Kim Gaffrey
Parker,CO
Summary
Strategic Communications and Marketing Leader with a diverse background in creating impactful multimedia campaigns, I have successfully identified and capitalized on unmet market needs across a variety of industries. I bring a well-rounded expertise in the creative and strategic facets of marketing and community initiatives. Known for leading high-performing marketing and video campaigns that strengthen brand identity, boost market share, and drive measurable business results. Expert in integrated communication strategies, brand development, and customer-focused marketing initiatives that resonate and deliver.
Overview
22
22
years of professional experience
Work History
Executive Producer, Lifestyle
KMGH Denver7
Denver, CO
12.2019 - 04.2025
- Strategic Communication Planning – Spearheaded creative development for multi-platform projects, leading brainstorming sessions that align with organizational goals and engages key audiences.
- Brand Storytelling – Adept at translating complex ideas into compelling narratives that reinforce brand values and drive audience connection.
- Crisis & Real-Time Communication – Skilled in delivering clear, consistent messaging in high-pressure, fast-changing environments while maintaining composure and accuracy.
- Audience Engagement & Internal Communication – Track record of driving engagement through thoughtful messaging strategies that resonate with employees, stakeholders, and external audiences.
- Cross-Functional Collaboration – Coordinated post-production efforts and supervised production team to identify problems and provide efficient solutions with external vendors to ensure alignment and message consistency.
Marketing Communications Manager
Brightlights LED's Inc.
Denver, CO
03.2017 - 12.2019
- Market Strategy & Commercial Growth – Drove profitability by leading all commercial activities in the Colorado market, leveraging deep customer and competitive research to inform strategy and execution.
- Product Launch Leadership – Spearheaded successful market launches of new products in Colorado, exceeding revenue projections through strategic planning, targeted messaging, and cross-functional coordination.
- Digital Marketing Execution – Designed and implemented high-performing online marketing programs, including SEO, and affiliate marketing to generate qualified inbound leads and boost brand visibility.
Director of Marketing & Video Production
Xssentials, LLC / HAUS
Parker, CO
06.2015 - 03.2017
- Integrated Marketing & Communications – Oversaw internal and external communication strategies, managing budgets, creative execution, and message alignment across all channels to successfully achieve annual KPIs and business objectives.
- Content Development & Production – Led end-to-end content creation including print ads, video scripts, promotional copy, and digital media; served as writer, producer, and director for all video projects.
- Team Leadership & Operational Oversight – Managed cross-functional teams, creative timelines, and personnel to ensure on-time delivery and brand consistency. Handled studio equipment procurement, budgeting, and facility communications infrastructure to support ongoing initiatives.
Director Of Video Production/Marketing
King Soopers/Kroger Co
Denver, CO
06.2007 - 06.2015
- Creative Direction & Team Leadership – Developed video-driven campaigns to support HR, L&D, and leadership communications, fostering engagement, morale, and a unified corporate culture.
- End-to-End Video Production – Oversaw scripting, concept development, graphic design, videography, post-production, and content distribution, contributing to increased sales and market visibility.
- Live Production & Technical Expertise – Served as lead editor and equipment operator for live studio broadcasts and field shoots, ensuring seamless execution under tight deadlines and high-pressure conditions delivering high-quality executive and employee-facing communications.
Senior Producer
Echostar Satellite, LLC/DISH Network
Englewood, CO
01.2003 - 06.2007
- Strategic Content Production – Led development of national broadcast content and customer-focused video communications to support acquisition, retention, and brand loyalty initiatives.
- Corporate Marketing Communications – Produced and managed marketing materials aligned with strategic goals, tailored for diverse audiences across 20+ language groups, supporting DISH Network’s International and Latino programming.
- Integrated Campaign Execution – Collaborated with marketing and product teams to deliver cohesive campaigns, coordinated resources and budgets, while strengthening customer communication touchpoints.
Education
Bachelor of Arts - Telecommunications
Michigan State University
East Lansing, MichiganSkills
- Integrated Marketing & Campaign Strategy
- Strategic Communication & Messaging
- Creative Direction, Content Development & CRM Management
- High-impact Corporate Initiatives, Event Management & Product Rollouts
- Advanced Proficiency in Post-production Software Platforms
- Stakeholder & Media Relations Expert
Timeline
Executive Producer, Lifestyle
KMGH Denver7
12.2019 - 04.2025
Marketing Communications Manager
Brightlights LED's Inc.
03.2017 - 12.2019
Director of Marketing & Video Production
Xssentials, LLC / HAUS
06.2015 - 03.2017
Director Of Video Production/Marketing
King Soopers/Kroger Co
06.2007 - 06.2015
Senior Producer
Echostar Satellite, LLC/DISH Network
01.2003 - 06.2007
Bachelor of Arts - Telecommunications
Michigan State University