Kimberly Forlenza
West Palm Beach,FL
Summary
Quality focused Store Manager skilled at providing employees clear guidelines and targeted goals to drive sustained revenue growth, team efficiency and customer loyalty. Knowledgeable about recruiting, hiring, training and motivating qualified teams to meet and exceed objectives. Motivational leader, strategic planner and analytical problem solver with demonstrated record of retail success.
Overview
17
17
years of professional experience
Work History
Store Manager
Cotton On Group
Wellington, FL
11.2022 - Current
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines; consistently staying under payroll budget by 7-10% every week without sacrificing sales floor presence, employee productivity or executive store operations.
- Strengthened work flow productivity by hiring, managing and developing top talent; this gave me the opportunity to leave my store to travel and support 6 NSOs (New Store Openings) in visuals throughout the country as well as support local stores in management coverage.
- Evaluated store performance and incorporated feedback to implement improvement plans through bi-weekly touch bases with DM.
- Utilized a daily tracker of sales and KPI goals against LY to establish store tactics and strategies to achieve operational performance and exceed goals.
Store Manager
Zumiez
West Palm Beach, FL
06.2021 - 10.2022
- Increased store profits by 3% which generated $1.3 million at the end of the fiscal year;
- Oversaw inventory management through cycle counts, audits and shrinkage control; maintained a consistent shrink score under company standard of 1.4%.
- Maintained a positive-selling environment while developing strong, interpersonal skill sets based on employees strengths and coached to improve areas of opportunity.
- Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
- Created effective business plans and trend forecasts to focus strategic decisions on long-term objectives.
Manager
CBD Plus USA
Pompano Beach, FL
11.2019 - 05.2021
- Communicated company directives and programs to associates and ensured all follow-up items were completed accurately and timely. Our store won 4 nationwide contests based on units sold, average dollar per transaction and new customer sign-ups for reward program.
- Analyzed key metrics such as website traffic, post reach, impressions, likes, shares, comments and conversions engagement on various social networks including Facebook and Instagram; this resulted in over a 20% customer growth in a quarter.
- Implemented new technologies (introduced 5Star reward program for customers, suggested a more efficient inventory audit system) to streamline operations, reduce costs, and improve customer service.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
Assistant Store Manager
Ted Baker
Palm Beach Gardens, FL
03.2018 - 11.2019
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships; increased personal clientele book by 15 members throughout employment by using active listening and utilizing strong selling strategies.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement; reported an in-depth weekly analysis to headquarters in UK on internal/external factors that affected business which included product trends, local events that supported or hindered foot traffic and sales trends TY vs LY.
- Ensured competency in product knowledge, SOPs, shrink policies; submitted employee feedback regularly to Store Manager on performance and areas of opportunities.
- Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
Store Manager
Style Encore
Palm Beach Gardens, FL
06.2015 - 03.2018
- Recognized at the company annual conference where we won two Gold awards for earning over $650,000 in first fiscal year of opening and $750,000 year after.
- Directed and engaged in special sales/discounts events with food and drinks, games, drawings for Veterans, Nurses/Emergency officers and Teachers to increase growth and show community support. This resulted in an average turnaround of 30% in returning customers over the course of two months.
- Mitigated business risks by collaborating with cross-functional team to build strength in authenticating high value designer items to avoid purchasing counterfeit/dupes and legal issues.
- Prepared staff work schedules and assigned team members to specific duties in inventory control, merchandising skills, social media engagement, stylist experience and monetary accuracy and budget when purchasing customers items.
Assistant Manager
Papaya Clothing
Wellington, FL
06.2011 - 06.2015
- Direct and motivate up to 15 staff members to provide positive customer service, drive sales, and maintain productivity.
- Learned and implemented excellent merchandising skills which allowed me to be recognized as an asset and travel to help in the opening of new stores in area.
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Assistant Front-End Manager
Albertson's
Loxahatchee, FL
05.2007 - 07.2008
- Encouraged teamwork among staff members by recognizing accomplishments and achievements; I was awarded by fellow management team and my employees with Manager of the Quarter 2 times and Associate of the quarter once.
- Promoted store loyalty program to increase customer engagement and drive consistent sales.
- Reviewed reports from previous shifts to determine any irregularities or discrepancies.
- Maintain balanced register, handle debit/credit and cash transactions, and promote sales.
Education
High school diploma or GED - General Studies
Wellington High School
Nursing -
Palm Beach State College
Cardiovascular Technology -
Santa Fe College
Skills
- Team Development and Leadership
- Customer Service Management
- Recruiting and Hiring
- Operational Budgeting
- Store Merchandising
- Customer Service Skills
- Retail Inventory Management
- Data Entry (10 years)
- Advertising and Marketing
- Multitasking and Organization
Profile And Skills
- Highly motivated, hardworking, and friendly
- Managed high volume stores of $1.5 million+
- Punctual and rarely misses work
- Understanding and content when dealing with difficult customers or tasks
- Enjoys working with a team and capable of working independently
- Creative and expresses new ideas for profitability, marketing reach, and overall store presentation
- Provides outstanding customer service and ensures a positive experience to increase clientele growth
Assessments
Sales skills, Proficient, 11/01/20, Influencing and negotiating with customers
Personal Information
- Title: Manager
- Work Permit: Authorized to work in the US for any employer
References
References available upon request.
Timeline
Store Manager
Cotton On Group
11.2022 - Current
Store Manager
Zumiez
06.2021 - 10.2022
Manager
CBD Plus USA
11.2019 - 05.2021
Assistant Store Manager
Ted Baker
03.2018 - 11.2019
Store Manager
Style Encore
06.2015 - 03.2018
Assistant Manager
Papaya Clothing
06.2011 - 06.2015
Assistant Front-End Manager
Albertson's
05.2007 - 07.2008
High school diploma or GED - General Studies
Wellington High School
Nursing -
Palm Beach State College
Cardiovascular Technology -
Santa Fe College