Kimberly J. Pytel

JOANN Stores

03.2018 - Current

Orchestrated onboarding and strategic management of 50,000+ active SKUs on Joann.com.
Led eCommerce marketing campaigns for key product launches generating over $4M in annual revenue, while strategically cross-selling companion products that drove an additional $13M in sales
Successfully integrated 48 Direct to Customer vendors, contributing over $210 million in total sales for Joann.com.
Success from certain programs resulted in products getting picked up to sell in all 800+ JOANN Stores
Collaborated with Site Merchandisers and Content Team to refine attribution, taxonomy, SEO initiatives, and product pages.
Tracked daily sales trends and executed data-backed strategies to meet business objectives.
Delivered a 2023 Fabric Sales increase of +$4.7 million (+6.6%) in revenue and +$1.2 million (+2.8%) in gross margin
Delivered a 2024 Yarn & Needle Arts Sales Increase of +$10 million (+17%) in revenue and +$3.7 million (+17%) in gross margin
Leads product promotions, ensuring consistent, customer-focused messaging across web marketing, homepage designs, landing pages, and emails
Successfully managed, trained, and developed nine direct reports over time in eCommerce Merchandising while fostering cross-functional education through training on new processes and programs

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