Kimberly Ketchum

Horticulture - 4 years

• Managed plant shop operations, ensuring efficient use of space, resources, and labor for maximum productivity.
• Retained knowledge of indoor plants and understanding of cultural requirements to maximize growth and cultivation.
• Assisted clients in selecting appropriate plants based on climate conditions, sun exposure, soil type, and desired aesthetic appeal.
• Created and implemented an IPM program for the plant shop using beneficial bugs and organic substitutes for synthetic products.
• Enhanced plant health by implementing proper pruning, watering, and fertilization techniques.
• Established positive relationships with local nurseries and suppliers, negotiating competitive pricing for materials and plants.

Management - 1 year

• Trained new employees in horticulture best practices, fostering a knowledgeable workforce committed to quality workmanship.
• Cross-trained existing employees to maximize team agility and performance.
• Maximized performance by monitoring daily activities and mentoring team members.
• Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
• Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
• Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
• Managed multiple retail and horticulture projects simultaneously while adhering to strict deadlines and budget constraints.
• Assisted in Faire operations of wholesale selling and buying.

Social Media Management - 1 year

• Increase in sales through social media promotion via Instagram, Facebook, and TikTok.
• Built customer report through maintaining social media accounts: answering messages, comments, questions.
• Maintaining an engaging and cohesive Instagram profile and feed for optimal customer reach.
• Utilized social media to promote and increase attendance for local events.
• Oversight on website maintenance and inventory as well as providing stock photos.