Kimberly Schultz
Trinidad,United States
Summary
Dynamic Marketing and Public Relations Executive with extensive experience as a meeting planner, event producer, and professional baseball general manager. Proven track record in driving brand awareness and business development for high-profile organizations. Expertise in developing integrated marketing strategies and leading cross-functional teams to enhance client engagement and foster collaborative relationships. Adept at strategic business planning and nurturing client partnerships to identify and capitalize on growth opportunities. Demonstrated success in executing innovative marketing initiatives and producing high-impact events that maximize profitability and market reach. Strong background in employee training and leadership, complemented by exceptional analytical, organizational, and negotiation skills to improve processes and drive productivity.
Overview
22
22
years of professional experience
Work History
Sponsor Sales | Marketing | Events
KMS Consulting Services
Trinidad, Colorado
08.2012 - Current
- General Manager/Owner/Founder of Trinidad Triggers Professional Baseball Club
- Pecos League Executive of the Year
- Trinidad Round Up Association Board
- Trinidad Main Street-Board of Directors
- Personal Consultant to Mr Jay Cimino on Mt.Carmel-Health, Wellness & Community Center; established Legacy Capital Campaign for Emily's Garden, Signature Events Calendar, Developed & Implemented Youth Leadership Program, Event Sponsorship Sales & Fulfillment.
- Co-President of the I-25 Economic Development Corporation - Business Relationship to I-25 Corridor focus Springs to Trinidad. Contributed to the Phil long Toyota of Trinidad Downtown Feasibility Study.
- Co-star Docu-Drama Pecos League,.. Life's a Pitch Reality Show about the Trinidad Triggers-aired March 2014 as part of the FOXSPORTS1 Channel Launch
- Trinidad & Las Animas Chamber of Commerce Executive Director & CEO 2002-2012
- Action 22 Executive Board 2003-2013 Chairwoman of the Board 2012-2013
- Action 22 Tourism Committee
- Action 22 Energy Committee
- Executive Board of Directors-Colorado PTAC
- Colorado Girl Scouts-Board of Directors
- Santa Fe Trail Historic & Scenic Byway-President 2004-2012.
- Produced Santa Fe Trail Festival 2002-2012
- Co-produced Trinidaddio Blues Fest 2004-2010
- Purgatoire Valley Anglers-Trout Unlimited Chapter-#100-Charter Board Member
- Scenic Highway of Legends Board-Trinidad
- Southern Colorado Business Partnership-Board
- Greater Pueblo Chamber of Commerce Member Services Sales Director |Produced the Annual Legislative BBQ @ the Colorado State Fair | Colorado State Fair Parade| Chile & Frijoles Festival| Annual Street Rod Show | Leadership Pueblo (Adult & Youth)| Sponsorship & Membership Sales | Monthly Chamber Luncheons & Monthly Business After Hours Networking Events
- Colorado Minority Business Economic Advisory Council Appointed by Governor Owens
- Colorado Chamber of Commerce Executive
- Spanish Peaks Visitor's Bureau Charter
- B.P.O.E Elks Lodge 181 member 2003-2019
- TSJC-Tech Prep Advisory Board
- Leadership Pueblo Steering Committee
- Mi Casa Women's Resource Center Advisory Council & Instructor-Pueblo
- United Way Marketing Committee; co-chair-Pueblo
- Care and Share Executive Board
- Junior Achievement instructor-Pueblo, Administrator-Trinidad
- Governmental Affairs Committee
- Students In Free Enterprise: University of Southern Colorado Advisory Board
- (R) Voting Precinct # 5 Chairman
- (R) Voting Precinct#10 Chairman
- Colorado Tourism Office/Heritage Tourism
- Organized and detail-oriented with a strong work ethic.
- Proved successful working within tight deadlines and a fast-paced environment.
- Managed time efficiently in order to complete all tasks within deadlines.
General Manager & Owner
Trinidad Triggers Professional Baseball Club
Trinidad , Colorado
11.2011 - Current
- The Trinidad Triggers are a professional rookie baseball team based in Trinidad, Colorado
- The team is a member of the Pecos League, an independent baseball league that is not affiliated with Major or Minor League Baseball
- Schultz, & Trinidad City Management Founded the Pecos League Charter Team in 2011.
- Since inception the team has had over 350 players grace its roster with many continuing their playing career in other independent and affiliated leagues
- Many of the Triggers Alum have become successful baseball professionals from the New York Yankees to Trinidad State College, and everything in between
- Managing every aspect of team operations including; recruitment, finance, budgeting, marketing & promotions, media, travel logistics, scheduling, statistics, live stream production, concessions, merchandising, ground keeping, materials, umpires management, team meals, health & wellness, training, housing, public relations with baseball professionals nationally, and internationally
- Track record of success in sponsorship acquisition, execution and fulfillment, notably with Toyota Corporation since 2012
- The team has seen lots of media attention over the span of its tenure
- In 2013 the Club was chosen to film a Docu-Drama Reality Show called 'Life's a Pitch.' The 6 episode series aired March 2014 w the launch of Fox Sports 1
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Developed and implemented strategies to increase sales and profitability.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Organized and detail-oriented with a strong work ethic.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and maintained courteous and effective working relationships.
Tax Associate
H &R Block
Trinidad, Colorado
11.2023 - 04.2024
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proved successful working within tight deadlines and a fast-paced environment.
Cannabis Wellness Consultant/Co-Owner
Trinidad's Higher CBD & Oxygen Bar
Trinidad, Colorado
04.2016 - 04.2023
- Opened to educate and provide cannabis tourists a NO THC/Hemp CBD, CBN, CBG products option
- Catered to those seeking cannabis therapies for all humans and pets without THC
- Became the leader in educating residents and tourists in safe cannabis consumption and dosing strategies for hundreds of ailments
- Identified the need for travelers suffering from altitude sickness that supplemental oxygen was necessary need for those coming from low altitude to enjoy 'Higher Altitude Cannabis Tourism'
- Merchandised the shop with local art in all media, including paintings, sculpture, jewelry and textiles
- Passionate about learning and committed to continual improvement.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
Cannabis Wellness Consultant
Trinidad's Higher Calling U
Trinidad, Colorado
07.2014 - 12.2023
- THCU was the first recreational dispensary to open in Trinidad, Colorado at the New Mexico Border.
- THCU was the predecessor to 28 other dispensaries that opened in Trinidad, otherwise, known as 'WEED TOWN, USA.'
- Responsibilities included establishing the 'Higher' brand for THCU using mixed media campaigns and promotions that followed strict state mandates
- Developed the standard for 'Higher Wellness' cannabis consulting for medical patients and recreational customers
- Worked to provide accessible MED CARD doctor appointments for rural Colorado patients
- This 'Higher Initiative' bought hundreds of new patients & residual patients to Trinidad's Higher Calling U, giving THCU over 75% medical patient market share
- Developed numerous merchandise designs using the 'Mile High Club' brand used on T-shirts and promo items that customers and patients could purchase or turn in 1000 reward points to receive the for a $1.00
- Lobbied to bring 'Safe Consumption Higher Education' to thousands of visitors to Trinidad, and customers since 2014
- THCU was the first recreational dispensary to open in Trinidad
- THCU was the predecessor to 28 other dispensaries that opened in Trinidad, otherwise, known as 'WEED TOWN, USA.'
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Worked effectively in fast-paced environments.
- Paid attention to detail while completing assignments.
Consultant/Event Manager
Mt. Carmel Health, Wellness & Community Center
Trinidad, Colorado
08.2012 - 10.2014
- Personal Consultant to Mr Jay Cimino on Mt.Carmel-Health, Wellness & Community Center; established Legacy Capital Campaign for Emily's Garden, Signature Events Calendar, Developed & Implemented Youth Leadership Program, Event Sponsorship Sales & Fulfillment.
- Handled event and campaign fund-raising for development of wellness program development; including the Mt
- Carmel Youth Leadership for the 21st Century program
Vice-President
I-25 Eco-Development
05.2013 - 10.2014
- The I-25 Eco-Development Mission is to work in cooperation by having a marketing plan that drives business and creates awareness in southern Colorado; through rebranding and advertising ten key I-25 off-ramps in Colorado Springs, Pueblo, Walsenburg and Trinidad.
Executive Director/CEO
Trinidad & LA County Chamber of Commerce
11.2002 - 08.2012
- Responsible for Management, Public Relations, Administration and Fiscal organization for the Chamber of Commerce while adhering to the mission of the chamber: '…to create a favorable environment for growth and prosperity; to be the voice of the business and professional community; and to be a leader in promoting and developing economic opportunity in our City and County.'
- Plan sales campaigns, meetings and multiple special events for organization including coordination of sponsors for: the Annual Santa Fe Trail Festival, Trinidaddio Blues Fest, Business After Hours, Business EXPO, Annual Dinner, Annual Golf Tournament, Business During Lunch
- Coordinate with Board of Directors long-term goals and Program of Work for chamber
- Manage all chamber activities; provide planning, leadership and assistance with chamber projects and responsible for the outcome of projects
- Regularly assessed the needs of the chamber members in order to improve benefits of membership
- Responsible for managing new business development and strategic planning to maximize growth and profitability
- Continuously establish and maintain an exemplary network of business associates as a result of extensive interaction and strong communication skills
- Responsible for management of annual budget
- Provide leadership in areas of Management, Public Relations, Administration and Fiscal organization for the Chamber of Commerce while adhering to the mission of the chamber: '…to create a favorable environment for growth and prosperity; to be the voice of the business and professional community; and to be a leader in promoting and developing economic opportunity in our City and County.'
Education
Certificate - Income Taxes
H & R Block
Trinidad, CO12.2023
BSBA - Management/Marketing
Colorado State University Pueblo
Pueblo, CO01.2002
BSBA - Management/Marketing
Western Colorado University
Gunnison, CO01.1999
Skills
- Public Relations
- Marketing Communications
- Strategic Planning
- Public Speaking
- Nonprofits
- Strategic Communications
- Grant Writing
- Fundraising
- Team Building
- Project Planning
- Client Relationship Management
- Customer Relationship Management
- Content Creation
- Self Motivation
- Public relations
- Team building
- Computer Proficiency
- Microsoft Office
- Relationship Building
- Decision-Making
- Adaptability and Flexibility
- Teamwork and Collaboration
- Event staff management
- Transportation and logistics coordination
- Catering management
- Sponsorship management
- Sales and promotion
- Marketing and promotional materials
- Loyalty cultivation
- Managing events start to finish
- Promotional advertising
- Company Branding
- Public Relations
- Stakeholder Management
- Registration management
- Fundraising Events
- Talent Recruitment
- Social Media Management
- Event Marketing
- Brand Awareness
- Press releases
- Multicultural Marketing
- Web Analytics
- Media Planning
- CRM Management
Trackrecordofsuccess
- Business Owner
- Consultant
- Professional Baseball General Manager
- Executive Director/CEO
- Membership Services Director
- Document Services Lead/Supervisor
- General Manager
- Assistant General Manager
- Office Manager
- Travel Agency Sales-Hawaii/Bahamas exclusively
Timeline
Tax Associate
H &R Block
11.2023 - 04.2024
Cannabis Wellness Consultant/Co-Owner
Trinidad's Higher CBD & Oxygen Bar
04.2016 - 04.2023
Cannabis Wellness Consultant
Trinidad's Higher Calling U
07.2014 - 12.2023
Vice-President
I-25 Eco-Development
05.2013 - 10.2014
Sponsor Sales | Marketing | Events
KMS Consulting Services
08.2012 - Current
Consultant/Event Manager
Mt. Carmel Health, Wellness & Community Center
08.2012 - 10.2014
General Manager & Owner
Trinidad Triggers Professional Baseball Club
11.2011 - Current
Executive Director/CEO
Trinidad & LA County Chamber of Commerce
11.2002 - 08.2012
Certificate - Income Taxes
H & R Block
BSBA - Management/Marketing
Colorado State University Pueblo
BSBA - Management/Marketing
Western Colorado University
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