KIMBERLY HATTON
Marketing Leader
Los Angeles,CA
Summary
High-achieving and results-oriented marketing leader offering 20 years of marketing experience and 10 years of leadership in the technology and finance industries. Strategic decision maker and operational problem solver. Exceptional ability to develop successful people and programs to drive company growth.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work History
Head of Industry Content & Product Marketing
Amazon Web Services
06.2022 - Current
- Drive industry marketing strategy for AI/ML and generative AI solutions in highly matrixed organization to engage over 100,000 industry contacts and deliver over $250 million in business opportunity and over 20 customer references.
- Transform industry thought leadership approach by creating content framework to expedite creation of owned content and scale regional adoption creating bills of materials and training programs for field marketers.
- Elevate women at AWS by leading strategic diversity, equity, and inclusion initiatives that increase number of spokeswomen by 40% and expand our network outside of firm by 60%.
Director, Product and Sales Marketing
Bloomberg L.P.
06.2018 - 05.2022
- Demonstrate power of digital marketing with analyst focused campaign, engaging over 70,000 analyst contacts and $6M in product revenue in 2021.
- Collaborate with sales and customer service teams to develop customer journey strategy, boosting customer engagement by 35% and increasing product adoption by 42%.
- Direct content strategy for over 150 compelling financial stories across variety of asset types on owned and paid communication platforms.
Senior Global Product Marketing Manager
Bloomberg L.P.
06.2016 - 06.2018
- Crafted audience and ABM specific mid-funnel engagement strategies to convert over 25% of leads to sales and shorten sales cycle by 8 days.
- Developed GTM strategy for various product and data solutions, including key value propositions and branding.
- Organized 3 client advocacy and industry groups with key audiences to review product upgrades, features and new product development.
Vice President, Product Marketing
J.P. Morgan Asset Management
09.2014 - 06.2016
- Managed team that developed cross-sell marketing programs for expansion opportunities.
- Generated qualified leads for business adding over $40 million in new account and deposits revenue.
- Create communications and content strategy on cybersecurity awareness and prevention program with CTO of JP Morgan.
Director, Data & Analytics Product Marketing
Guardian
04.2012 - 08.2014
- Automated email and direct mail campaigns, reaching over 350,000 clients, increasing automatic enrollments by 40% and generating $20 million in policy revenue.
- Conducted field trainings and marketing consultations to help sales leverage proprietary sales marketing tools and social tools like Sales Navigator.
- Collaborated with data scientists to create analysis and models for subscription marketing strategies.
Associate Director, Product Marketing
UBS Financial Services
08.2005 - 03.2011
- Developed go to market plans for new hedge fund and private equity fund launches.
- Streamlined marketing and prospecting processes, leading to $1.5 trillion in assets under management within two years.
- Increased brand awareness of vast research offering through event marketing, demonstrations, sales and brand promotion.
- Created integrated marketing campaigns for Visa and American Express products.
Education
Master of Science - International Affairs
New York University
New York, NY 01.2010 - 05.2012
BBA - Business Administration, Marketing
Houston Baptist University
Houston, TX 01.2003 - 05.2005
Skills
Relationship building and retention
Timeline
Head of Industry Content & Product Marketing
Amazon Web Services
06.2022 - Current
Director, Product and Sales Marketing
Bloomberg L.P.
06.2018 - 05.2022
Senior Global Product Marketing Manager
Bloomberg L.P.
06.2016 - 06.2018
Vice President, Product Marketing
J.P. Morgan Asset Management
09.2014 - 06.2016
Director, Data & Analytics Product Marketing
Guardian
04.2012 - 08.2014
Master of Science - International Affairs
New York University
01.2010 - 05.2012
Associate Director, Product Marketing
UBS Financial Services
08.2005 - 03.2011
BBA - Business Administration, Marketing
Houston Baptist University
01.2003 - 05.2005
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