Kimberly Kruse
Adel,IA
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Marketing Automation Professional
HTLF
04.2023 - Current
- Enhanced efficiency of Marketing Cloud by developing custom processes to resolve data inefficiencies and optimize Sales Cloud workflows
- Reconfigured the Marketing Cloud-Salesforce connection to ensure seamless data flow, enhancing system integration and overall performance
- Provided strategic guidance on leveraging Salesforce Marketing Cloud's full capabilities, promoting innovative customer journey strategies that improved lead generation and customer engagement
- Optimized email marketing campaigns through segmentation, testing, and compliance with CAN-SPAM regulations, leading to increased engagement and conversion rates.
Marketing Technology Strategist
Principal Financial Group
Des Moines Metropolitan Area
10.2017 - 04.2023
- Supported Salesforce Data Cloud (CDP) implementation by acting as a subject matter expert for specific data segments and facilitating seamless integration with Sales/Service Cloud
- Enhanced platform efficiency by developing customized solutions for complex data management and journey needs in Salesforce Marketing Cloud
- Spearheaded collaborative efforts with marketing teams to execute data-driven audience segmentation and campaign strategies
- Developed automated marketing campaigns and streamlined audience segmentation by leveraging Salesforce Sales/Service Cloud data, reducing reliance on outdated systems
- Collaborated with cross-functional teams to enhance cross-sell initiatives and boost brand awareness through strategic customer journeys and data-driven insights.
Marketing Technology Professional
Brokers International
Urbandale, Iowa
07.2016 - 10.2017
- Implemented responsive templates and tested through an online platform, resulting in increased email marketing response rates
- Managed successful email and landing page marketing campaigns in Marketo, utilizing reporting and analytics for campaign evaluation
- Managed customer segmentation lists and targeted marketing campaigns through Microsoft Dynamics (CRM) and Marketo.
Marketing Consultant
Self-Employed
09.2011 - 07.2016
National Marketing Coordinator
Ramco Innovations
West Des Moines, Iowa
11.2010 - 08.2011
Digital Marketing
THOR•LO, Inc.
Statesville, North Carolina
12.2009 - 10.2010
Marketing Strategist
Brock MacNeill
Charlotte, North Carolina
10.2008 - 12.2009
Marketing Specialist
Banberry Designs
Urbandale, Iowa
08.2007 - 08.2008
Digital & Print Marketing
EDJE web | print | design
Indianola, Iowa
07.2006 - 03.2007
Education
Master of Business Administration (M.B.A.) - Marketing
Strayer University
01.2013
Bachelor of Arts (B.A.) - Graphic Design
Grand View University
01.2006
Skills
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Data Engineering
- Marketing Automation
- Audience Segmentation
- Campaign Strategy and Execution
- Email Marketing Optimization
Summary
Passionate about enhancing marketing through technology, I am a seasoned Salesforce Marketing Cloud Solution Architect known for designing innovative automation solutions. I excel at transforming business needs into scalable implementations with measurable results. As a certified Salesforce Marketing Cloud Developer and Email Specialist, I translate vision into strategies that drive growth.
Certification
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Developer
Timeline
Senior Marketing Automation Professional
HTLF
04.2023 - Current
Marketing Technology Strategist
Principal Financial Group
10.2017 - 04.2023
Marketing Technology Professional
Brokers International
07.2016 - 10.2017
Marketing Consultant
Self-Employed
09.2011 - 07.2016
National Marketing Coordinator
Ramco Innovations
11.2010 - 08.2011
Digital Marketing
THOR•LO, Inc.
12.2009 - 10.2010
Marketing Strategist
Brock MacNeill
10.2008 - 12.2009
Marketing Specialist
Banberry Designs
08.2007 - 08.2008
Digital & Print Marketing
EDJE web | print | design
07.2006 - 03.2007
Master of Business Administration (M.B.A.) - Marketing
Strayer University
Bachelor of Arts (B.A.) - Graphic Design
Grand View University
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