Kimberly Kauffman
Cedar Grove,NJ
Summary
Dynamic, motivated, and results-oriented Product Management marketing professional with over 4 years of experience in medical device and infectious disease prevention product marketing. Successful in both creating new revenue streams that result in growth and business profitability, as well as driving products and projects from conception to launch. Passionate about improving the lives of others through the delivery and launch of innovative healthcare solutions.
Overview
7
7
years of professional experience
Work History
Business Owner
Hudson Hospitality LLC
10.2022 - Current
- Manage marketing services for multiple business clients on a daily basis.
- Consult with customers to assess needs and propose optimal marketing solutions.
- Pioneer a unique tiered pricing model with a subscription structure based on voice of customer.
- Utilize internal lead referral tools to solicit new business opportunities and contacts.
- Create sales collateral and implemented successful campaigns to drive leads and increase sales.
- Expand business to include influencer account management.
Product Manager
Professional Disposables International, Inc. (PDI)
10.2021 - 12.2022
- Responsible for the Surface Disinfectant products in the PDI Healthcare division equaling over 50% of the overall business.
- Successfully launched two new surface disinfectant products (Sani-24 and Sani-HyPerCide) on time and within budget.
- Developed and executed GTM plans for the launch of two new products and facilitated internal organizational readiness.
- Lead the target expansion of the Surface Disinfectant portfolio from acute care into non-acute, long-term care, and EVS.
- Increased market share by successfully penetrating new segments through use of strategic marketing initiatives.
- Spearheaded and completed the company-wide artwork change project for the new "Do Not Flush" Environmental Protection Agency regulation, which required packaging and labeling changes to all products within the Healthcare division.
- Led a cross-functional team to re-create existing marketing strategy and created over 30 new pieces of marketing collateral including FAQ's, non-acute and long-term care brochures, website landing pages, sales tools, sell sheets, ads and more.
- Collaborated with KOL's, internal Clinical Affairs team, and end-users to develop several cutting-edge studies and whitepapers highlighting the competitive advantages of the Surface Disinfectant products.
- Increased sales growth by 15% in 2022 through refining marketing strategies, education, new product launches, and more.
Global Associate Product Manager
Collagen Matrix
01.2019 - 10.2021
- Developed marketing collateral and positioning strategy for both existing and newly launching products.
- Monitored and maintained existing product portfolios and for potential gaps or obsolescence and initiate updates.
- Monitored and assessed competitive products and developed and implemented solutions to achieve competitive advantage.
- Monitored financial performance of product lines including sales and forecast.
- Managed various private label projects simultaneously from inception to completion.
- Traveled to trade shows to meet with key distributor partners and identify new business development opportunities.
- Lead complex projects through legal, regulatory, and medical review and approval process.
- Developed all product related educational materials and train both HCPs, and distributors.
- Interfaced with various departments and C Suite Executives to drive projects to completion.
- Conducted market research and use voice of customer (VOC) to drive decisions on development of product plans.
- Participated in development of pipeline products through informative competitive product analyses.
- In 2019, generated over 100% of budget from prior year due to newly launched Spine product.
- In 2019, achieved 15% growth in revenue in Dural Repair business segment.
Brand Marketing Manager (Part-Time)
Madd Hatter, Inc.
05.2018 - 06.2019
- Managed marketing team including Event Planners, Graphic Designers, and customer facing staff members.
- Established brand image for each restaurant business through creation of menus, event graphics, website content, and more.
- Developed all marketing collateral for various restaurant brands through successful coordination of Marketing team.
- Increased revenue in lowest performing venue by 30% of previous year from 2018 – 2019.
Project Manager
Collagen Matrix
09.2016 - 01.2019
- Provided cross-functional program leadership to drive strategic growth initiatives and innovation.
- Established, maintained, and influenced program stakeholder relationships, expectations, and communications.
- Optimized resource allocation of portfolio in partnership with functional leaders across divisions/sites.
- Tracked overall project process and provided detailed management status reports.
- Ensured projects ran in compliance with company, FDA, and ISO procedures.
Education
MBA - Marketing
Montclair State University
Montclair, NJ08.2020
Bachelor of Science - Biology
Montclair State University
Montclair, NJ08.2016
Skills
- MS Office (Advanced)
- Hootsuite (Advanced)
- Enterprise Resource Planning (Advanced)
- DocuSign (Advanced)
- Google Ads (Advanced)
- Product Launch
- Brand Management
- Product Management
- Project Management
- Marketing Strategy
- Downstream Marketing
- Upstream Marketing
- Customer Relationship Management
- Medical Device Marketing
- Customer Experience Management
- Copywriting
- Private Branding
- Business Development
Timeline
Business Owner
Hudson Hospitality LLC
10.2022 - Current
Product Manager
Professional Disposables International, Inc. (PDI)
10.2021 - 12.2022
Global Associate Product Manager
Collagen Matrix
01.2019 - 10.2021
Brand Marketing Manager (Part-Time)
Madd Hatter, Inc.
05.2018 - 06.2019
Project Manager
Collagen Matrix
09.2016 - 01.2019
MBA - Marketing
Montclair State University
Bachelor of Science - Biology
Montclair State University
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