Ambitious and motivated Sales Representative with 20+ years of edtech sales experience and networking/ relationship-building at the national, state, and district levels in K12 education. Proficient in CRM, relationship building, sales, and product management, along with 20+ years of customer support. An effective communicator who can easily understand customer needs and come up with the best solutions. A wealth of professional learning experience in lead generation, account management, prospecting, data collection, and analyzing reports.
Overview
35
35
years of professional experience
Work History
Sales, Adoption States
Gibbs Smith Education
Georgia, South Carolina, North Carolina, Oklahoma
06.2021 - 09.2023
Grew sales by 20%, applying proactive management strategies and enhancing sales training.
Exceeded sales quotas by over 15% and increased profitability through effective sales strategy and business planning.
Established and cultivated solid business relationships with new or existing customers.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Used successful selling methods and encouraged cross-selling to drive revenue.
Met with clients, delivering presentations, and educating on product and service features and offerings.
Attended and presented at conferences and other meetings with primary mission of expanding market opportunities.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Closed lucrative sales deals using strong negotiation and persuasion skills.
Sales
Perfection Learning Corporation
Georgia
08.2015 - 04.2019
Member of only sales team that consistently met goals, and personally exceeded sales goals 3 years in a row.
Prospected and conducted face-to-face sales calls throughout assigned territory.
Established new accounts through cold calling and personal visits to potential customers.
Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
Collaborated with internal teams to fulfill orders and meet customer needs
Exceeded monthly sales targets and quotas consistently.
Built strong client rapport to establish diversified network of connections.
Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Monitored competitor activities to maintain competitive advantage.
Regional Program Development Manager
Invent Now
South
05.2013 - 01.2015
Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.
Managed over 300 summer camp programs throughout the Southeast.
Kept stakeholders updated on project changes or issues and provided details for resolution.
Collaborated with developers and project managers to assess program capabilities, features and testing demands.
Networked in local community to identify business opportunities.
Developed detailed plans based on broad guidance and direction.
Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.
Met tight deadlines to satisfy client demands and project timelines.
Kept stakeholders updated on project changes or issues and provided details for resolution.
Proposed development and testing improvements to positively impact usability, function and performance.
Sales
HMH, American Reading Company, Voyager
Georgia
01.2006 - 05.2013
Sales and Marketing Manager
SRA/McGraw-Hill Publishing
Georgia, Mississippi, Alabama And National
04.1992 - 01.2006
Contributed to growing business segment revenue from $30.0 to $200.0 million in 16 years.
Implemented, executed and strategically expanded business channel partnerships and program initiatives.
Developed sales strategy based on research of consumer buying trends and market conditions.
Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Drove sales by assisting with multi-million dollar contracts (ex. Open Court Reading LA Unified School District)
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Communicated product quality and market comparisons by creating sales presentations.
Classroom Teacher
Santa Rosa School District
Florida
08.1988 - 06.1992
Education
Bachelor of Science - Education (ELA And Reading K-12)
University of Southern Mississippi
Hattiesburg, Mississippi
01.1987
Skills
Process Improvement
Forecasting and Reporting
Business Development and Planning
Conflict Resolution
Lead Generation
Customer Service
New Account Development
Budget Management
Deal Closing
Sales Leadership
Accomplishments
Exceeded my KPIs and sales goals consistently throughout my career
Top Sales Associate Awards: McGraw-Hill, HMH, Invent Now, and Gibbs Smith Education
Ability to assess business opportunities and use data to inform decision-making
A strong understanding of the K-12 education industry
Proactively solve problems and creatively find win-win solutions
A Hunter-skilled in prospecting, territory planning, and team-selling
A Closer-manage, maintain, and see all opportunities through to close
A Contributor-listen to the needs of the market and share insights with product and marketing teams
A Mentor-train and support new field sales representatives and consultants
Boards And Organizations
WE LEAD, Women in Educational Leadership
Women in Business Leadership, Emory University
NCTE African American Read-In Co-Chair, Georgia
GAETC, Georgia Education Technology Conference
GAEL, Georgia Association for Educational Leaders
FETC, Florida Education Technology Conference
ACTE, Region 2
GCTE, Georgia Career and Technical Education
Center for Civic Innovation-Business Mentor
Maker Faire Atlanta-Director of Programming
MakEDU Leadership Committee
Georgia Educational Representatives Association-Member-at-Large/ Social Media
SE Makers Alliance
SE Inventors Association
Technology Association of the Southeast
Technology Association of Georgia-Education
Timeline
Sales, Adoption States
Gibbs Smith Education
06.2021 - 09.2023
Sales
Perfection Learning Corporation
08.2015 - 04.2019
Regional Program Development Manager
Invent Now
05.2013 - 01.2015
Sales
HMH, American Reading Company, Voyager
01.2006 - 05.2013
Sales and Marketing Manager
SRA/McGraw-Hill Publishing
04.1992 - 01.2006
Classroom Teacher
Santa Rosa School District
08.1988 - 06.1992
Bachelor of Science - Education (ELA And Reading K-12)
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<li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li>
<li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li>
<li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li>
<li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li>
<li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li>
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