Kim Jim Estorco
Worthington,OH
Summary
Dedicated Digital Media Specialist | 9+ Years of Driving Brand Growth & ROI Through Innovative Strategies
Overview
13
13
years of professional experience
Work History
Digital Media Specialist
NEO360 Digital
12.2014 - 04.2024
- Successfully managed SGD 700k and AUD 400k annual pay-per-click spending of different Singaporean & Australian Clients
- Manages & optimizes Search, Display, Performance Max, YouTube & Shopping campaigns of different clients
- Prepares updates, analysis & optimization on a weekly, monthly, quarterly & annual basis for the different clients on Looker Studio
- Prepares Digital Marketing Funnel Strategies & Proposals for Google Ads
- Ensures conversion tracking is set up properly via GA4 or GTM
- Prepares and creates different campaigns from scratch for Search, Display, Performance Max, YouTube & Shopping Ads.
Finance Analyst
Orica Nitrates Philippines, Inc.
03.2011 - 07.2013
- Managed payments for vouchers payable to the different suppliers and contractors, this includes payments of around Php 5 million
- Handles negotiation to the payment terms for different suppliers and contractors
- Managed inventory reports for Ammonium Nitrates Finished Products, Raw Materials & Diesel Fuel
- Used SAP for managing Inventory
- Annual Inventory & Reporting for 2000+ spare parts used in producing Ammonium Nitrate
- Handles & manages the processing of our company's business permit & registration yearly
- Handles weekly salary of Job Order Employees.
Education
Bachelor of Science in Business Administration - Management Accounting
St. Paul University Dumaguete
Dumaguete City, Philippines05.2008
Skills
- Google Ads
- Search Ads
- Display Ads
- Youtube Ads
- Performance Max
- Ecommerce
- Shopping Ads
- SEO
- Looker Studio Reporting
- Google Sheet
- Google Slides
- Proofhub
- Google Keyword Planner
Accomplishments
- Increased the total number of conversions and site visits by 70% and 80% respectively for one of our cosmetic clients.
- Achieved a 200% increase in enrollments for one of the leading schools in Singapore
- Reduced the cost per conversion by 60% within a 2-week timeframe for one of our eCommerce clients
- Achieved a 50% increase in Return on Ad Spend (ROAS) within a span of fewer than 2 weeks for one of our eCommerce clients.
- Successfully managed annual ad spends of over SGD 700k and AUD 400k.
- Achieved a significant improvement in Google organic search rankings, moving a client's target keyword from page 3 to page 1 of organic search results.
Linked In
https://www.linkedin.com/in/kimjim-estorco-985875a4/
Personal Information
- Place of Birth: Philippines
- Gender: Male
- Nationality: Filipino
- Marital Status: Married
References
References available on request.
Timeline
Digital Media Specialist
NEO360 Digital
12.2014 - 04.2024
Finance Analyst
Orica Nitrates Philippines, Inc.
03.2011 - 07.2013
Bachelor of Science in Business Administration - Management Accounting
St. Paul University Dumaguete
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