KIMBERLY FAULDS
Las Vegas,NV
Summary
Motivated, adaptable, and successful Sales and Management Professional offering 20+ years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, integration plan execution, sales program and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
VIP Digital Sports and ICasino Director
Caesars Entertainment, Caesars Digital
Las Vegas, United States
07.2021 - Current
- Performed project management, coordination of space acquisition, IT mergers, analytics planning, sales compensation, human resources, collateral allocation, and reinvestment strategies for sales team built from the ground up currently producing $88 million+ monthly.
- Directed VIP approach for new state and product features launches.
- Defined and integrated roles, responsibilities and processes for sales team and designed data management for organization.
- Built internal and external relationships in newly acquired company to maximize resources and define responsibilities in growing company.
Sales Efficiency Director, VIP Operations/Sales
Caesars Entertainment, Enterprise Shared Services
Las Vegas, NV
06.2018 - 07.2021
- Conceptualized and deployed enhanced product features and optimized implementation for use in sales strategies.
- Established project to merge Eldorado Casino Marketing teams into Caesars programs, establishing criteria for each milestone within product roadmap as means to measure developmental progress.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating continued development including upgrading technology, analytics reporting, and tracking methodology.
Sales Efficiency and Training Manager
Caesars Entertainment, Enterprise Share Services
Las Vegas, NV
04.2016 - 06.2018
- Assessed and analyzed sales team performance to determine areas of weakness and areas of strength in Casino Marketing Producers and Leadership. Developed, implemented, and analyzed analytics to impact performance of Bright Spots program (Sales Culture Transformation) contributing $15.1 million EBIDTA contribution.
- Managed implementation of new sales technological improvements (Aurea/ ISDC/ Salesforce) resulting in increased efficiency and lift of $133 million
Inside Sales Executive
Caesars Entertainment
Las Vegas, NV
02.2014 - 04.2016
- $2.1 million annual net theo contribution, exceeding sales goals and receiving numerous monthly and annual sales awards
- Trained department on sales methods to build knowledgeable of remote market receiving department's Innovation Award
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
Frontline Timeshare Sales
Ed Dorado Resorts, Dba Grandview
Las Vegas, NV
02.2012 - 08.2013
- Displayed expertise in timeshare sales and industry regulations
- Guided sales prospects on resort property tours and followed up with targeted sales presentations.
- Developed top-tier negotiating skills and turned customer objections into sales opportunities.
Store Manager
Crabtree & Evelyn
Natick, MA
08.2008 - 05.2009
- Piloted Vision Store program working closely with SMT to reinvent brand, performing statistical analysis forecasting product and operational outcomes.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing sales by 60% YOY and conversion from 19% to 43-60%.
Store Manager
ORIGINS
Natick, MA
08.2007 - 08.2008
- Built new store operations, sales practices, and culture in luxury brand launch.
- Applied performance data to evaluate and improve operations, target business conditions, and forecast needs; implemented clientele book to secure loyalty and increase traffic; 8% over stretch goal, $1.6 million.
Director/VP of Sales and Business Development
Window World
Marlboro, MA
06.2005 - 06.2006
- Developed and managed revenue models, process flows, operations support, sales and marketing, and customer engagement strategies increasing revenue from $150,000 to over $2 million and conversion from 8% to 34
- Reported on leads, sales opportunities, progress and activity, creating weekly forecasts and monthly pipeline development.
- Defined regional sales and marketing strategies, developing and revising annual and quarterly sales plans.
Education
MBA - Project Management
Capella University
10.2019 - 06.2021
Bachelor of Science - Marketing Management
Western Governors University
08.2016 - 07.2018
Completion/ Certification -
Continuous Development
Skills
Budgeting and Allocation
Strategic planning
Analytical and Critical Thinking
Flexible and Adaptable
Business development and planning
Sales funnel development
Sales strategy
Teamwork and Collaboration
Sales presentations
Strategic account development
Coaching and mentoring
Timeline
VIP Digital Sports and ICasino Director
Caesars Entertainment, Caesars Digital
07.2021 - Current
MBA - Project Management
Capella University
10.2019 - 06.2021
Sales Efficiency Director, VIP Operations/Sales
Caesars Entertainment, Enterprise Shared Services
06.2018 - 07.2021
Bachelor of Science - Marketing Management
Western Governors University
08.2016 - 07.2018
Sales Efficiency and Training Manager
Caesars Entertainment, Enterprise Share Services
04.2016 - 06.2018
Inside Sales Executive
Caesars Entertainment
02.2014 - 04.2016
Frontline Timeshare Sales
Ed Dorado Resorts, Dba Grandview
02.2012 - 08.2013
Store Manager
Crabtree & Evelyn
08.2008 - 05.2009
Store Manager
ORIGINS
08.2007 - 08.2008
Director/VP of Sales and Business Development
Window World
06.2005 - 06.2006
Completion/ Certification -
Continuous Development