Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

KIMBERLY ENGLAND

Waller

Summary

Sales and marketing leader with a strong record at Elison Senior Living, specializing in community engagement and occupancy growth. Expert in executing targeted marketing strategies and leveraging Salesforce for improved client interactions. Achieved significant revenue targets while cultivating valuable relationships with referral sources.

Overview

9
9
years of professional experience

Work History

Certified Pre-Arrangement Advisor

National Cremation Service
10.2024 - 04.2025
  • Meet with clients and help them with finding a pre-need plan for themselves or for themselves
  • Call clients to set up appointments
  • Presentations with clients
  • Have seminars for groups of clients
  • Make in home presentations

Sales & Marketing Director

Elison Senior Living
03.2023 - 02.2024
  • Contributing to the development of trimester sales plans to support the budget and achieve desired objectives
  • Closing sales by aiding prospective residents, family members, and Advisors in the decision-making process
  • Understanding clients' needs and educating them about services and programs that can meet those requirements
  • Responding promptly to every call or in-person inquiry from all referral sources, prospective residents, and families
  • Successfully developing and maintaining relationships with, and generating leads through, residents and referral sources
  • Utilizing sales processes, systems, and forms for internal and external sales, achieving community occupancy goals
  • Partnering with leadership to develop and execute marketing plans and produce press releases that promote services
  • Coordinating competitive analysis, staying current on competitive projects and programs in the marketplace

Director of Sales & Marketing

Elmcroft of Rivershire
03.2021 - 11.2021
  • Closing sales by aiding prospective residents, family members, and Advisors in the decision-making process
  • Understanding clients' needs and educating them about services and programs that can meet those requirements
  • Responding promptly to every call or in-person inquiry from all referral sources, prospective residents, and families
  • Successfully developing and maintaining relationships with, and generating leads through, residents and referral sources
  • Utilizing sales processes, systems, and forms for internal and external sales, achieving community occupancy goals
  • Partnering with leadership to develop and execute marketing plans and produce press releases that promote services
  • Coordinating competitive analysis, staying current on competitive projects and programs in the marketplace
  • Follow up with clients after the tour
  • Exceeded monthly & quarterly goals in sales & community outreach
  • Team building & training for sales
  • Host Community events & dementia support groups

Customer Acquisition Manager

A Place for Mom
05.2019 - 11.2020
  • Successfully serving as a business development representative, adding to the network of partnering communities
  • Nurturing and developing relationships with key decision makers, educating them on the value of working with APFM
  • Directly managing overall sales pipeline to ensure high priority communities are the majority of the team's focus
  • Leading and managing the Inside Sales team, concentrating on individual productivity to ensure quota achievement
  • Collaborating with Marketing and Product to equip teams with appropriate sales tools, collateral, and nurture campaigns
  • Collaborating with Customer Analytics & Strategy and Senior Advisor leaders to create a strategic growth plan
  • Leading regular team calls and role plays with other CAMs on effectual sales strategies, tactics, and closing skills
  • Providing mentoring and coaching, and answering questions, to reach the goals of the territory's strategic business plan
  • Communicating regularly with leadership, reporting on weekly accomplishments and obstacles for the team
  • Converting leads through a consultative approach, which includes educating customers on services and offerings
  • Driving consistent growth by generating $250K per month, executing a fast onboarding/ramp-up of new customers
  • Customer acquisition for 9 states

Director Sales & Marketing

Brookdale Senior LivingHouston
Houston
09.2016 - 02.2019
  • Contributed to development of trimester sales plans aligned with budgetary objectives.
  • Closed sales by assisting prospective residents and families in decision-making processes.
  • Educated clients about services and programs tailored to their needs.
  • Responded promptly to inquiries from referral sources, prospective residents, and families.
  • Developed and maintained relationships to generate leads through residents and referral sources.
  • Utilized sales processes and systems to achieve community occupancy targets.
  • Partnered with leadership to execute marketing plans and produce promotional press releases.
  • Coordinated competitive analysis by monitoring marketplace projects and programs.

Education

Continuing Education - IT Program

Rice University
08.1990

Skills

  • Presentation
  • Influencing
  • Interpersonal Skills
  • Building Community Rapport
  • Internal Relations
  • Contract Negotiation
  • Management Skills
  • Driving Maximum Network Penetration
  • Improving Community Performance
  • Retention
  • Maintaining Databases
  • Referral Sources
  • Addressing Challenges
  • Achieving Market-Specific Revenue Goals
  • Driving Outcomes with Passion
  • Enthusiasm
  • Developing Sales Incentives
  • Rewarding success
  • Time Management
  • Prioritization skills
  • Creating marketing campaigns
  • Implementing marketing campaigns
  • Excellent Written & Verbal Communication
  • Proficient in Microsoft Office
  • Word
  • Excel
  • PowerPoint
  • Outlook
  • Salesforce
  • YGL
  • CRM
  • Social Media Administration
  • Mac Systems
  • Windows Systems
  • RingCentral
  • Yardi
  • Teams
  • Teleconference

References

References available upon request.

Timeline

Certified Pre-Arrangement Advisor

National Cremation Service
10.2024 - 04.2025

Sales & Marketing Director

Elison Senior Living
03.2023 - 02.2024

Director of Sales & Marketing

Elmcroft of Rivershire
03.2021 - 11.2021

Customer Acquisition Manager

A Place for Mom
05.2019 - 11.2020

Director Sales & Marketing

Brookdale Senior LivingHouston
09.2016 - 02.2019

Continuing Education - IT Program

Rice University

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