KIMBERLY KUNODY

Company Overview: Led digital and product marketing, and customer acquisition initiatives for two business units within UpHealth: MedQuest Pharmacy, a compounding pharmacy specializing in hormone optimization, and Nutrascriptives, a direct-to-consumer nutraceutical brand.

• Oversaw B2B2C and DTC marketing strategy, brand unification, and pre-merger readiness efforts ahead of UpHealth's public listing.
• Created unified brand positioning and messaging frameworks for investor readiness and post-merger integration.
• Scaled Nutrascriptives' DTC acquisition strategy, improving conversion by 35% and increasing repeat purchase rate by 28%.
• Launched integrated provider education and lifecycle campaigns for MedQuest, boosting prescriber engagement by 40%.
• Developed targeted content and KOL strategies to support MedQuest's leadership in functional and hormone health.
• Led digital and product marketing, and customer acquisition initiatives for two business units within UpHealth: MedQuest Pharmacy, a compounding pharmacy specializing in hormone optimization, and Nutrascriptives, a direct-to-consumer nutraceutical brand.

Company Overview: Led end-to-end healthcare payments marketing strategy across a 250K+ healthcare network spanning dental, aesthetics, and veterinary care.

• Built and scaled a high-performing team to deliver B2B2C campaigns that improved patient access to care while driving provider revenue growth.
• Collaborated cross-functionally with product, sales, legal, and analytics teams to implement market segmentation, lifecycle campaigns, and real-world outcomes positioning.
• Directed a strategic rebrand that unified messaging across provider channels and strengthened the company's market position in elective healthcare financing.
• Delivered 25% YoY originations growth and contributed to over $5B in annual financed volume.
• Rebrand and new messaging framework led to a 2x increase in brand recall across priority verticals.
• Improved lead conversion by 30% through data-driven targeting and lifecycle marketing enhancements.
• Led end-to-end healthcare payments marketing strategy across a 250K+ healthcare network spanning dental, aesthetics, and veterinary care.

Company Overview: Built and scaled the regional marketing function for Safeco across the western U.S., working closely with independent agents, small businesses, and community organizations.

• Drove localized brand awareness and agent enablement through field marketing, co-branded campaigns, and strategic sponsorships.
• Increased agent engagement by 30% through partner-driven campaign models and field activations.
• Launched regional media strategy that contributed to a 22% lift in brand awareness and new policy growth.
• Developed community-based programs supporting financial literacy and small business protection.
• Built and scaled the regional marketing function for Safeco across the western U.S., working closely with independent agents, small businesses, and community organizations.

Company Overview: Directed product marketing for the $4B specialty pharmacy business, leading GTM efforts across fertility, rheumatology, and rare diseases.

• Created provider engagement strategies, patient adherence campaigns, and payer-aligned value narratives grounded in real-world data.
• Collaborated closely with clinical, operations, and health plan teams to ensure marketing was rooted in outcomes and regulatory excellence.
• Launched patient-facing tools and HCP education programs that boosted therapy initiation by 30%.
• Improved prescriber satisfaction by reducing onboarding time with digital workflow enhancements.
• Supported double-digit growth in specialty drug adoption across payer partners.
• Directed product marketing for the $4B specialty pharmacy business, leading GTM efforts across fertility, rheumatology, and rare diseases.

Company Overview: Led strategic marketing initiatives to elevate the visibility and reputation of CHOC's Cancer, Neuroscience, and Heart Institutes.

• Partnered with clinical leaders, foundation teams, and service line stakeholders to shape positioning, enhance storytelling, and support fundraising and patient acquisition campaigns.
• Created foundational messaging and campaign assets used across digital, donor, and clinical outreach channels.
• Collaborated with institute heads to translate complex care narratives into patient- and donor-friendly language.
• Supported initiatives that enhanced CHOC's brand perception among referring physicians and philanthropic partners.
• Led strategic marketing initiatives to elevate the visibility and reputation of CHOC's Cancer, Neuroscience, and Heart Institutes.

• Consulted on strategic marketing initiatives while providing family care.
• Completed advanced training in digital platforms, MarTech tools, and AI-driven content marketing.
• Maintained industry engagement during a career break for family responsibilities.