Hi, I’m
Kimberly Estrada
Assistant Manager, Merchandising
Walnut Creek,CA
Summary
Experienced Visual Merchandising Manager skilled in driving customer engagement and increasing store profits with captivating product displays. Proven ability to adapt swiftly to industry changes and communicate goals through strategic planning.
Overview
7
years of professional experience
Work History
GapSan Francisco, California
Assistant Manager, Merchandising
05.2024 - Current
Job overview
- Continuously monitored competitor activity, making strategic adjustments when necessary to maintain a competitive edge within the local market.
- Collaborated with team members to create cohesive visual presentations for seasonal promotions and events.
- Responsible for the planning and execution of new floor sets including window and indoor styling in accordance to the visual presentation guidelines.
- Support store with meeting and exceeding all sales goals by product management.
- Consistently met or exceeded established sales targets by employing effective selling techniques and developing deep product knowledge across all available offerings.
H&MLos Angeles, California
Area Visual Manager
01.2023 - 05.2024
Job overview
- Supports Area sales and profit by setting a visual plan that delivers the Best Customer Experience in line with Area goals and Country visual focuses.
- Secure a constantly high visual level in stores that is both inspirational and competitive according to the global guidelines.
- Inspire and motivate teams to deliver excellent indirect customer service in their stores through 100% implementation of the Commercial Handbook.
- Support expansion needs in the Area with effective planning for new stores, rebuilds and up keeping.
- Evaluate, develop and map the visual performance of the store teams in the Area through coaching visits, training and workshops.
H&MLos Angeles, California
Store Visual Manager
01.2019 - 01.2023
Job overview
- Analyze and follow up key KPIs and initiate actions to increase profit and support commercial planning of the store.
- Share, inspire, and educate the store team on seasonal trend information, upcoming campaigns, and brand standards.
- Responsible for store commercial planning in partnership with Store Manager to ensure all campaigns and activities are executed on time.
- Responsible for store commercial planning in partnership with SM to ensure all campaigns and activities are executed in accordance to the Commercial Handbook.
- Built team by giving daily feedback and hosting quarterly workshops on garment presentation and styling.
- Identified and oversaw the development of future visual talent.
H&MNew York, New York
Visual Merchandiser
01.2018 - 01.2019
Job overview
- Follow up the H&M Visual Identity through implementation of the Commercial Handbook and secured styling in windows and in-store.
- Together with Department Manager, I followed up on Store KPIs and created an action plan to reach store goals and budgets.
- Training and Development of the store team through keep it commercials to support garment presentation in line with the Commercial handbook.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Education
El Camino CollegeTorrance, CA
Associate of Arts from General Studies Emphasis in Social and Behavioral Sciences
06-2017
Skills
Strategic creativity
Timeline
Assistant Manager, Merchandising
Gap
05.2024 - Current
Area Visual Manager
H&M
01.2023 - 05.2024
Store Visual Manager
H&M
01.2019 - 01.2023
Visual Merchandiser
H&M
01.2018 - 01.2019
El Camino College
Associate of Arts from General Studies Emphasis in Social and Behavioral Sciences
1 2017
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