Summary
Overview
Work History
Education
Skills
Awards
Accomplishments
Timeline
Generic
Kimberly WONCH

Kimberly WONCH

WEST FARGO,ND

Summary

Seasoned professional in E-Commerce leadership roles with experience in overseeing online retailing operations from strategy to execution. Strengths include knowledge of digital marketing strategies, data analytics, and customer journey optimization. Proven track record of driving revenue growth, expanding market share, and improving user experiences in fast-paced e-commerce environments.

Overview

14
14
years of professional experience

Work History

Director of E-Commerce and Product Manager

Swanson
Fargo, North Dakota
04.2021 - Current
  • Through data-driven marketing, boosted conversion rates from 2.9% to 6% for Swanson Direct.
  • Improved product review coverage by over 300% by utilizing syndication strategies and targeted solicitations, while focusing on core items and personalization efforts.
  • Spearheaded lifecycle marketing initiatives, transforming customer journeys and driving year-over-year growth through innovative user experiences and strategic personalization.
  • Developed product roadmaps to help guide the development of new projects on-site.
  • Conducted market research and competitive analysis for existing and potential products.
  • Managed cross-functional teams across departments, including engineering, marketing, and sales.
  • Collaborated with stakeholders to define product requirements and user stories.
  • Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
  • Analyzed data from various sources such as customer feedback, usage metrics, A/B testing results to inform product decisions.

Senior Manager E-Commerce and Marketing

Swanson
Fargo, North Dakota
04.2019 - 04.2021
  • Created and executed digital marketing strategies utilizing multi-channel attribution.
  • Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
  • Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
  • Collaborated with external vendors to negotiate contracts that met company requirements while minimizing costs.
  • Led strategic planning for e-commerce, print, and email divisions.
  • Elevated engagement within high-retention customer segments through targeted marketing.

E-Commerce Product Leader

Scheels
Fargo, ND
03.2018 - 04.2019
  • Executed marketing strategies aligning products with customer needs, boosting revenue by 120%.
  • Expanded rating and review coverage on SCHEELS.com by more than 100% in four months.
  • Fostered strong connections between internal teams and external vendors to implement brand strategies seamlessly.
  • Developed and executed go-to-market plans for new product launches.
  • Designed and developed user stories, wireframes, prototypes, and other UX deliverables.

E-Commerce Operations Manager

Cabela's
Sidney, NE
11.2010 - 03.2018
  • Led digital merchandising team to optimize product offerings, achieving significant revenue growth beyond $100M annually.
  • Transitioned marketing strategies from print to digital.
  • Conducted in-depth competitive analysis to strengthen market positioning.
  • Developed and implemented strategies to increase customer satisfaction in the e-commerce space.
  • Monitored website performance, identified problems, and created solutions to improve user experience.
  • Created detailed reports on website performance metrics, customer satisfaction surveys, and other data points.

Education

Bachelor Of Consumer Sciences - Consumer Merchandising and Marketing

University of Wyoming
Laramie, WY
05-2002

Skills

  • E-commerce Strategy Execution
  • Digital Marketing
  • Product Manager and User Experience
  • Agile and Waterfall Methodologies
  • Customer Journey Strategist
  • Data-driven Decision Maker
  • Conversion Rate Optimization
  • Third-party Partnership Leader
  • Multi-channel Campaign Analysis
  • Print Marketing
  • Email Marketing
  • Product Roadmap Direction
  • Lifecycle Marketing
  • Competitive Market Analysis
  • Profit maximization
  • Team Leadership

Awards

Cabela's Marketing and E-commerce Excellence Award

Accomplishments

  • Women's Employee Resource Group- Communications Officer
  • Women in Leadership Mentor
  • Emerging Leaders program graduate
  • Volt Volleyball Board Member

Timeline

Director of E-Commerce and Product Manager

Swanson
04.2021 - Current

Senior Manager E-Commerce and Marketing

Swanson
04.2019 - 04.2021

E-Commerce Product Leader

Scheels
03.2018 - 04.2019

E-Commerce Operations Manager

Cabela's
11.2010 - 03.2018

Bachelor Of Consumer Sciences - Consumer Merchandising and Marketing

University of Wyoming

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Kimberly WONCH