Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
Accomplishments
References
Timeline
Generic

KING DAVIS

Atlanta,United States

Summary

Digital Marketing Director and Social Media Manager recognized for exceptional productivity and task efficiency. Expertise in content creation, strategic planning, and audience engagement to enhance brand visibility. Proven ability to communicate effectively and adapt strategies for impactful marketing campaigns.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Director

The 95 Agency
Atlanta, GA
08.2019 - 02.2025
  • Led brand strategy and business development for startups to enterprise-level clients, delivering measurable results across industries
  • Built and rebranded over 200 brands, boosting sales by 35% through tailored strategies and innovative marketing initiatives
  • Managed client accounts from strategy to execution, ensuring seamless implementation of campaigns and initiatives
  • Directed full-scale digital campaigns, including social media, email, SEO, and paid advertising, while also leading experiential activations
  • Launched integrated CTV advertising campaigns on platforms such as Hulu, Tubi, ESPN, and more, ensuring broad and cohesive brand visibility
  • Spearheaded influencer marketing campaigns for local and national brands, driving increased visibility and engagement across digital and social platforms
  • Led cross-functional teams, including graphic designers, video editors, developers, and social media managers, to execute impactful campaigns that reached diverse audiences
  • Directed the creation of high-traffic event marketing activations, including the Bronner Bros International Beauty Show, generating record attendance and substantial online engagement
  • Oversaw global creative marketing efforts, driving brand awareness and engagement across international markets
  • Provided strategic consulting in business growth, PR, and image, aligning creative marketing with overarching business goals
  • Developed and executed brand activations for major local and regional brands, increasing consumer engagement and brand awareness

Digital Marketing Consultant

AJ Hospitality Group
Atlanta, GA
02.2019 - 11.2024
  • Serve as the lead marketing and branding strategist for 10+ high-end restaurants and lounges under AJ Hospitality, ensuring each property maintains a distinct and cohesive brand identity
  • Develop and implement cohesive brand narratives that enhance customer experiences and reflect the unique character of each venue
  • Manage a creative team across content production, videography, and photography, ensuring that all visual assets align with the brand's vision and high standards
  • Oversee social media strategy, paid advertising, and influencer campaigns to drive engagement, boost revenue, and increase brand visibility
  • Design and execute multi-channel campaigns, spanning social media, email marketing, in-house promotions, and experiential activations
  • Create experiential activations to drive foot traffic, engage customers, and foster long-term brand loyalty
  • Organize liquor events that attract large crowds, enhancing brand recognition and increasing customer engagement
  • Develop and manage loyalty programs to encourage repeat business and strengthen customer retention
  • Oversee reservation departments to ensure seamless customer engagement and deliver exceptional dining experiences
  • Handle community management by responding to inquiries, managing feedback, and maintaining positive relationships with patrons
  • Collaborate with ownership and operations teams to align marketing strategies with broader business objectives, supporting market expansion and rebranding initiatives
  • Lead influencer marketing and brand partnership strategies to increase awareness, drive foot traffic, and boost community engagement
  • Conduct market research and trend analysis to inform data-driven decision-making and stay ahead of industry trends

Digital Marketing Manager (Contract)

Cascade Skating
Atlanta, GA
03.2023 - 07.2024
  • Led marketing, branding, and content strategy across a portfolio of restaurants and lounges, driving measurable growth and brand consistency
  • Revitalized social media presence, boosting customer engagement and increasing digital interactions by 45%
  • Developed and implemented digital marketing strategies to enhance brand awareness, customer loyalty, and online visibility
  • Crafted cohesive brand narratives and oversaw the creative direction for all digital and visual content, ensuring alignment with brand goals
  • Executed multi-channel campaigns, including social media, paid ads, and influencer marketing, to drive business growth and improve customer experience
  • Collaborated closely with ownership and operations teams to ensure strategic alignment and drive brand consistency across all platforms
  • Organized high-impact community events, including one with the Atlanta mayor, attracting 300+ attendees and enhancing brand recognition
  • Leveraged market trends and data insights to inform culturally relevant, hospitality-focused marketing strategies

Marketing Director (Contract)

Bronner Bros
Atlanta, GA
03.2023 - 03.2024
  • Directed all digital marketing initiatives, including email marketing, PPC campaigns (Google Ads and Meta Ads), and Search Engine Marketing (SEM), to drive traffic, engagement, and conversions
  • Developed and executed comprehensive marketing strategies across digital channels, ensuring consistent brand messaging and growth in audience engagement
  • Managed all aspects of social media marketing and content creation, boosting community engagement and audience growth across platforms
  • Led the rebranding and revitalization of the 77-year-old Bronner Bros International Beauty Show, modernizing its identity to create a large-scale, high-impact event
  • Directed marketing, branding, design, and event planning, ensuring cohesive brand presence across all platforms and event touchpoints
  • Played a pivotal role in saving the Bronner Bros Hair Care Show, solidifying its continued success and industry leadership
  • Orchestrated a strategic marketing campaign that increased event sales by 35%, compared to previous years
  • Attracted over 66,000 attendees during a three-day weekend, executing successful engagement strategies to drive attendance and awareness
  • Managed radio advertising on two major stations and organized three remote giveaways, amplifying event visibility and broadening reach
  • Led a cross-functional team of 15 professionals, overseeing social media, graphic design, video production, event marketing, and content creation
  • Managed influencer marketing campaigns, securing top influencers and celebrity partnerships to boost brand awareness and engagement
  • Effectively managed a monthly budget, optimizing resource allocation to maximize ROI and campaign performance
  • Directed original content creation using AI-driven design to enhance brand storytelling and impact, ensuring consistency in visual identity across all content and communications
  • Executed CTV and radio campaigns, expanding audience reach and strengthening market presence through strategic partnerships and media outreach
  • Used campaign analytics to optimize performance and continuously improve ROI

Marketing Director/Consultant

Raven's Learning Haven
Riverdale, GA
07.2020 - 08.2023
  • Led creative direction for a new website, collaborating with the UI/UX and web design team to enhance user experience and functionality
  • Directed the creation of visuals for commercial use, boosting brand identity and engagement
  • Managed a 10-billboard OOH campaign across Atlanta, increasing local awareness and enrollment
  • Developed a marketing strategy that fostered stronger community involvement in Clayton County
  • Implemented a teacher-parent communication solution, improving engagement and satisfaction
  • Ran PPC campaigns, optimizing reach and conversions, resulting in a 35% revenue increase

Marketing Manager (Contract)

CO Sushi
Atlanta, GA
02.2019 - 07.2023
  • Oversaw all marketing, branding, and event planning initiatives
  • Enhanced customer engagement and brand visibility
  • Developed and executed strategic campaigns that drove sales, social media engagement, and in-person activations
  • Managed social media channels, promotional events, partnerships, and influencer collaborations
  • Expanded market reach and brand awareness
  • Implemented innovative digital and traditional marketing strategies
  • Attracted new customers while retaining existing clientele

Marketing Director/Consultant

Cascade United Methodist Church
Atlanta, GA
10.2022 - 05.2023
  • Launched and led Cascade UMC's first marketing department, aligning strategic initiatives with church growth and community outreach objectives
  • Spearheaded the successful launch of a second location in a historic Atlanta neighborhood, driving visibility and engagement through targeted marketing efforts
  • Directed impactful campaigns supporting the homeless, seniors, and children, increasing local engagement and strengthening the church's community presence
  • Led the marketing campaign for the Midtown Campus launch, driving awareness, attendance, and fostering community involvement
  • Boosted church attendance by 30% among individuals aged 21-35 through targeted outreach, digital engagement, and social media strategies
  • Managed all creative direction, overseeing content creation across digital platforms to maintain a cohesive brand message and strong visual identity
  • Enhanced Cascade UMC's digital presence and brand recognition through data-driven social media strategies and email marketing campaigns, expanding reach and deepening community connections
  • Fostered strategic partnerships with local leaders and organizations, leveraging media outreach to increase engagement and amplify the church's impact in the community

Director of Marketing and Communications

Fin & Feathers Restaurants
Atlanta, GA
06.2017 - 12.2019
  • Played a key role in launching and growing Fin & Feathers into a $3 million brand
  • Led brand development, positioning, and marketing strategy, driving brand growth and market presence
  • Developed and executed comprehensive marketing, branding, PR, and event strategies from the ground up, ensuring consistent messaging and identity across all channels
  • Enhanced community engagement and customer satisfaction through hospitality-focused marketing initiatives and targeted campaigns
  • Executed social media and event strategies that significantly increased brand awareness, engagement, and foot traffic
  • Drove higher sales across multiple locations by leveraging creative campaigns and experiential marketing efforts
  • Managed high-profile events in partnership with national brands, delivering memorable experiences that boosted brand visibility
  • Spearheaded brand activations and experiential events, solidifying Fin & Feathers as an industry leader
  • Built and nurtured strong partnerships with national brands, local businesses, and community influencers, amplifying the brand's impact and market reputation

Education

MASTERS OF SCIENCE - SPORTS MANAGEMENT & MARKETING

Full Sail University
United States
12.2017

BACHELORS OF SCIENCE - BUSINESS MANAGEMENT

Full Sail University
Winter Park, FL
12.2015

Skills

  • Digital marketing and analytics
  • Event planning and management
  • Content strategy and creation
  • Team leadership
  • Lead generation and sales
  • Art direction and branding
  • Customer service and relations
  • Public relations and negotiation
  • Microsoft PowerPoint and WordPress proficiency
  • Social media management
  • Email marketing campaigns
  • B2B strategies
  • SEO and PPC optimization
  • CRM software expertise (HubSpot, Salesforce)
  • Budget management
  • Influencer marketing
  • Client relationship management

Certification

  • Hootsuite Social Media Marketing Certification, 10/01/24, Present
  • Sprout Social Media Management Certification, 07/01/23, Present
  • Meta Ads Certification, 05/01/24, 05/31/26
  • Google Ads Certification, 01/01/25, 01/31/26
  • Mailchimp Email Marketing Certification, 08/01/24, 08/31/25

Affiliations

  • Pilot School Trainee – Currently pursuing private pilot training, developing discipline, focus, and technical skills
  • Cycling Enthusiast – Regular road and trail biking; passionate about endurance and outdoor exploration
  • Basketball Player – Active in local recreational leagues; team-oriented with strong competitive spirit
  • Avid Hiker – Enjoy exploring national parks and nature trails; committed to fitness and mindfulness outdoors

Accomplishments

  • Featured in French publication Les Jours.FR for impactful branding work within the Atlanta University Center (AUC), highlighting influence on culture and student engagement.
  • Led creative and marketing efforts for the grand opening of a second location of a historic Atlanta-based mega church, managing cross-functional teams to deliver a high-impact launch experience.
  • Recognized by NY Weekly and LA Wire for standout marketing strategies and thought leadership in digital branding and creative direction.
  • Designed the first AI-generated creative campaign for a major Atlanta event at the Georgia World Congress Center, earning regional acclaim and praise from top corporations, event organizers, and attendees.

References

References available upon request.

Timeline

Digital Marketing Manager (Contract)

Cascade Skating
03.2023 - 07.2024

Marketing Director (Contract)

Bronner Bros
03.2023 - 03.2024

Marketing Director/Consultant

Cascade United Methodist Church
10.2022 - 05.2023

Marketing Director/Consultant

Raven's Learning Haven
07.2020 - 08.2023

Marketing Director

The 95 Agency
08.2019 - 02.2025

Digital Marketing Consultant

AJ Hospitality Group
02.2019 - 11.2024

Marketing Manager (Contract)

CO Sushi
02.2019 - 07.2023

Director of Marketing and Communications

Fin & Feathers Restaurants
06.2017 - 12.2019

MASTERS OF SCIENCE - SPORTS MANAGEMENT & MARKETING

Full Sail University

BACHELORS OF SCIENCE - BUSINESS MANAGEMENT

Full Sail University

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