Ambitious Marketing Specialist offering 5 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Consistent, creative, and community-focused an ambitious and collaborative leader with a desire to better connect consumers to brands. Knowledgeable in Hubspot, Canva, ClickUp, MailChimp, and Mailerlite.
Hi, I’m
Kimberly Luciano
Beacon,NY
Summary
Overview
5
years of professional experience
7
Certification
Work History
The Alternative
Social Media / Email Editor
02.2022 - Current
Job overview
- Maintain consistent branding for social media platforms, including Instagram and Facebook
- Boost engagement and traffic to flagship website through planned content strategy
- Established bi-weekly newsletter to engage readers with previous articles
- Increased Instagram following by 1,000+
Tipsy Social Strategic Marketing Agency
Marketing Assistant
06.2022 - Current
Job overview
- Manage social media platforms for clients in restaurants/bars, cannabis cultivation/retail, and other industries
- Design marketing strategies that align with goals and values of clients
- Curated weekly informational e-newsletters and monthly promotional emails for retail clients
- Contributed to weekly team meetings and brainstorming sessions
- Wrote engaging and successful marketing and advertising copy.
- Generated reports to support development and implementation of marketing plans
Noble Coffee Roasters
Cafe Manager, Catering Manager, Social Media Manager
06.2018 - 09.2021
Job overview
- Hire and train new staff
- Social Media and Brand Marketing
- Handled catering scheduling, ordered food and planned events.
- Grew cafe sales 10% annually by effectively marketing business and improving customer relations strategies.
- Introduced new menu items to add variety and selections and meet customer preferences.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Education
Cuny Lehman College
Bachelor of Arts from Marketing, Education
05.2019
University Overview
Suny Orange Community College
Associate of Science from Mathematics
05.2016
University Overview
Skills
- Content Strategy
- Email Marketing
- Marketing Analytics
- Social Media Content Creation
- Excellent Multitasking
- Teamwork and Collaboration
- Time Management
- Attention to Detail
- Search Engine Optimization Expertise
- Copywriting
Certification
Email Marketing Certification
Intuit MailchimpIntuit, June 2022
Meta Certified Digital Marketing Associate
Meta, Aug 2022
Social Media / Digital / Inbound Marketing Certifications
Hubspot Academy, June 2022
Audio / Native Channel Certifications
StackAdapt, April 2023
Timeline
Marketing Assistant
Tipsy Social Strategic Marketing Agency
06.2022 - Current
Social Media / Email Editor
The Alternative
02.2022 - Current
Cafe Manager, Catering Manager, Social Media Manager
Noble Coffee Roasters
06.2018 - 09.2021
Cuny Lehman College
Bachelor of Arts from Marketing, Education
Suny Orange Community College
Associate of Science from Mathematics
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