Kimberly Glover
San Luis Obispo,CA
Summary
eCommerce executive with a proven ability to drive revenue growth and enhance customer experience. Key achievements include a 10% revenue increase at KUIU Ultralight Hunting through website optimization and a 50% conversion rate increase at LeftLane Sports through shopping cart enhancements. I have a strong background in UI/UX, team leadership, and digital marketing, and a passion for delivering data-driven results.
Overview
25
25
years of professional experience
Work History
Vice President Digital Production
KUIU Ultralight Hunting
10.2022 - 01.2025
- Grew revenue 10% by implementing data-driven website and A/B testing optimizations.
- Established a culture of continuous improvement, fostering innovation and driving growth resulting in a 39% YOY increase in mobile conversion rates.
- Improved product discoverability and reduced zero-result searches by 66.67% utilizing AI tools including NLP, auto-spell, and auto-suggest.
- Cultivated strong relationships with key stakeholders, including customers, technical partners and executive leaders to promote overall sales strategy and long-term success.
- Drove online strategy across all digital and marketing teams for the successful completion of major projects, resulting in online sales growth through exceptional customer experience.
- Utilized proficient leadership skills to motivate and guide Site Experience team resulting in on time project delivery, collaboration and adherence to strategy.
Vice President Production, Design & UI
Leflane Sports
02.2016 - 09.2022
- Led design and development of a brand loyalty program which grew average order value and average order size by 100% in first three months adding a new source of revenue for company.
- Championed text message marketing program, including vendor selection, resulting in 7x greater conversion than standard email campaigns.
- Designed and launched shopping cart enhancements that resulted in 50% increase in conversion rates and 8.85% increase in units per order.
- Enhanced customer experience by creating a "Tips" feature during checkout which in turn gave Customer Service and Fulfillment teams increase of $2/hr.
- Designed and launched responsive websites that resulted in 115% increase in mobile traffic, 420% increase in mobile sales and nearly a 500% increase in conversion.
Vice President Operations
Shopatron
07.2005 - 01.2016
- Earned two promotions - beginning with Design Manager and ending with VP Operations role.
- Managed four internal teams including Customer Service, Merchant Support, Fulfillment Services and Technical Support (overall 20+ employees).
- Improved customer experience with launch of monthly call review program that resulted in better understanding of customer needs and areas for improvement.
- Worked side by side with executive team to develop company business directives and hit quarterly and yearly milestones.
Education
Bachelor of Science - Graphic Design
California Polytechnic State University
San Luis Obispo, CA06-1999
Skills
- Team leadership
- eCommerce UI/UX Strategies
- Proficient in HTML, CSS, Photoshop, Illustrator, Shopify, SearchSpring, Yotpo, Narvar, Wrike, Google Suite, MS Office
- Critical thinking & problem solving
Work Samples
https://drive.google.com/drive/folders/18FwQcXs2LTA2h5Q2FCI-17KY5xwpUX98?usp=sharing
Timeline
Vice President Digital Production
KUIU Ultralight Hunting
10.2022 - 01.2025
Vice President Production, Design & UI
Leflane Sports
02.2016 - 09.2022
Vice President Operations
Shopatron
07.2005 - 01.2016
Bachelor of Science - Graphic Design
California Polytechnic State University
Similar Profiles
Christian SalehChristian Saleh
Sales Associate at KuiuSales Associate at Kuiu
Tomas DeksnysTomas Deksnys
Customer service representative at Hunting GiantCustomer service representative at Hunting Giant
Tucker IrvineTucker Irvine
Executive Asst. to Erwin Stoff & Rebecca Cutter at Lionsgate / Starz (The Hunting Wives Season 1)Executive Asst. to Erwin Stoff & Rebecca Cutter at Lionsgate / Starz (The Hunting Wives Season 1)