Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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KIMBERLY A. LOPEZ

Tempe,AZ

Summary

Goal-oriented Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Driven to develop successful campaigns that satisfy clients and meet demanding objectives. Committed to maintaining professional relationships to increase profitability and drive business results.

Overview

2
2
years of professional experience

Work History

Meta Marketing Pro

TTEC
Tempe, Arizona
02.2022 - Current
  • Analyzed performance metrics and made changes accordingly to meet the advertiser's goal
  • Improved click-through rates, conversion and other important KPIs with strategic approach.
  • Provided recommendations for potential marketing campaigns to improve sales and brand awareness by directing ads to qualified audiences
  • Updated clients on trends and new features on the Meta platform to make appropriate adjustments
  • Addressed advertiser's needs and concerns to changes in the platform and implemented best practices
  • Maintained and cultivated professional relationships while managing a book of 143 clients
  • Formed part of the Meta Advisory Board and collaborated with upper management for continuous improvement of the program

Beauty Advisor

Ulta Beauty
Yuma, Arizona
12.2020 - 11.2021
  • Determined each guest’s needs and answer questions concerning products and services
  • Quickly became knowledgeable of all products to upsell customer transactions
  • Collaborated with team members to exceed store’s overall sales and conversion goals
  • Participated in physical inventory preparation and set up advertising displays to highlight sales and promotional events
  • Recommended products to customers to meet current needs and to resolve concerns

Student Consultant

PetSmart Charities
Flagstaff, Arizona
09.2020 - 12.2020
  • Collaborated with a team of students to develop a marketing research plan for the client
  • Included developing and fielding an online survey to over 100K targeted respondents using Qualtrics survey software
  • Analyzed data and presented final analysis and recommendations to client senior management in both an oral presentation and formal business paper

Account Manager and Social Media Intern

MadridEasy Gestión Alquiler S.L
Madrid
01.2020 - 04.2020
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
  • Worked closely alongside the University of Maryland to relocate students to Madrid, Spain
  • Facilitated communication and provided cultural input to international students living in Madrid
  • Created SEO content to enhance MadridEasy's brand recognition on search engines and website traffic
  • Managed all social media platforms including Facebook, Instagram, and YouTube
  • Created informational videos about life in Madrid and its surrounding area
  • Successfully transitioned to remote work through Zoom

Education

Northern Arizona University
Flagstaff, Arizona

Charles III University of Madrid
Getafe, Spain

Skills

  • Interdisciplinary Thinking
  • Adaptability
  • Customer Service
  • Problem Solving
  • Networking
  • Intercultural Competence
  • Analytical Thinking
  • Foreign Language Proficiency (Spanish, C1)
  • Social Media Management
  • Testing and Optimization
  • A/B and Multivariate Testing
  • Evaluation of Marketing Campaigns

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Meta Marketing Pro

TTEC
02.2022 - Current

Beauty Advisor

Ulta Beauty
12.2020 - 11.2021

Student Consultant

PetSmart Charities
09.2020 - 12.2020

Account Manager and Social Media Intern

MadridEasy Gestión Alquiler S.L
01.2020 - 04.2020

Northern Arizona University

Charles III University of Madrid

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KIMBERLY A. LOPEZ