Dynamic and innovative results-driven professional with over 14 years of experience in sales, marketing, and operations, demonstrating a proven track record of driving revenue growth and implementing successful marketing strategies. Expertise in optimizing operational efficiency while leading and inspiring teams, ensuring alignment with company goals, and fostering a culture of excellence. Renowned for adaptability and strong focus on achieving measurable results through effective collaboration and servant leadership.
Work History
Executive Director
2 Years 2 Months
Watercrest at Bryan | 06.2024 - Current
Overseeing budgets, financial planning, and ensuring the organization's financial health for a 205-unit complex
Ensuring the community adheres to local and state regulations
Works with vendors to ensure the timely completion of projects
Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
Increased resident/family satisfaction by 90%
Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
Increased staff approval rating by 100% in the first 90 days
Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.
Improved stakeholder relationships and trust by maintaining transparent communication channels.
Analyzed industry trends and tracked competitor activities to inform decision-making.
Cultivate team engagement through support, encouragement, and empathetic leadership
Sales and Marketing Director
3 Years 6 Months
Watercrest at Bryan | 02.2023 - Current
Analyzed market trends and competitor activities to identify areas for improvement and recommend strategic initiatives to enhance sales and marketing efforts, and maintained 100% occupancy rates
Developed and implemented strategic sales and marketing plans to achieve company revenue goals and increase market share
Oversaw the creation of marketing materials, campaigns, and promotions to communicate value propositions and drive customer engagement effectively.
Met with families to discuss needs and navigate the process from tour to lease signing
Organized and maintained a system for apartment availability and coordinated with other departments to ensure timely turnover.
Spearheaded sales initiatives that increased occupancy rates through targeted outreach and relationship-building efforts.
Established key performance indicators to measure the success of marketing campaigns, driving continuous improvement in outreach efforts.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with prospects and families.
Managed sales promotions and marketing strategies on major social media sites.
Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Achieved established KPI for the company, regional team, and individual performance through teamwork and focus on customers.
Maintained an active CRM platform and monitored daily for accuracy and alignment with KPIs and established metrics
Led cross-functional teams to drive sales growth through targeted campaigns and promotional activities.
Developed and implemented strategic marketing initiatives to enhance brand visibility and engagement.
Assistant Director of Operations
6 Months
Watercrest at Bryan | 12.2023 - 06.2024
Assisted in the development and implementation of operational strategies to improve efficiency and streamline processes within the organization
Oversaw daily operations, including staff management, scheduling, and coordination of resources to ensure projects were completed on time and within budget
Collaborated with senior management to set goals and targets, and monitored progress to achieve operational objectives
Developed and maintained relationships with vendors and suppliers to negotiate contracts and ensure the timely delivery of goods and services
Mentored junior staff, promoting knowledge sharing and best practices within the team.
Conducted regular staff meetings to maintain open lines of communication within the team, fostering a positive work environment.
Coordinated facility maintenance schedules to ensure smooth operations without impacting daily tasks and improved the satisfaction rate by 90% in the first 60 days.
Agency Director
1 Year 7 Months
Right at Home | 07.2021 - 02.2023
Demonstrated strong leadership skills by managing a team of 50+ staff members and overseeing budgeting and fiscal management.
Developed and implemented long-term goals and objectives in alignment with the agency's mission and vision, resulting in increased impact and reach within the community.
Established partnerships with key stakeholders, government agencies, and other organizations to maximize resources and support for agency programs.
Led efforts to improve program effectiveness and efficiency through data analysis, performance metrics, and continuous quality improvement initiatives.
Executive Director
6 Months
Sodalis Assisted Living | 12.2020 - 06.2021
Led strategic planning and implementation of the organization's mission, vision, and goals
Oversaw a team of department directors and ensured alignment with organizational objectives
Developed and managed annual budget, consistently meeting or exceeding financial targets
Directed day-to-day administrative and operational functions for a 72-bed assisted living facility and a 30-bed memory care unit
Mentored and coached employees to improve performance and growth
Increased resident and family satisfaction scores by 90% within the first 90 days
Executive Director
3 Years 11 Months
St. Joseph Health Assisted Living | 01.2017 - 12.2020
Led strategic planning initiatives to drive organizational growth and expansion
Oversaw all aspects of operations, including budgeting, fundraising, and staff management
Developed and implemented policies and procedures to ensure compliance with regulatory standards
Cultivated relationships with key stakeholders, including board members, donors, and community partners
Achieved performance goals and objectives through effective project management and leadership strategies
Managed 25 employees caring for 44 residents
Education
Associate of Arts - Real Estate Development
Texas A&M, Commerce | Commerce, Texas | 12-2009
Completed a comprehensive program focusing on real estate finance, urban planning, construction management, and property evaluation. Developed a strong foundation in market analysis, zoning regulations, and sustainable development practices through coursework and hands-on projects.
Skills
Effective conflict resolution
Skilled at prioritizing concurrent responsibilities
Public relations management
Policy and Procedure Development and Adherence
Servant leadership style
Strategic marketing
Business growth
Financial planning
Team Oversight
Vendor partnership development
Operations Management
Community engagement
Innovation and creativity
Mission and vision
People and culture
Affiliations
Brazos Valley Adult Protective Services Board, President
Texas Partners for Adult Protective Services State Board, President
Certification
Certified Dementia Specialist Alzheimer's Association of America | May 2023
Notary Public Secretary of State, Texas Public Notary | April 2022
Executive Assistant to the Director General at National Department Of HealthExecutive Assistant to the Director General at National Department Of Health