Kimberly McKnight
Houston
Summary
Strategic Communications Professional
Award-winning communications specialist with 8+ years of experience leading internal and external communications across corporate, higher education, and media sectors. Proven track record of developing and executing strategic communication plans, managing high-impact content across digital platforms, and partnering with senior leaders to drive engagement and brand visibility. Skilled in social media strategy, video production, crisis communications, and employee engagement. Known for delivering measurable results, including significant increases in audience growth and engagement. Adept at managing cross-functional initiatives and translating complex ideas into clear, compelling messaging.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Communications Advisor
Archaea Energy, a Bp Company
10.2023 - Current
- Partnered with internal stakeholders across the business to lead strategic communications planning and execution for all internal rollouts and initiatives.
- Coordinated internal and external communications, ensuring alignment with corporate messaging strategies.
- Developed strategic communication plans to enhance stakeholder engagement and brand visibility.
- Lead content development across multiple formats, including executive messaging and briefs, talking points, internal storytelling, and short-form video content tailored for internal audiences.
- Lead and managed company's philanthropy program.
- Advisor to senior leadership and cross-functional teams on messaging alignment, tone, and delivery across all internal communications.
- Relaunched and managed the company’s LinkedIn, driving brand visibility and thought leadership through curated and original content. Followers increased by 60%, gaining at least 100 followers every month and increased overall engagement by 80%.
- Analyzed communication metrics to assess effectiveness and inform future strategies.
- Led training sessions on best practices in corporate communications for the business.
- Produce and distribute the monthly internal newsletter, delivering timely and engaging updates to employees across the organization with an average open rate of 45%.
- Oversaw content strategy and engagement on the Viva Engage platform to foster internal dialogue and community building. Increased employee engagement by 209%.
- Coordinate communications for key events such as ribbon cuttings, site visits, and public open houses, ensuring consistent messaging and stakeholder engagement.
- Lead and executed bi-monthly all employee town halls and safety town halls working directly with senior leaders.
- Support advocacy efforts and special projects in the renewable natural gas and
Senior Communications Specialist
American National Insurance Company
09.2022 - 09.2023
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Lead the corporate social media team.
- Increased engagement, followers and new audiences for corporate social media platforms by 75%.
- Created/implemented new strategy for corporate social media channels.
- Reported/tracked monthly, quarterly social media analytics to structure content messaging for specific audiences.
- Wrote internal articles for the intranet.
- Created and developed Crisis Communications strategic plan.
- Created/launched the LinkedIn “Life” page.
- Developed and implemented corporate communication strategy to promote the organization’s brand.
- Developed and executed corporate branding initiatives to strengthen the organization’s image.
Communications Specialist II
Prairie View A&M University
03.2020 - 03.2022
- Awarded a Gold 'CASE' for an internal social media campaign.
- Managed all official social media channels for the university and increased engagement/followers by 70%.
- Oversaw all departments' social media platforms.
- Developed and executed monthly social media content calendars.
- Worked with departments across the university to develop social marketing campaigns and project management.
- Managed the university's social media council through monthly meetings, social media trainings, and one-on-ones with multiple departments.
- Produced a multitude of different social media videos, including COVID-19, athletic promos, and academia.
- Developed and created a yearly university student planner.
- Wrote and edited new content for academic departments, one-sheeters, academic brochures, and retractable banners.
- Wrote news stories for the university's homepage.
News Producer
Cox Media Group
01.2018 - 07.2019
- Obtained the No. 1 weekend morning newscast.
- Assigned advanced and breaking news stories to anchors and reporters.
- Created multimedia graphics to accompany on-air announcements.
- Turned breaking news stories into written pieces for immediate broadcast.
Assistant News Producer
Cox Media Group
05.2017 - 12.2017
- Assisted producers with script writing.
- Developed new content for the weekend and weekday morning newscast.
- Proficient in finding new ways to reach a broader audience through social media platforms.
- Partnered with producers and executive producers, along with other staff to create informative newscasts.
Newspaper Editor
Langston University
08.2015 - 05.2017
- Wrote interesting, eye-catching story headlines and summaries.
- Collaborated with writers to develop, strengthen and maintain individual voice and hone unique writing style.
- Developed and implemented effective content acquisition strategies to create riveting diverse content.
- Pitched 10 stories weekly, story boarded plans and assigned writing to various student reporters.
- Collaborated with graphic designer to create newspaper cover image.
Education
Bachelor of Arts - Broadcast Journalism
Langston University
05.2017
Skills
- Social media strategy
- Crisis management
- Corporate communications
- Brand messaging
- Media relations
- Social media management
- Campaign development
- Press release writing
- Strategic messaging
- Content creation
- Strategic communications
- Analytics reporting
- Press releases
- Photography
- Internal communications
Certification
IABC, Crisis Communications
Awards
Gold 'CASE' for internal social media campaign
Timeline
Communications Advisor
Archaea Energy, a Bp Company
10.2023 - Current
Senior Communications Specialist
American National Insurance Company
09.2022 - 09.2023
Communications Specialist II
Prairie View A&M University
03.2020 - 03.2022
News Producer
Cox Media Group
01.2018 - 07.2019
Assistant News Producer
Cox Media Group
05.2017 - 12.2017
Newspaper Editor
Langston University
08.2015 - 05.2017
Bachelor of Arts - Broadcast Journalism
Langston University
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