KIMBERLY SNYDER
Award-Winning Marketing Strategist
Lancaster,OH
Summary
Visionary Marketing Leader with over 20 years of experience, specializing in innovative campaign strategy and execution, leading to significant market impacts such as a 20% year-over-year attendance increase and 11% subscription growth in targeted demographics. Adept at managing high-performing teams and multi-million-dollar budgets, with a proven track record in digital marketing, traditional media and creative content.
Overview
1
1
Certification
Work History
PARTNER
CakeWalk Productions
Westerville, OH
- Steered an advertising agency towards growth, pioneering new business ventures; developed and executed comprehensive, multi-platform media strategies for a diverse client base, enhancing content engagement.
- Championed in-house marketing teams, driving high ROI through innovative brand campaigns; adeptly targeted varied demographics across multiple markets, bolstering client brand presence.
- Collaborated closely with client vendors, designing cost-effective co-op and grant-approved campaigns; skillfully extended client budgets and market exposure.
- Utilized advanced design software for captivating social media content; expertly wrote and produced storyboards and scripts, strengthening client messaging and press releases; initiated strategic partnerships for budget optimization.
NTR Director/Account Manager
CBS Radio
Columbus, OH
- Innovated and executed cause-marketing campaigns alongside traditional media schedules, effectively blending social responsibility with media outreach; sold unique, non-traditional concepts to a diverse client base.
- Surpassed seven-figure budget goals through strategic new business development and meticulous key account management while
thriving in a 100% commission-based role. - Spearheaded Non-Traditional Revenue initiatives for three radio stations, educating sales teams on selling techniques.
Education
Bachelor of Arts in Communications -
Otterbein University
Skills
- Strategic Marketing Planning
- Multi-Level Campaign Development
- Award-Winning Branding Initiatives
- Digital Marketing Proficiency
- Social Media Campaign Management
- Multi-Media Content Creation
- Market Research & Analysis
- Non-Profit Marketing Expertise
Accomplishments
- Salesperson of the Year 2000, 2001
- Honorable Mention - Writer's Digest Short Story
- 2023 & 2024 Telly Awards: Bronze Branding, Silver Branding, Silver Best Use of Music
Certification
- Google Analytics for Beginners 2024
- Hootsuite Platform Certification 2021
- The Trade Desk Edge Academy Marketing Foundations 2023
- Hubspot Digital Marketing 2024
- Digital Marketing Google Certification On-line Marketing Fundamentals 2018
Timeline
PARTNER
CakeWalk Productions
NTR Director/Account Manager
CBS Radio
Bachelor of Arts in Communications -
Otterbein University
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