphic style and tone, for all company divisions.
  • Established thought leadership content on social media channels through an integrated plan managed through collaboration with managers and developed a content calendar for all to utilize.
  • Launched three new websites within 18 months, which resulted in increased sales leads and web traffic by 75% through improving SEO and optimizing web content.
  • Managed a large-scale industry-specific client satisfaction survey program to gauge customer sentiment and address areas of concern and dissatisfaction.
  • Selected by management and peers for internal awards – Employee of the Year, Customer Service Award, and Special Recognition Award – for exemplary contributions to the company, its employees, and its customers.

Education

Bachelor of Arts - English & Communications

Alliance College
Cambridge Springs, PA

Certificate of Completion - undefined

ABA Bank Marketing School

Skills

  • Strategic Planning
  • Website CMS Management
  • Public Relations
  • Lead Generation
  • Professional Writing
  • Social Media
  • Project Management
  • Direct Mail
  • Digital Marketing
  • Brand Management
  • Campaign Management
  • Data Analysis

Accomplishments

  • Expertise in blending creativity with strategic insight to deliver impactful campaigns across various platforms.
  • Proven track record of leveraging market research and analytics to inform decision-making and optimize performance.
  • Increased brand visibility by rebranding 5 divisions of a regional staffing company that increased brand awareness by 40%.

Certification

Certificate in Bank Marketing, April 2022

Foundational Certificate in Bank Marketing, December 2019

Timeline

Director of Client Services

Marquee Creatives
07.2025 - Current

Freelance Marketing & Communications Specialist

06.2024 - Current

Director of Marketing

Clear Mountain Bank
03.2017 - 06.2024

Director of Marketing

The Protocall Group
09.2000 - 03.2017

Certificate of Completion - undefined

ABA Bank Marketing School

Bachelor of Arts - English & Communications

Alliance College

CAREER HIGHLIGHTS

  • Marketing: Extensive background and expertise in marketing, advertising, public relations, social media, communications, journalism, event planning, lead generation, and managing multiple projects at once with keen attention to detail.
  • Management: Senior leadership team member adept at collaborating with agencies/vendors to spearhead creative assets.
  • Leadership: Proven history of successful project management from initial concept through completion.
  • Branding: Managed the redesign of four websites and created and edited content for those sites. Designed and branded trademark identities for five divisions of a staffing company.
  • Collateral Creation: Oversee the design and content for sales and promotional advertising in print and digital.
  • Social Media: Management of social media strategy, content creation, and automated posting schedules.

ADDITIONAL CAREER EXPERIENCE

Additional career positions held include copywriter and media planner for ad agency; news editor of weekly community newspaper; news and features copywriter and editor for regional daily newspaper; journalist; freelance writer for regional magazine; public relations manager for healthcare professional; and publicity/events manager for a non-profit.

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