KIMBERLY MOORE
Sanford,FL
Summary
Dynamic, results-driven professional with over 17 years proven business experience; sales, negotiations, event/ project management, creative marketing strategies and customer relations expertise. Proven track record of driving sales, enhancing customer satisfaction while building long lasting partnerships and successful teams . Seeking to leverage my skills and background in a forward - thinking organization where I can contribute to achieving and exceeding sales goals while fostering and building strong client relationships. I am eager to bring my experience to a role that will challenge and utilize my experience to drive new and existing business, sales and customer relationships, while working in a fast paced and challenging work environment.
Overview
28
28
years of professional experience
Work History
OWNER/OPERATOR
The Break Room Deli & Cafe
Maitland, FL
07.2019 - 06.2024
- Purchased an office cafe in a complex with over 1,200 office staff. Remodeled the space to incorporate a new layout for ease of operations, efficiency, and quick turn-around, to maximize profits.
- Increased sales, up 50%, within the first 3 months of acquiring business.
- Managed all day-to-day operations while focusing on building a repeat/loyal customer base using creative marketing, B2B sales, offering delivery, catering and prepaid deli club cards to drive sales and repeat business.
EVENT SALES & MANAGEMENT
(Independent Contractor)
Orlando, FL
01.2016 - 07.2019
- Sourced new clients (corporate managers, private individuals, brides/grooms) B2B and online to understand their needs and event scope
- Sold individual packages and corporate contracts, while working within client's budgets, negotiating pricing and services to secure sales, venue locations, and outside vendors.
- Created precise project checklists, timelines, guest lists, layout, design, and staff for each event.
- Focused on providing the highest quality of service while ensuring event execution ran smoothly.
- Effectively managed event's on-site teams: support staff, vendor services, and catering companies, leading up to and on the day of the event.
EXECUTIVE ASSISTANT -(Wedding /Corporate) SALES
Levan's Catering
Orlando, FL
02.2012 - 01.2016
- Supported company operations by analyzing system data to streamline office procedures which substantially lower operating costs
- Managed yearly calendar of events: meetings, group tastings, upcoming weddings, and corporate events.
- Promoted, negotiated, and sold our catering services to large corporate accounts: UCF, Baggage Wars TV producers, Lake Mary Event Center, Leu Gardens, Full Sail U, and various venues around Central Florida to add our services to their 'preferred caterer' list for upcoming weddings and special events.
- Streamlined daily wedding tasting schedule into one large monthly group tasting event at neighboring venues to showcase our food, linens, and décor. Which drastically cut staffing and food costs to a once-a-month event. Organized a sales team for the day of the event to answer questions, sell packages, and sign contracts.
- Establish a steady client base while building relationships and rapport in the marketplace.
MARKETING/CORPORATE CATERING MANAGER
Panera Bread
Winter Springs, FL
01.2011 - 02.2012
- Promoted Panera Bread's catering program by soliciting new clients through B2B sales and in-store promotional events.
- Drove new and existing customers to use Panera's corporate catering services, while building relationships and ongoing repeat business in the local community.
- Assisted corporate clients such as Macy's, Fifth Third Bank, Coldwell Banker, and various pharmaceutical sales representatives by creating attractive catering packages for corporate functions and events.
- Increased catered breakfast and lunch sales by 30% and exceeded my monthly sales goals every month.
ASSISTANT GENERAL MANAGER
Village Road Show Gold Class Cinemas
Redmond, WA
07.2008 - 07.2009
- Entertained and upheld the highest standards of white glove service to our guest and elite VIP clientele such as Howard Shultz, Seattle Seahawks, Bill Gates to name a few to ensure the highest customer service and food quality standards were met and exceeded at all times.
- Managed daily operations of the Cinema and Restaurant, including scheduling, training, supervising staff, providing guidance, and support to both the FOH and BOH staff.
- Coordinated with the General Manager to develop and implement strategic plans.
- Implemented marketing strategies to increase brand awareness, increase revenues, and build new client engagement.
FRANCHISE CONSULTANT
Medina Management Strategies
Destin, FL
01.2006 - 07.2008
- Created NW Florida's first coffee training center and curriculum for a large coffee franchise.
- Consulted new franchisees and restaurant/retail owners on all facets of starting and operating a successful franchise and food service operation.
- Assisted franchisees in developing the necessary knowledge of product quality, food safety, presentation, hiring, training, employee retention, pricing for profits, up-selling techniques, ordering and cost controls, reading and understanding financial statements, and analyzing POS system data, sales, expense, and labor ratios.
- While maintaining a constant focus on brand awareness and building relationships in their communities to drive sales and create customer loyalty.
OWNER / OPERATOR
Oser's Cafe
North Canton, OH
01.1996 - 01.2006
- Successfully converted a old historic building, into a profitable deli/ coffeehouse with no previous business experience
- Developed and implemented a business plan by studying; menu development, consumer buying habits, business accounting, store layout/design, local demographics, and competitors in the area
- Created additional revenue streams with creative advertising/marketing strategies to tour companies visiting the area and purchasing a food truck to cater to outside businesses and special events to promote my product and services
- Recruited, trained, mentored and managed a staff of 20
- VP of Merchants Association
- Responsible for coordinating/promoting local events such as: weekly farmers markets, craft shows, fairs, parades and holiday events.
Education
Skills
- Superior Client Services and Relationship Building
- Sales and Revenue Growth
- Up-selling and Cross-Selling Strategies
- Excellent Communication and Interpersonal Skills
- Business Development, Brand Building and Marketing
- Exceptional Time Management and Organizational Skills
- Effective Problem Solving and Out of the box Solutions and Resolutions
- Leadership, Management, Team Building and Mentoring Expertise
Volunteer Experience
- Action Church
- Feed the Kids Everywhere
- Wilson PTA (Special Event Coordinator)
- Galileo School of the Gifted
- Habitat for Humanity
Certifications and Software
- Microsoft Office Suite
- CRM Salesforce Software
- Multiple POS Software Systems
- Sabre/Apollo Software System
- Project Management Certification - PMP
- Servsafe Manager Certification
References
References available upon request.
Timeline
OWNER/OPERATOR
The Break Room Deli & Cafe
07.2019 - 06.2024
EVENT SALES & MANAGEMENT
(Independent Contractor)
01.2016 - 07.2019
EXECUTIVE ASSISTANT -(Wedding /Corporate) SALES
Levan's Catering
02.2012 - 01.2016
MARKETING/CORPORATE CATERING MANAGER
Panera Bread
01.2011 - 02.2012
ASSISTANT GENERAL MANAGER
Village Road Show Gold Class Cinemas
07.2008 - 07.2009
FRANCHISE CONSULTANT
Medina Management Strategies
01.2006 - 07.2008
OWNER / OPERATOR
Oser's Cafe
01.1996 - 01.2006
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