Kimberly McSweeney
Boca Raton,FL
Summary
Seasoned SEO Director with a solid track record of overseeing teams of Senior SEO Strategists and copious brands across varying niches - from analysis to strategy formulation, to the nitty gritty implementation. Organic search strategy that aligns with brands' business objectives and drives results; thus, creating an atmosphere of trust and client retention thanks to upholding exceptional client service standards.
Overview
10
10
years of professional experience
Work History
Director of SEO
Seeking Alpha
07.2023 - Current
- Collaborated with cross-functional teams, including marketing, design, and development to create cohesive digital experiences for users.
- Helped investigate a declining organic traffic trend and strategize a recovery plan, as well as lead execution.
- Successful Helpful Content Update investigation and recovery plan.
- Managed a team of SEO specialists to ensure effective implementation of SEO campaigns, resulting in higher search engine visibility.
- Presented regular reports on campaign progress to senior management, highlighting successes and opportunities for growth.
- Increased organic search traffic through the development of high-quality content and on-page optimization techniques.
- Trained internal teams on best practices for SEO-friendly content creation, resulting in increased organic reach and engagement.
- Optimized website architecture for improved user experience and search engine performance.
- Coordinated with public relations teams to optimize press releases and media coverage for SEO benefits.
- Recommended website redesigns based on usability testing results which enhanced overall user satisfaction.
- Monitored competitor activity to inform strategic decision-making processes, ensuring the company maintained a competitive edge in the industry.
- Conducted comprehensive site audits to identify opportunities for technical SEO improvements, leading to increased crawlability and indexation rates.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Developed international SEO strategy that expanded brand visibility into new markets around the world.
- Improved website rankings by implementing targeted SEO strategies and keyword research.
Director of SEO
The SEO Department
06.2021 - Current
- Hired as Director of SEO, but while building a team to manage over was acting Senior SEO Strategist for major brands such as Quicken, Empire Today, Change.org, 23andMe, and more.
- Managed a team of Senior SEO Strategists, each with their own book of enterprise-level clients/brands in varying niche industries.
- Led SEO strategy across the team and maintained our company's client service standards across all accounts. This included, but was not limited to creating strategic SEO plans and presentation decks that include projection modeling and a resulting SEO schedule, providing one-off client POV requests, diving into deep analytical issues with clients to assist and support Senior Strategists with client communication and delivery of said POV, enforcing effective project management among Strategists, weekly prioritization setting with Strategists based on client needs, business goals, and performance; and more.
- Managed team PNL, COGS, team interviewing and hiring, 30-60-90 onboarding, Level 10/weekly SCRUMS, and quarterly professional development per Strategist.
- Hands-on strategy discovery and implementation across key accounts to support Senior Strategists on some of our highest revenue generating accounts or household name brands where Director involvement was key to client satisfaction.
Senior SEO Manager
Banyan Hill Publishing
05.2018 - 06.2021
- Financial publishing company with a subscription-based model.
- Reported directly to the Chief Marketing Officer on all things Organic Search strategy.
- Organic search revenue in 2018 was non-existent. As the first SEO Manager, the goal was to implement strategies and website optimizations to build Organic traffic and revenue to become a key/competitive traffic channel amongst the other established traffic channels the brand already relied on (email and paid search).
- In a short two years, Organic revenue grew to over $150,000-$500,000 per month through solid content, web, and reputation management efforts.
- Managed a team of search engine optimization specialists and the company's Social Media Manager.
- Trained internal copywriting teams and dev teams on SEO best practices to adhere to.
- Increased brand reputation to achieve highest level of reputation in company, out of all affiliates.
- Crafted and implemented unique, out-of-box reputation management tactics for ongoing success.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Implemented robust Lytics campaigns to increase organic revenue, convert visitors to free subscribers, and free subscribers to paid members.
- Consistently monitored website metrics using a combination of Google Analytics, Search Console, Tag Manager, and internal reporting systems for Organic Search reporting insights to help guide strategy.
SEO Director
Tandem Interactive
01.2016 - 05.2018
- Managed over a team of SEO Specialists, SEO Managers, Social Media Manager and Specialists, and Local Search Specialists.
- Used Asana project management software to schedule out, assign, and keep track of all monthly client deliverables to ensure timely completion and delivery.
- Researched and implemented search engine optimization recommendations in accordance with the development methodology.
- Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
- Maximized strategic approaches by monitoring performance metrics closely and making appropriate adjustments.
- Was key point on reputation management tactics for all clients of the agency.
Organic Search Manager
Tandem Interactive
01.2015 - 01.2016
- Worked with the SEO team to create and implement organic search strategies for over 150 clients - ranging from moving companies, doctors, lawyers, treatment centers, recreational facilities, apparel companies, high-end fashion brands, cruise lines and more.
- Analyzed third-party data and investigated new growth opportunities for clients.
- Wrote, edited, and produced high-level content.
- Strategized new content marketing and link acquisition tactics to increase client rankings and domain authority.
- Managed over a team of SEO Specialists and Copywriters.
SEO Copywriter/Editorial Content Manager
Tandem Interactive
09.2014 - 01.2015
- Managed competing deadlines with efficiency.
- Completed thorough keyword, topical, and competitor research into assigned topics per brand.
- Evaluated project requirements and content standards for each project to produce copy in line with the brand's business goals and create competitive search copy.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
- Reviewed and edited final copy for accuracy and oversaw all phases of production.
- Presented clients with unique copy options based on overall marketing objectives.
- Improved internal agency's reporting standards and templates to improve overall client reporting efficiency and standards.
Education
Bachelor of Arts - Multimedia Communications
Florida Atlantic University
Boca Raton, Florida05.2014
Skills
- Advanced Reputation Management Strategies
- Staff Management
- Team PNL/COGS
- Organic Projection Modeling
- Project Management
- Google Suite: GA, GSC, GPB, Looker Studio
- Screaming Frog
- Ahrefs
- SEMrush
- Jira
- Custom Internal Reporting Tools
- Off-Page Optimization
Timeline
Director of SEO
Seeking Alpha
07.2023 - Current
Director of SEO
The SEO Department
06.2021 - Current
Senior SEO Manager
Banyan Hill Publishing
05.2018 - 06.2021
SEO Director
Tandem Interactive
01.2016 - 05.2018
Organic Search Manager
Tandem Interactive
01.2015 - 01.2016
SEO Copywriter/Editorial Content Manager
Tandem Interactive
09.2014 - 01.2015
Bachelor of Arts - Multimedia Communications
Florida Atlantic University
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