Kimberly Gill, MA, CAE

Responsible for providing strong leadership and overseeing day-to-day operations to ensure the overall success of the company; direct budgetary and financial activities; expand business to achieve company profitability and growth goals including negotiating and approving contracts; lead and manage the team; ensure services meet and exceed our clients' expectations; work closely with the CFO, report to the CEO.

Key Achievements:

• Manage $2.5M budget; grew MRR by 15% in year 1 and 11% in year 2 through annual client reviews and fee adjustments to align with scopes of service
• Updated and operationalized cultural values, with employee involvement, to build an internal team culture of accountability, communication, courage, fun, impact, inclusivity, and selflessness
• Operationalized launch of new company division in 2022 including participating in and managing the team building out the processes, procedures and metrics increasing revenue by 6% in year 1, and projected increase at 12% in year 2
• Lead efforts to create a competitive advantage by partnering with vendors providing valuable services and discounts to our clients

Conceptualized and launched national organization in November 2022, providing a community of connection and empowerment to women in a male dominated field. Responsible for developing and executing the launch plan, creating a budget, outreach to and collaboration with sponsors and partners, representing the industry at national events and speaking engagements.

Key Achievements:

• Grew the organization to over 400 members in 20 months
• Recruited seven prominent women in the industry as advisors/founding members
• Partnered with eleven industry organizations and media groups
• Managed efforts to secure 15 founding sponsors providing $170k in support and fifteen 15 sponsors in 2024
• Launched eight state chapters in 2024
• Launched four pillars, programs and initiatives, including mentorship, education, recognition/scholarships, and networking

• Led multiple associations working closely with boards of directors and the president to provide governance, lead strategic initiatives and goal setting, manage risk, develop budgets and manage financials, collaborate with related industry organizations and sponsors, and manage client teams.

Responsible for developing US programs and marketing activities in line with corporate strategy, designing and implementing lead generation campaigns, managing and coordinating events and sponsors, as well as initiating and maintaining strategic partnerships.

Key Achievements:

• Initiated US marketing department, strategies and tactics to achieve brand awareness, market education and lead generation goals
• Managed $300k+ budget and marketing channels including digital, events, associations, partners, sponsors and social media
• Developed integrated campaigns and managed public relations efforts to increase lead generation nearly 200% as we launched in the Colorado market in May 2017
• Worked directly with sales to develop client personas and relevant sales messaging
• Established innovative, strategic partnerships with Xero, Penn Foster and industry-specific associations to positively impact brand awareness and lead generation

Provided leadership in developing and executing strategies to ensure consistent and timely progress toward the association's mission and goals; cultivated C-level relationships and strategic partnerships; positively represented the programs and point of view of the association to members, organizations, and the public.

Key Achievements:

• Collaboratively developed and implemented a strategic plan, broadened services and programs, and created compelling messaging resulting in 200% membership growth, 150% increase in dues revenue and two consecutive years of 100% membership retention
• Developed associate member tiered dues structure resulting in nearly 300% membership increase and 150% increase in dues revenue; managed expectations and deliverables
• Developed and delivered quality business and technical education programs resulting in new non-dues revenue
• Conducted interviews with members to assess needs and gaps in delivery; worked with task force to evaluate organizational activities and make recommendations to better align with association goals and member needs