Results-driven professional with 15+ years in strategic events management and demand generation, including 5+ years in tech. Expert in transforming events into high-ROI experiences, managing budgets up to $7 million, orchestrating 70+ events annually, and driving pipeline growth. Proven track record of delivering successful events and aligning them with strategic business goals.
Hi, I’m
KIMBERLY L FREEMAN
Strategic Events Director
New Boston,New Hampshire
Summary
Overview
16
years of professional experience
Work History
KARE TechnologiesRemote, USA
HEAD OF EVENTS MARKETING
02.2023 - Current
Job overview
- Drove strategic planning and execution of conferences and trade-shows, creating engaging, measurable experiences.
- Transformed event planning for best-in-class experiences.
- Aligned events with strategic business goals, collaborating across teams for marketing campaigns and post-event strategies.
- Defined/tracked KPIs, ensuring lead capture, booth interaction, and attendance goals were consistently met.
- Managed vendor relationships, negotiated contracts, and proactively sought sponsorships/speaking opportunities.
- Led weekly internal events check-in meetings, optimizing event planning and execution.
VMwareRemote, USA
SENIOR EVENTS MANAGER (Contract)
11.2021 - 02.2023
Job overview
- Implemented the game-changing "Events-in-a-Box" system, transforming the approach to regional tradeshows and events.
- Streamlined shipping processes, enhancing presence and yielding significant time and cost savings.
- Managed exhibitors and services for VMware Explore US and Europe, ensuring seamless execution.
- Identified process improvement opportunities, positively impacting event booking and research procedures.
- Developed creative strategies for heightened engagement at B2B, SaaS, and technical trade-shows, staying ahead of industry trends.
- Monitored emerging industry event trends, ensuring consistent delivery of fresh and relevant experiences.
- Diligently tracked and analyzed event data, providing valuable insights for future enhancements.
- Collaborated with external stakeholders for increased brand awareness, higher engagement, and valuable lead generation.
TD Bank N.A.Worcester, MA
DIRECTOR, EVENTS MARKETING
10.2017 - 12.2022
Job overview
- Planned and executed 60+ annual events, including trade-shows and conferences, resulting in 20% increase in attendee engagement and 15% growth in event revenue.
- Led a team of event professionals providing guidance and support to foster a cohesive work environment, resulting in a 20% increase in team productivity.
- Established scalable processes for efficient program expansion.
- Collaborated with Sales/Marketing for KPIs and event strategies.
- Managed all aspects of trade-show logistics and event run-of-show.
Dynasty InternationalBoston, MA
SENIOR EVENTS MANAGER
03.2012 - 07.2017
Job overview
- Cultivated strong client relationships, managing events from concept to completion.
- Cultivated strong client relationships, managing events from concept to completion.
- Identified conferences aligning with marketing and sales strategy.
- Collaborated with external stakeholders for increased brand awareness and leads.
- Contributed to event execution enhancements through best practices.
- Developed a dashboard for real-time event activity monitoring.
GE Homeland SecurityWilmington, MA
GLOBAL EVENTS MANAGER
08.2008 - 01.2012
Job overview
- Conceptualized, planned, and executed seminars targeting US embassies.
- Conducted international market research and boosted sales of high-value equipment.
- Collaborated cross-culturally, building interpersonal skills.
- Created sales/marketing collateral during the acquisition process.
- Directed event production in collaboration with sponsors, speakers, and internal teams.
Education
Northeastern University
Bachelor of Science (B.S.): Business Administration
05.2024
University Overview
Skills
- Asana
- Cvent
- Google Workspace
- Hubspot
- Marketo
- Microsoft Office Suite
- Mondaycom
- Salesforce
- Slack
- Cross-functional Collaboration
- Brand Awareness
- Strategic Planning
Awards
Awards
- Best Mid Size Island Booth April ‘22 by Expo EXCITE Awards
- Best Interactive Exhibit April ‘22
- Best Use of Event Technology April ‘22
Timeline
HEAD OF EVENTS MARKETING
KARE Technologies
02.2023 - Current
SENIOR EVENTS MANAGER (Contract)
VMware
11.2021 - 02.2023
DIRECTOR, EVENTS MARKETING
TD Bank N.A.
10.2017 - 12.2022
SENIOR EVENTS MANAGER
Dynasty International
03.2012 - 07.2017
GLOBAL EVENTS MANAGER
GE Homeland Security
08.2008 - 01.2012
Northeastern University
Bachelor of Science (B.S.): Business Administration
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