Kimberly Gates

Provides immediate and specialized care to patients in an emergency department setting through assessing, treating, and stabilizing a wide range of medical conditions and injuries.

• Assisted with resuscitation, CPR, and emergency airway procedures.
• Worked with nurses to assess patients and prepare for tests and procedures.

• Cultivated strong client relationships, ensured timely project execution within budget constraints.
• Evaluated client needs and developed tailored solutions to increase positive customer ratings.
• Liaised with marketing and sales teams to develop targeted campaigns.

• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Managed tradeshow presence and fostered new client engagement with pre-and post-show marketing and sales strategy.
• Responsible for management of new product development and marketing communications management
• Organized and executed robust, creative experiential marketing events.

• Led marketing strategy development, overseeing marketing and graphics departments
• Managed marketing communications and led successful product launches
• Planned and executed events and marketing programs to increase qualified leads.

• Developed and executed marketing, pricing strategies, and operational plans for the U.S
• Successfully managed U.S. portfolio P&L
• Managed the product life cycle from conception to market launch, collaborating with global cross-functional teams to ensure successful product positioning and customer engagement
• Achieved strong sales results - Top Line Sales 116% of plan, Bottom Line 136% of plan
• Launched 3M Welding University to educate small and mid-sized welding distributors about Speedglas brand products
• Successfully advanced Welding Retail Pilot Program with ~20% sales increase
• Led new product sales success with 48% NPVI in U.S
• Developed strategic social media plan for reaching welders through non-traditional tactics
• Achieved sales and relationship growth across channels - Industrial, distribution, eCommerce (First Amazon welding store - 3M Speedglas).
• Drove all marketing activity including development of marketing and brand strategy, sales tools, and materials

• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Communicated with leadership teams by spearheading regular meetings to discuss objectives.
• Maintained extensive knowledge of company products and services to provide top-notch expertisee to customrs.
• Successfully developed and executed national hearing conservation seminars in conjunction with subject matter experts.

• Contributed to tactical and strategic marketing initiatives, aiding in strategic decision-making.

• Developed and executed integrated programs for business growth
• Executed product streamline initiative resulting in cost savings and increased promotion by distributors
• Expertise in traditional and non-traditional marketing tactics, including social media, SEO, and online campaigns
• Managed communications during critical situations, ensuring effective end-user engagement.

• Maintained levelheadedness and efficiency in high-pressure situations, effectively prioritizing tasks to save lives and provide medical care.
• Controlled wounds and injuries en-route to hospitals, prepping patients for advanced treatments or maintaining conditions pre-arrival.