Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Timeline
Generic

Kimberly Nagy

Lambertville,NJ

Summary

Experienced communications leader and senior-level writer who excels in brand storytelling and messaging. Over a decade of writing award-winning content. Proven ability to identify stories that bring a brand’s value and culture alive. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Senior Copywriter/ Senior Content Strategist

Ithaca College
01.2020 - Current


  • Play a central role in branding efforts, including updating messaging and taglines to reflect mission and brand values
  • Mentor junior writers, improving their skills
  • Collaborate with the multimedia and design team to create visually appealing and effective ad campaigns and script videos
  • Create high-performing digital and email copy
  • Research, interview and profile students, faculty and alumni
  • Streamline internal communication processes by rewriting company-wide documents for clarity and coherence.
  • Craft attention-grabbing subject lines and concise, relevant content.
  • Spearhead content strategy development, resulting in a clear roadmap for ongoing content creation efforts.
  • Write social copy for Tiktok, Instagram, Twitter, Linkedin, Youtube and Facebook
  • Enhance content strategy by conducting thorough audience research and aligning content with target demographics.

Freelance Writer and Editor

Self Employed Writer
01.2003 - 01.2020
  • Delivered high-quality content tailored to specific industries and target audiences.
  • Led editorial management for specialty publications (State of New Jersey, State Plan)
  • Contributed feature articles and profiles (Scientific American, Your Teen, New York Daily News)
  • Wrote SEO copy as lead copywriter for institution’s web migration (Gwynedd-Mercy College)
  • Taught branded workshops on writing for social media (PepsiCo)
  • Researched and wrote articles for reference market (EBSCO)
  • Medical writing: Created content for hospital newsletters (Baldwin Publishing)
  • Ghostwriting and Editorial Development for various clients.

Public Relations Manager

TargetX
01.2015 - 01.2017
  • Planned and implemented marketing and PR strategy for annual and quarterly business goals
  • Wrote best practices and instruction manuals in brand voice
  • Secured media coverage for company news and events, increasing brand visibility.
  • Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
  • Developed compelling press materials, including press releases, media alerts, and pitch letters to generate interest from journalists.
  • Interviewed CRM and Higher Education clients
  • Directed social media manager on press release distribution
  • Ghostwrote blogs on thought leadership
  • Monitored industry news and trends to stay current on emerging topics and inform content creation strategies.

Marketing Manager, Higher Education Products

Peterson’s
01.2001 - 01.2003
  • Planned annual budget
  • Created direct mail, advertisement, and online campaigns (including online newsletters), and all other communication materials
  • Oversaw vendors for all marketing projects
  • Managed trade shows
  • Directed creative team (from concept and branding to final product).
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Marketing and Publicity Manager, Professional Division

W.W. Norton & Company
01.2000 - 01.2001
  • Planned annual budget; Created publicity plans for all titles
  • Created and implemented direct mail program and ad campaigns
  • Organized successful book tours, speaking engagements, and other promotional opportunities to amplify author visibility.

Marketing Executive

Routledge, Taylor & Francis
01.1999 - 01.2000
  • Brainstormed with editors on list development and strategy, as well as issues of pricing, author promotion, and website development
  • Wrote, monitored, and maintained copy for all titles within in-house database
  • Produced and placed ads
  • Researched, planned, and implemented direct marketing campaigns and analyzed results.

Assistant to Sales and Marketing Director

Princeton University Press
01.1995 - 01.1998
  • Planned biannual sales conferences
  • Managed spreadsheet sales analysis of front-list titles
  • Directed concept meetings for leading titles
  • Briefed national and international sales representatives.

Education

Master of Arts - History

University of Connecticut

Bachelor of Arts - History

Rider University

Skills

  • Editorial Management
  • Marketing Communications
  • Copywriting Team Leadership
  • SEO and Digital Content Development
  • Exceptional Storytelling
  • Target Audience Analysis
  • Email Campaign Creation
  • Content Strategy

Accomplishments

GOLD for Storytelling - The Council for Advancement and Support of Education (CASE) 2023 Circle of Excellence Awards - Served as lead writer and brand storyteller.


GOLD for Video - University and College Designers Association (UCDA) 2023 Design Awards - Served as lead writer and brand storyteller for IC's "A Home Away from Home" video.

Certification

Brand Storytelling Certification: Product Marketing Alliance

Affiliations

American Society for Journalists and Authors, Professional Member

Timeline

Senior Copywriter/ Senior Content Strategist

Ithaca College
01.2020 - Current

Public Relations Manager

TargetX
01.2015 - 01.2017

Freelance Writer and Editor

Self Employed Writer
01.2003 - 01.2020

Marketing Manager, Higher Education Products

Peterson’s
01.2001 - 01.2003

Marketing and Publicity Manager, Professional Division

W.W. Norton & Company
01.2000 - 01.2001

Marketing Executive

Routledge, Taylor & Francis
01.1999 - 01.2000

Assistant to Sales and Marketing Director

Princeton University Press
01.1995 - 01.1998

Master of Arts - History

University of Connecticut

Bachelor of Arts - History

Rider University

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