Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kim Gaffrey

Parker,CO

Summary

Strategic Communications and Marketing Leader with a diverse background in creating impactful multimedia campaigns, I have successfully identified and capitalized on unmet market needs across a variety of industries. I bring a well-rounded expertise in the creative and strategic facets of marketing and community initiatives. Known for leading high-performing marketing and video campaigns that strengthen brand identity, boost market share, and drive measurable business results. Expert in integrated communication strategies, brand development, and customer-focused marketing initiatives that resonate and deliver.

Overview

22
22
years of professional experience

Work History

Executive Producer, Lifestyle

KMGH Denver7
12.2019 - 04.2025
  • Strategic Communication Planning – Spearheaded creative development for multi-platform projects, leading brainstorming sessions that align with organizational goals and engages key audiences.
  • Brand Storytelling – Adept at translating complex ideas into compelling narratives that reinforce brand values and drive audience connection.
  • Crisis & Real-Time Communication – Skilled in delivering clear, consistent messaging in high-pressure, fast-changing environments while maintaining composure and accuracy.
  • Audience Engagement & Internal Communication – Track record of driving engagement through thoughtful messaging strategies that resonate with employees, stakeholders, and external audiences.
  • Cross-Functional Collaboration – Coordinated post-production efforts and supervised production team to identify problems and provide efficient solutions with external vendors to ensure alignment and message consistency.

Marketing Communications Manager

Brightlights LED's Inc.
03.2017 - 12.2019
  • Market Strategy & Commercial Growth – Drove profitability by leading all commercial activities in the Colorado market, leveraging deep customer and competitive research to inform strategy and execution.
  • Product Launch Leadership – Spearheaded successful market launches of new products in Colorado, exceeding revenue projections through strategic planning, targeted messaging, and cross-functional coordination.
  • Digital Marketing Execution – Designed and implemented high-performing online marketing programs, including SEO, and affiliate marketing to generate qualified inbound leads and boost brand visibility.

Director of Marketing & Video Production

Xssentials, LLC / HAUS
06.2015 - 03.2017
  • Integrated Marketing & Communications – Oversaw internal and external communication strategies, managing budgets, creative execution, and message alignment across all channels to successfully achieve annual KPIs and business objectives.
  • Content Development & Production – Led end-to-end content creation including print ads, video scripts, promotional copy, and digital media; served as writer, producer, and director for all video projects.
  • Team Leadership & Operational Oversight – Managed cross-functional teams, creative timelines, and personnel to ensure on-time delivery and brand consistency. Handled studio equipment procurement, budgeting, and facility communications infrastructure to support ongoing initiatives.


Director Of Video Production/Marketing

King Soopers/Kroger Co
06.2007 - 06.2015
  • Creative Direction & Team Leadership – Developed video-driven campaigns to support HR, L&D, and leadership communications, fostering engagement, morale, and a unified corporate culture.
  • End-to-End Video Production – Oversaw scripting, concept development, graphic design, videography, post-production, and content distribution, contributing to increased sales and market visibility.
  • Live Production & Technical Expertise – Served as lead editor and equipment operator for live studio broadcasts and field shoots, ensuring seamless execution under tight deadlines and high-pressure conditions delivering high-quality executive and employee-facing communications.

Senior Producer

Echostar Satellite, LLC/DISH Network
01.2003 - 06.2007
  • Strategic Content Production – Led development of national broadcast content and customer-focused video communications to support acquisition, retention, and brand loyalty initiatives.
  • Corporate Marketing Communications – Produced and managed marketing materials aligned with strategic goals, tailored for diverse audiences across 20+ language groups, supporting DISH Network’s International and Latino programming.
  • Integrated Campaign Execution – Collaborated with marketing and product teams to deliver cohesive campaigns, coordinated resources and budgets, while strengthening customer communication touchpoints.


Education

Bachelor of Arts - Telecommunications

Michigan State University
East Lansing, Michigan

Skills

  • Integrated Marketing & Campaign Strategy
  • Strategic Communication & Messaging
  • Creative Direction, Content Development & CRM Management
  • High-impact Corporate Initiatives, Event Management & Product Rollouts
  • Advanced Proficiency in Post-production Software Platforms
  • Stakeholder & Media Relations Expert

Timeline

Executive Producer, Lifestyle

KMGH Denver7
12.2019 - 04.2025

Marketing Communications Manager

Brightlights LED's Inc.
03.2017 - 12.2019

Director of Marketing & Video Production

Xssentials, LLC / HAUS
06.2015 - 03.2017

Director Of Video Production/Marketing

King Soopers/Kroger Co
06.2007 - 06.2015

Senior Producer

Echostar Satellite, LLC/DISH Network
01.2003 - 06.2007

Bachelor of Arts - Telecommunications

Michigan State University

Similar Profiles

CREATE PROFILE