Kimerly Snead
Raphine,VA
Summary
A dynamic Sales and Marketing Leader with proven, energetic expertise in developing and executing marketing & sales plans, increasing customer retention and ROI, and driving customer engagement and acquisition. Looking to leverage well-honed skills to drive success and unlock potential growth for an organization. Well-organized, reliable and experienced in managing relationships, people, and the balance of a mutually beneficial partnership. A diplomatic communicator with a passion for fostering the success of colleagues.
Overview
25
25
years of professional experience
Work History
Events & Marketing Manager
Landscapes Golf Management
03.2022 - Current
- Consistently meet/exceed assigned sales quota;
- Meet/exceed key performance indicators including customer interactions, strategic account management, practice revenue builders, and distribution relationship management
- Create long-standing, trusted relationships with customers
- Provide product and practice management training to staff, and clients
- Work collaboratively with board members, food & beverage department, pro shop and participate in working groups (advanced sales training, Electronic Ordering System, Incentive Compensation Focus Group, Lightspeed, LGM, )
- People Management
Stable Manager
Virginia Horse Center
05.2020 - 03.2022
- Direct and supervise staff working in this area on a regular basis and for special projects and events.
- Responsible for identifying new and expanding existing programming opportunities; implements an outreach strategy designed to promote facilities and increase revenues.
- Research/pursue new business; conducts campaigns and activities for the marketing/promotion of facility use.
- Develop pricing strategy; conducts/analyzes market research.
- Participates in department activities by working cooperatively with the staff and various show managers to accomplish the goals of the facility.
- Securing and maintaining program required accreditation and certifications; share expertise and materials with other department members; work constructively to resolve individual and department concerns; actively participate in department meetings.
- Budgets and inventory of shavings, hay, feed and stall count management.
District Leader
Hair Cuttery
09.2015 - 03.2020
- Serve with a passion.
- Focus on people, talent acquisition, training and development.
- Leading through the Hair Cuttery mission, vision and values.
- Develop high performing salons that consistently delivers top producing sales and growth.
- Lead and developed 120 salon professionals.
- Exceeded $12 Million annually in revenue.
- Exceed financial goals; while minimizing losses.
- Ensured SLS control and salon expenses.
- Analyze reports, MSA, Payroll, WSA.
- Facilitate grand openings.
- Community involvement.
Owner/Operator
Anytime Fitness
06.2010 - 08.2015
- Optimized workflow processes through careful analysis of operational needs and resource allocation.
- Developed comprehensive training programs for employees to enhance skills and improve productivity.
- Oversaw the hiring process, selecting highly skilled candidates who contributed significantly to company success.
- Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
Farm Manager
Hollandia Farm
07.2011 - 12.2014
- Farm and barn management.
- Care of horses; including, feeding, turnout, blanketing, basic routine health and grooming, equine first-aide, etc.
- Handling all ages and a variety of horses breeds.
- Interacting with boarders and visitors.
- Scheduling Vet, Farriers and maintaining records on each horse.
- Scheduled riding lessons and camps.
- Prepare for shows and road trips.
- Attended various shows and clinics.
Ranch Manager
Mountain View Farm
11.2007 - 07.2011
- Streamlined daily operations by supervising a team of ranch hands and delegating tasks accordingly.
- Coordinated logistics for transportation of livestock to auctions or processing facilities ensuring timely delivery without undue stress on animals.
- Improved ranch productivity by implementing efficient management strategies and resource allocation.
- Negotiated land leases or acquisitions that contributed to the expansion of available acreage for grazing or crop production purposes.
Local Market Manager
Clear Channel Radio
01.2004 - 11.2007
- Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
- Expanded geographic reach by identifying new markets for entry and developing go-to-market strategies accordingly.
- Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
- Increased market share by identifying and capitalizing on emerging market trends.
Equine Caretaker
Blue Ridge Equine Clinic
12.1998 - 01.2004
- Provided specialized care for injured or ill horses, facilitating their recovery process.
- Coordinated routine maintenance activities for groundskeeping equipment like tractors or mowers to prevent breakdowns affecting operations efficiency .
- Developed positive relationships with clients by addressing concerns promptly, leading to increased client retention rates over time.
- Improved communication within the team by organizing weekly meetings to discuss updates on horse care, training progress, and upcoming events.
Education
Master of Natural and Applied Science - Theriogenology
Missouri State University
Springfield, MO05.2004
Bachelor of Science - Animal Science
Missouri State University
Springfield, MO12.2001
Associate of Science - Biology
Fort Scott Community College
Fort Scott, KS05.1999
High School Diploma -
Blue Valley High School
Stilwell, KS05.1997
Skills
- Account Management
- Staff Training and Development
- Goal-Oriented
- Teamwork and Collaboration
- Time Management
- Friendly and Outgoing
- Team Leadership
- Persistent and Resilient
- Tactful Conflict Resolution
- Mentoring and Training
- Problem-Solving
- Client Relationship Management
Affiliations
· President's Club Award Winner
· 2010 Lead and Learn Award
· Change Champion Equine Team lead: one of two equine TM's in the US to be selected to help lead the sales force through integration change during Merial acquisition
· Worked as a liaison to communicate changes and help management 'keep a pulse' on field sales during a time of significant change
· Worked with internal groups (R&D, finance, etc) to collaborate on change across all business groups and help provide understanding and continuity
· Multiple 'Top Sales' awards
· Leadership and communication training through LinkedIn, Audible, and currently through the Women's Unlimited Leadership Program
· NAEP board member 2016-2018: served two years as industry member and internal medicine chair, managed all aspects of the internal medicine program (content, moderators, contract negotiation, logistics)
· PPHC Executive Board Member, 2016-Current
· Current vice president, elected president for 2023-2024 term; manage all aspects of club activities including executive board and general members, event planning, horse show planning and execution, sponsorship coordination
· APHA Region 6 national director: elected for 2023-2024 term
· Women's Unlimited Leadership Program: currently attending this 6-month course that focuses on building and improving leaders; the only equine TM to be nominated for this course
· Speaker, AAEP National Conference, 2009, 2010, 2011
· AAEVT Executive Board Member: 2009-2012
· APHA, AAEVT, AQHA member in good standing
Timeline
Events & Marketing Manager
Landscapes Golf Management
03.2022 - Current
Stable Manager
Virginia Horse Center
05.2020 - 03.2022
District Leader
Hair Cuttery
09.2015 - 03.2020
Farm Manager
Hollandia Farm
07.2011 - 12.2014
Owner/Operator
Anytime Fitness
06.2010 - 08.2015
Ranch Manager
Mountain View Farm
11.2007 - 07.2011
Local Market Manager
Clear Channel Radio
01.2004 - 11.2007
Equine Caretaker
Blue Ridge Equine Clinic
12.1998 - 01.2004
Master of Natural and Applied Science - Theriogenology
Missouri State University
Bachelor of Science - Animal Science
Missouri State University
Associate of Science - Biology
Fort Scott Community College
High School Diploma -
Blue Valley High School
Similar Profiles
Jim GoodJim Good
Golf Course Foreman at Mountain Shadows Resort-Landscapes Golf ManagementGolf Course Foreman at Mountain Shadows Resort-Landscapes Golf Management
Bobby BarreraBobby Barrera
Summer Camp Counselor at ARCIS GOLF MANAGEMENTSummer Camp Counselor at ARCIS GOLF MANAGEMENT
Ethan KaufmanEthan Kaufman
Assistant Golf Professional at Sierra Golf ManagementAssistant Golf Professional at Sierra Golf Management