Kimberly M. Campbell
McDonough,GA
Overview
12
12
years of professional experience
Work History
Administrator
Olive Branch Hospice and Palliative Care
09.2023 - Current
- Promoted from Director of Marketing
- Provided multi discipline education on best practices, admission process, and client retention
- Expanded the marketing territory, developed a marketing team with longevity, and increase average daily census by 40%
- Developed standard operating procedures and onboarding protocol
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement
- Reported on the continuous growth and changes in trends to c-suite leadership on a bi-weekly basis
- Monitored compliance with CMS regulations for clinical, operations, and marketing and updated collateral and policies as needed
- Managed budget allocation for marketing initiatives and consistently stayed within budget both monthly and quarterly
- Provided exceptional customer service to both internal and external stakeholders
- Reduced overhead costs in both operations and marketing through careful budget management and resource allocation
- Negotiated with vendors to secure more favorable terms, resulting in cost savings for the company
Regional Palliative Operations Manager
Traditions Health Hospice and Palliative Care
01.2022 - 09.2024
- Promoted from Account Executive
- Managed branches across multiple states with a census of over 650 patients
- Oversaw all aspects of the Palliative program and adjusted procedures in accordance with individual state guidelines
- Worked with the Clinical and Operations teams on a local level to increase the branch census by 25.8% within the first 6 months
- Provided hospice education for medical providers and patients
- Achieved program goals by effectively training, motivating, and providing feedback to both clinical and operations team members
Community Educator
Still Waters Healthcare
05.2021 - 11.2021
- Developed print and digital hospice education materials for multiple counties across the state
- Planned and led in-service education programs for senior care communities, and presented at trade shows
- Implemented outreach programs that increased awareness of healthcare services available.
Area Director of Sales and Marketing
Five Star Senior Living
05.2018 - 05.2021
- Promoted from Community Sales Director
- Tracked and reported weekly occupancy numbers, goals, incentives, and reviewed best practices strategies routinely with teams at 19 communities in Georgia
- Maintained compliance and tracked KPIs in SalesForce for multiple communities
- Increased occupancy at The Palms of Lake Spivey Independent and Assisted Living by successfully setting and exceeding monthly goals resulting in a 14% growth within the first 12 months
- Provided training and ongoing support for new sales and operations team members throughout Georgia
- Designed, created, and edited training videos to highlight the Memory Care program that were adopted nationally for employee training
- Maintained promotional materials inventory and worked with design staff on production of creative deliverables
- Served as Chairperson for Employee Retention Committee
Senior Living Advisor
A Place for Mom
05.2017 - 11.2017
- Provided resources and education for family members and seniors seeking a variety of care and financial assistance options
- Maintained compliance in the CRM (You've Got Leads) in order to meet daily (40 Calls/ Day) and weekly goals
- Grew referral partnerships with local senior care providers
Executive Director
GoldenCrest Assisted Living and Memory Care
05.2014 - 05.2017
- Promoted from Assistant Executive Director
- Developed new policies and procedures for multiple communities to maintain compliance with State guidelines
- Conducted interviews for multiple communities as well as provided guidance, discipline, and terminations when necessary
- Supervised multiple projects and renovations, which included obtaining Assisted Living Licensure
- Managed finances by reviewing budgets, creating forecasts of future spending needs, and developing strategies for generating new revenue
- Transformed the culture and made changes to the staffing structure to meet changing operational needs and goals
Education
Bachelor of Science - Psychology
Brenau University
Gainesville, GA05-2011
Skills
- Customer Relations and Retention
- Policy Development and Enforcement
- Budgeting and Financial Management
- Compliance and Regulations
- Business Development
- Marketing Analytics
- Cross-Functional Team Leadership
- Staff Training / Development
- CRM Systems (SalesForce, YGL, RSL)
- EMR Systems (HCHB, Wellsky, , Epic)
Timeline
Administrator
Olive Branch Hospice and Palliative Care
09.2023 - Current
Regional Palliative Operations Manager
Traditions Health Hospice and Palliative Care
01.2022 - 09.2024
Community Educator
Still Waters Healthcare
05.2021 - 11.2021
Area Director of Sales and Marketing
Five Star Senior Living
05.2018 - 05.2021
Senior Living Advisor
A Place for Mom
05.2017 - 11.2017
Executive Director
GoldenCrest Assisted Living and Memory Care
05.2014 - 05.2017
Bachelor of Science - Psychology
Brenau University