Creative Writing
Kimberly Kramer
Graphic Design
Raleigh,NC
Summary
Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering fifteen years of expertise overseeing individual projects and brand development.
Overview
25
25
years of professional experience
Work History
Graphic Designer
Valpak, Executive Center Dr W
St. Petersburg, FL
04.2012 - 01.2021
- Worked with franchises across the USA and Canada to produce appealing and compelling coupons, logos, and flyers that engaged target audiences.
- Utilized extensive knowledge of Photoshop, Illustrator and InDesign.
- Brought forth advanced experience working with typography and graphic design projects such as logos and Covid banners.
- Created designs for other departments such as marketing and H.R.
- Promoted to a specialized Lean Team of designers, who could optimize and design clean layouts for discerning clients on the West Coast and New York
Graphic Designer
Ashley Furniture Industries
Ybor City, FL
08.2017 - 05.2018
- Worked collaboratively with team members to assist with a wide range of web support, social media ads, digital e-mails, billboards and various print projects from concept to completion
- Worked to ensure that client brand standards were upheld.
- Developed creative design for print materials, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Applied knowledge of production to create high-quality images.
- Created designs and collaborated with technical team to complete projects.
Art Director
Interactive Group Ltd
St. Petersburg, FL
06.2005 - 03.2012
- Responsible for art direction, branding, web design content and print production efforts for various jewelry brands such as Ciro, Vivienne Becker, Vitrina, and Cheva sold on HSN and QVC
- Lead creative for Cookson Precious Metals to develop a new consumer gold jewelry brand named Amara
- Responsible for directing high end fashion photoshoots and designed the print collateral.
- Presented concepts, copy and art during internal and client reviews.
- Preserved branding standards of assigned accounts.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Contributed to creative process through original ideas and inspiration.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Enforced uniform style guide for project consistency across contributors.
- Made collateral to support various marketing campaigns and visually communicate concepts.
Art Director
Dillard’s Southeast
St. Petersburg, FL
11.1995 - 06.2000
- Hired models for fashion ads and directed photo shoots inside a studio or outdoor locations.
- Created monthly print projects and newspaper ROP’s using the finished photography on a using applications such as Photoshop and InDesign
- Negotiated contracts and timelines with service providers such as models, make-up artists and stylists.
- Helped with hardline styling, sets, organizing clothing and merchandise
- Developed content with copywriters, communication with buyers and merchandisers.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Collaborated with production on task list creation to meet overall project goals on time.
- Promoted to Senior Designer and managed a clothing coordinator and six other designers.
Graphic Designer
Marketing Associates U.S.A
Tampa, FL
06.2000 - 02.2001
- Responsible for illustrations and specialized print designs for clients such as Interland, Lowes, Verizon, Essilor Contact Lens Company, Splenda, Burger King, Tropicana, Bellsouth and more
- Maintained close communication with copywriters, the creative director and account executives
- All projects were electronically produced on Macintosh OS computers.
- Worked with clients to gather and define requirements, establish scopes and manage project milestones.
- Designed website layouts, templates and unique branded looks.
- Created broad range of work using various design techniques.
Art Director
Beall’s Department Stores Headquarters, PO Box
Bradenton, FL
01.1993 - 01.1996
- Design and production of newspaper inserts, postcards, mailers, in-store advertising and more
- Directed, budgeted and scheduled photo shoots
- Responsible for merchandise organization, location scouting, hiring of models and photographers with on-site photo shoot direction
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Presented concepts, copy and art during internal and client reviews.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Maintained a good working relationship between the printers, photographers, and close contact with all buyers in the merchandise department.
Education
Bachelor of Graphic Design -
University of Florida
l Web Certificate Strayer - undefined
Skills
PC and Mac platforms
undefinedAccomplishments
- Achieved five Addys through effective designs and advertising a local basketball team and other print projects for clients.
Affiliations
The Mars Society
Autism Speaks
The National Ability Center, Park City Utah
Additional Information
I'm a published science fiction writer and I'm professionally published, not self-published. I wrote four science fiction novella's, and one cozy mystery which is being released in 2023. I'm also a skilled water color artist, and excellent sketcher. I enjoy the outdoors and like swimming, hiking and exploring nature. In my spare time I like to sketch, paint or draw characters for my son who is majoring in Gaming Tech, and 3-D modeling.
Interests
Painting
Hiking
Science Fiction
Science Fiction Writer
Filled with cutting-edge science, adventurous themes and compelling characters, my books are written for fans who enjoy science fiction, adventure, and romance. Published with Silver Leaf Books (SLB) Boston. (Escape To Phobos
, From Phobos To Mars, Beyond Phobos, Modified)
Timeline
Graphic Designer
Ashley Furniture Industries
08.2017 - 05.2018
Graphic Designer
Valpak, Executive Center Dr W
04.2012 - 01.2021
Art Director
Interactive Group Ltd
06.2005 - 03.2012
Graphic Designer
Marketing Associates U.S.A
06.2000 - 02.2001
Art Director
Dillard’s Southeast
11.1995 - 06.2000
Art Director
Beall’s Department Stores Headquarters, PO Box
01.1993 - 01.1996
Bachelor of Graphic Design -
University of Florida
l Web Certificate Strayer - undefined
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