Kimberly Turman
Plano
Summary
Strategic and creative marketing executive with 20+ years of experience driving brand growth, guest engagement, and franchisee alignment for multi-unit, franchised restaurant, and fitness brands. Known for blending visionary brand leadership with operational fluency, building scalable marketing systems that increase revenue, strengthen brand equity, and support sustainable expansion. Trusted partner to founders, private equity stakeholders, and franchisees navigating growth, transformation, and brand evolution.
Overview
22
22
years of professional experience
Work History
FOUNDER & CHIEF MARKETING OFFICER
Clay Arrow
Dallas–Fort Worth Metroplex
09.2021 - Current
- Founded and lead a strategic marketing consultancy serving restaurant, hospitality, and lifestyle brands.
- Act as fractional CMO and senior advisor to founders and leadership teams, guiding brand positioning, growth strategy, and integrated marketing execution.
- Partner with executive teams to define brand vision, positioning, and long-term growth strategy across owned and franchised concepts.
- Lead go-to-market planning, campaign strategy, and performance measurement across digital, social, PR, and experiential channels.
- Advise on franchise marketing systems, local store marketing, and operator communications to improve adoption and execution.
- Oversee creative direction, messaging frameworks, and agency/vendor relationships to ensure brand consistency and ROI.
STUDIO OWNER
barre3
Plano
02.2023 - Current
- Owner-operator of a premium boutique fitness studio franchise, responsible for full P&L performance, brand execution, and local market growth.
- Develop and execute local marketing strategy to drive member acquisition, retention, and community engagement.
- Lead grassroots, partnership, and digital initiatives aligned with national brand standards.
- Translate brand promise into consistent in-studio guest experience through team leadership and operational excellence.
- Member of Franchise Advisory Board
- Rebranded and transitioned studio from The Barre Code to barre3 from August 2023 - April 2024.
DIRECTOR OF CLIENT SERVICES
Champion Management
Dallas
03.2018 - 09.2021
- Led client strategy and service delivery for a marketing agency supporting multi-unit restaurant and franchise brands.
- Served as senior strategic partner to clients, aligning marketing initiatives with business goals.
- Oversaw cross-functional teams delivering integrated marketing, digital, and communication programs.
- Strengthened client relationships, improved retention, and ensured consistent execution across portfolios.
SENIOR DIRECTOR OF MARKETING
Gigi’s Cupcakes USA
09.2017 - 03.2018
- Led national brand marketing for a franchised bakery concept.
- Directed menu innovation cycles from ideation through rollout every 6–8 weeks.
- Built annual brand calendars aligning marketing strategy with operational priorities.
- Oversaw creative, photography, PR, and agency partners.
- Launched franchisee marketing support programs to improve communication and execution.
DIGITAL MARKETING MANAGER
Rave Restaurant Group (Pie Five Pizza, Pizza Inn)
01.2014 - 09.2017
- Led loyalty and rewards strategy, including program redesign and mobile app launch to reduce costs and improve UX.
- Developed data-driven, segmented marketing campaigns tied to measurable performance.
- Owned email, social, and digital strategy across corporate and franchised locations.
- Supported restaurant openings and first-quarter growth strategies.
- Improved digital guest experience through website redesign and mobile optimization.
SENIOR COMMUNICATIONS MANAGER
Texas Land & Cattle / Lone Star Steakhouse
07.2011 - 12.2013
- Led brand communications, PR, and crisis response strategies.
- Launched charity partnership generating over $700K in donations.
- Built internal communication systems and brand standards.
- Reorganized guest relations, delivering annual cost savings.
TRAINING MANAGER & GENERAL MANAGER
Texas Land & Cattle Steakhouse
01.2004 - 01.2011
- Advanced through operations leadership roles, including General Manager of flagship location.
- Trained and mentored future GMs and area leaders.
- Supported menu development, food innovation, and launch execution.
- Turned around underperforming locations through operational and people leadership.
Education
Bachelor of Business Administration - Marketing
Texas Tech University
Lubbock, TX08-2002
Skills
- EXECUTIVE LEADERSHIP CAPABILITIES
- Brand strategy and portfolio leadership
- Franchise and operator alignment
- Guest lifecycle and loyalty strategy
- Revenue-driving marketing systems
- Digital transformation and MarTech
- Menu Innovation & Go-To-Market Strategy
- Team development
- PR, Communications & Crisis Management
- Team Building, Mentorship & Culture
- Agency, Vendor & Budget Oversight
Industry Engagement
- National Restaurant Association Show
- MUFSO
- Restaurant Franchising & Innovation Summit
- Mobile CX Summit
Timeline
STUDIO OWNER
barre3
02.2023 - Current
FOUNDER & CHIEF MARKETING OFFICER
Clay Arrow
09.2021 - Current
DIRECTOR OF CLIENT SERVICES
Champion Management
03.2018 - 09.2021
SENIOR DIRECTOR OF MARKETING
Gigi’s Cupcakes USA
09.2017 - 03.2018
DIGITAL MARKETING MANAGER
Rave Restaurant Group (Pie Five Pizza, Pizza Inn)
01.2014 - 09.2017
SENIOR COMMUNICATIONS MANAGER
Texas Land & Cattle / Lone Star Steakhouse
07.2011 - 12.2013
TRAINING MANAGER & GENERAL MANAGER
Texas Land & Cattle Steakhouse
01.2004 - 01.2011
Bachelor of Business Administration - Marketing
Texas Tech University