Kimberlyn Smith
Atlanta,GA
Overview
9
9
years of professional experience
Work History
Growth Account Manager
THE KNOT
01.2023 - Current
- Act as main contact for various accounts, understand their goals and challenges, communicate promptly, and solve problems effectively.
- Develop and execute account plans to drive revenue growth and identify opportunities for upselling. Experienced in creating strategies to increase sales and maintain strong relationships with clients.
- Collaborate with clients to develop advertising strategies that align with their marketing objectives & analyze campaign performance metrics to provide actionable insights and recommendations.
- Managed book of over 600 vendors and increased total account revenue on average by 25%.
Growth Capital Manager
WAYFLYER
03.2022 - 07.2022
- Enhanced team productivity by implementing efficient processes and effective communication strategies.
- Initiated partnerships and provided end-to-end support, including contract negotiation and execution
- Meet with eCommerce founders/C-suite executives, to identify business goals and pain points to optimize revenue funnel strategy.
- Maintain book of business of 250 clients plus & responsible for $1.2 million monthly capital deployed
Senior Business Account Executive
Comcast
02.2016 - 10.2021
- Collaborated with small and medium-sized businesses to understand their objectives, roadblocks, and IT infrastructure, and use this information to align solutions that drove significant business impact.
- Mentored junior account executives to enhance their skills and performance, while also providing training on new systems and processes.
- Collaborate with internal teams, including IT and sales engineers, to ensure successful implementation and customer satisfaction.
- Monitored project progress against established goals, making necessary adjustments to schedules and resources to ensure on-time project completion.
Event Marketing Manager
Ace High Marketing
10.2014 - 12.2015
- Led planning and execution of highly successful event marketing campaigns, resulting in increased brand visibility, customer engagement, and revenue growth.
- Coordinated logistics, including venue selection, vendor management, budget allocation, and on-site operations, delivering exceptional attendee experiences.
- Collaborated closely with creative teams to develop compelling event messaging, branding, and collateral materials, consistently delivering high-quality content.
- Conducted pre-event and post-event analysis, measuring campaign effectiveness, gathering feedback, and implementing improvements for future events.
Education
User Experience Design Certification - User Experience
Google Professional Certificate
Online2022
Digital Marketing Certification - Digital Marketing
Rutgers University
Online2019
BBA - Marketing
Jackson State University
Jackson, MS12.2016
Skills
- Strategic Planning
- Program Improvement
- Account Growth
- Project Management
- Customer Acquisition
- Relationship Building
- Training & Development
- Google Suite
- Salesforce
- Hubspot
Timeline
Growth Account Manager
THE KNOT
01.2023 - Current
Growth Capital Manager
WAYFLYER
03.2022 - 07.2022
Senior Business Account Executive
Comcast
02.2016 - 10.2021
Event Marketing Manager
Ace High Marketing
10.2014 - 12.2015
User Experience Design Certification - User Experience
Google Professional Certificate
Digital Marketing Certification - Digital Marketing
Rutgers University
BBA - Marketing
Jackson State University
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