Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kimberly T. Hutton

Brooklyn,NY

Summary

Accomplished D2C Senior Manager & Consumer Relations Strategist with a robust background in spearheading digital product initiatives and optimizing customer engagement across diverse industries. Expertise in leveraging Salesforce Commerce Cloud to boost site performance and drive conversion rates, complemented by a talent for developing innovative e-commerce frameworks and streamlining digital asset management. Possess a proven track record in mentoring high-performance teams, expanding brand reach, and executing data-driven marketing strategies that significantly elevate brand awareness and consumer satisfaction.

Overview

9
9
years of professional experience

Work History

Sr. Manager, D2C Merchandising Lead - LUXE Division

L'Oréal
11.2023 - Current
  • Serves as a tech brand advisor, ensuring the digital roadmap is executed, holistic site strategies are implemented, while utilizing best practices, data, and consumer insights.
  • Current divisional lead for the auto-replenishment overhaul program, partnering with Ordergroove
  • Responsible for the LUXE merchandising community's migration to ServiceNow.
  • Created training sessions and built custom dashboards to teach/support merchants and site leads.
  • Asked to co-lead site experience for Armani beauty T10 2024 holiday season; Event total earning $6.2M
  • Reduced costs, optimized resource allocation, and improved efficiency in managing projects.

E-commerce Lead Merchant

E.L.F. Beauty
05.2023 - 11.2023
  • Drove strategic e-commerce initiatives to support CY23 revenue goals, utilizing Salesforce Commerce Cloud to enhance site performance and customer experience.
  • Oversaw product tool creation and the division commerce calendar to increase customer engagement and conversion rates.
  • Optimized search relevancy across all devices through meticulous site management.
  • Maintained accurate records of promotions and pricing, ensuring seamless digital creative asset lifecycle from briefing to testing.
  • Enhanced search relevancy, leading to improved customer experience and satisfaction metrics.
  • Streamlined the digital asset management process, ensuring timely and accurate deployment of promotional materials.

E-Commerce Director

Empower Global
07.2022 - 02.2023
  • Oversaw all aspects of online sales, including strategy, planning, development, and implementation.
  • Led a team in a successful recruitment and training process, cultivating a culture of innovation and performance excellence; 1 direct report
  • Led the BETA testing program; Integrating user feedback to refine the customer experience before the full-scale launch.
  • Directed daily operations with a $500K budget, focusing on recruiting and mentoring a high-performance team to drive website optimization, improving conversion rates, customer acquisition, and retention.
  • Worked alongside brand marketing to conceptualize digital marketing campaigns that substantially increased brand awareness and consumer engagement.
  • Oversaw and monitored data analytics dashboards; Responsible for weekly reporting on site performance, traffic, and conversion rates; Leveraged data to enhance sales and revenue growth strategies.

E-Commerce Product Specialist

illycaffé
05.2021 - 07.2022
  • Managed North American online retail strategy and product roadmaps for a global coffee brand, analyzing performance and optimizing ecommerce operations for the United States and Canadian markets.
  • Oversaw a $3.5M budget, directing digital campaigns that integrated SEO, SEM, ad words, and affiliate marketing to bolster sales.
  • Evaluated product performance, promotions, and campaigns, applying quantitative research to identify opportunities for product promotion and conversion rate enhancement.
  • Partnered with CJ Affiliate (Commission Junction) to foster relationships with affiliates, assessing alignment with brand values and reporting key decisions to senior management, contributing to monthly revenues of $50K.
  • Streamlined product listings, pricing, and promotional strategies based on sales data and customer feedback to maximize online retail performance.

E-Commerce Merchandising Manager

Essence Communications Inc.
08.2018 - 09.2020
  • Managed and developed e-commerce merchandising strategies, overseeing 100+ vendor relationships and serving as the team lead.
  • Trained and led the e-commerce teams, focusing on strategic marketing initiatives including on-site merchandising, affiliate marketing, email campaigns, and search engine marketing to drive sales and brand engagement.
  • Designed and implemented a comprehensive vendor relations system, enhancing the team's ability to monitor performance, track orders, and streamline payment processes.
  • Implemented a new affiliate marketing strategy that expanded brand reach and contributed to a steady increase in referral traffic.
  • Worked alongside the editorial team to streamline search engine marketing efforts, optimizing ad spend, improving search visibility for key product categories.
  • Developed and conducted comprehensive training programs for team members, enhancing their skills in e-commerce best practices and platform management.

Senior Account Executive

Kinetic Worldwide
08.2016 - 08.2017
  • Oversaw $4.5M media budget; Responsible for developing media plans (Point of Care Division)
  • Served as the primary liaison for clients, coordinating projects and resolving issues with strategic solutions.
  • Coordinated with vendors to ensure seamless execution of media campaigns.
  • Identified and resolved client issues, improving overall satisfaction and project outcomes.
  • Directed the management of RFP processes, ensuring alignment with client objectives and budgetary constraints.
  • Managed comprehensive media planning processes, including negotiations and implementation of out-of-home non-traditional media experiences.

Education

Bachelor of Science - Marketing

St. John's University
Queens, NY
05.2007

Skills

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Salesforce Commerce Cloud
  • Shopify
  • Adobe Experience Manager
  • Google Analytics
  • Power BI
  • Jira
  • ServiceNow
  • Microsoft Suite

Timeline

Sr. Manager, D2C Merchandising Lead - LUXE Division

L'Oréal
11.2023 - Current

E-commerce Lead Merchant

E.L.F. Beauty
05.2023 - 11.2023

E-Commerce Director

Empower Global
07.2022 - 02.2023

E-Commerce Product Specialist

illycaffé
05.2021 - 07.2022

E-Commerce Merchandising Manager

Essence Communications Inc.
08.2018 - 09.2020

Senior Account Executive

Kinetic Worldwide
08.2016 - 08.2017

Bachelor of Science - Marketing

St. John's University

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